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Does your organization need a marketing automation platform?

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What kind of marketing automation platform do we need?

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Does your organization really need a marketing automation platform?

Martech

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What kind of marketing automation platform do we need?

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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

Implementing AI Marketing Automation Choosing the Right Tools When selecting AI marketing automation software, consider factors such as ease of use, scalability, integration capabilities, and the specific needs of your business. It also optimizes marketing workflows and automates customer services.

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How to Survive as a Modern Marketer

Adobe Experience Cloud Blog

Executives are demanding that marketers prove ROI from their investments. To reach and engage prospects and measure effectiveness, it’s critical that marketers leverage trends and new technology. Use the right technology. I can’t talk about modern marketing and not talk about technology.

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Marketing automation software for small business: How to get started

Martech

These platforms also can use demographic data to generate and nurture qualified leads — key to driving growth for any organization. Understanding marketing automation for small business Marketing automation has several common benefits for any small business, especially for lead generation.

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Top 5 Marketing Must-Haves for Asset Managers and More

Adobe Experience Cloud Blog

Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. No firm wants to get audited or fined.

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How to balance core marketing automation functions with innovation

Martech

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this.