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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Product overview. Product overview. Product overview. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. Requirements BA/BS or equivalent working experience.

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The Litmus Team’s Top Email Tips for 2025

Litmus

Ramli John, Founder at Delight Path and author of Product-Led Onboarding However, our research found that only 44% of marketers use lifecycle emails. For starters, organizing a new lifecycle email takes more upfront planning than a simple newsletter. Email touchpoints: Which product is right for me? is so 2018.

B2C 91
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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Product overview. Any Adobe product/module not packaged in the solution can also be purchased as an add-on.

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20 questions to ask marketing automation vendors during a demo

Martech

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Consider requesting product demos showing basic tasks and demonstrating core reports such as: Create and edit a new email from scratch.

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Why data-driven decision-making is the foundation of successful CX

Martech

Marketers have a responsibility to add more data into their decision-making processes, especially given the technologies available. Marketing automation platforms have made decision-making more effective by streamlining tasks that used to take up much of marketers’ time. Do they have products?

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What automation looks like in marketing operations today

Martech

. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketing at Workato, in his recent MarTech presentation.

Transform 130