Adobe Experience Cloud Blog

OCTOBER 3, 2016

To prevent recurring demand droughts, you need to systematize marketing innovation. New marketing ideas, both big and small, should be sourced, brainstormed, prioritized, tested, measured, and assessed on a regular basis. But this shift must not be at the expense of new idea innovation.

Management 134

Management Thought Leadership Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

OCTOBER 31, 2016

This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. For the love of marketing, we must bring this to life! Albeit they never quite made the move… Everything was on track and running smoothly.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 25, 2014

As we explore in our new ebook, Marketing With a View: How to Use Your Marketing Calendar to Land Your Goals , a calendar should do a lot more than save dates. Here are three signs that your marketing calendar is holding you back. Modern Marketing' You Have More than One Calendar.

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Adobe Experience Cloud Blog

JULY 8, 2015

Factor into your planning the time investment involved to help your new employees effectively onboard and gain skills in this new marketing automation world, particularly if this is their first exposure to the software. So why would you not build redundancy within your teams as well? Invest in Training!

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM User-Generated 134

Adobe Experience Cloud Blog

AUGUST 14, 2014

Here are three, only slightly -biased reasons that marketing operations rocks, and why you should deeply consider a dedicated MOPS role for your team: 1. Marketing Operations is the Liaison to Your Marketing Automation Partner. In short, marketing operations makes sure everyone has access to the tools they need.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Acquisition Marketing Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 2, 2016

Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. Now let’s talk data.

Non-Profit 106

Non-Profit Thought Leadership Key Performance Indicator Marketing Automation Platform 106

Adobe Experience Cloud Blog

OCTOBER 29, 2018

When marketing automation platforms were initially introduced, they were largely designed to ingest the implicit data supplied by other systems. Much of the structure of a marketing campaign boils down to a core, repeatable approach. The right platform should remove the activities and steps. Let’s face it.

Marketing Automation Platform 132

Marketing Automation Platform Digital Marketing Thought Leadership Communications 132

Adobe Experience Cloud Blog

MAY 2, 2014

Author: Tania O''Connor I’d been a marketer for 17 years when I joined Marketo. In my previous job, as a marketing director at another company, I’d inherited Marketo’s marketing automation platform. Those are the top nine tips I like to share with new marketing automation users.

Thought Leadership 133

Thought Leadership Finance Marketing Automation Platform Marketing 133

Adobe Experience Cloud Blog

JULY 5, 2013

Here are three non-negotiable actions that must be taken in order to unlock the full potential of marketing automation. It can be tempting to make a rapid switch from old, dated email systems to a shiny new marketing automation platform. Your Company has Graduated to Marketing Automation– Now What?

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 7, 2016

As you implement lead scoring in your marketing automation platform, think about creating metrics based on: Demographic or Firmographic Scoring. Hit up those bounced emails , stay up-to-date on organizational changes in your target accounts, and be aware of new employees.

Thought Leadership 91

Thought Leadership Marketing Marketers Marketing Automation Platform 91

Adobe Experience Cloud Blog

JANUARY 27, 2016

As account-based marketing gains steam, it’s important to note that this universe encompasses more than your current CRM (customer relationship management) or marketing automation platform (MAP) customer database; it includes external signals and net new accounts you should be targeting.

Management 89

Management Thought Leadership CRM Marketing Automation Platform 89

Adobe Experience Cloud Blog

NOVEMBER 15, 2017

Broad-based marketing looks at a set of metrics that aren’t all, necessarily, the right fit for ABM and/or don’t help sales. As part of an ABM team, sales reps help marketers identify the metrics that will help optimize an account-based strategy. It’s the natural evolution of marketing, sales, customer service, etc.,

Marketing 134

Marketing Marketers Thought Leadership Marketing Automation Platform 134