Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Popular AI marketing automation platforms include: Sprout Social: Maximizes your business intelligence by processing over 50,000 messages per second.

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CRM Transform Marketing Marketers 123

Martech

MAY 6, 2025

Sales and marketing misalignment costs businesses 10% or more in revenue annually, per ZoomInfo. But there’s a new technology in the shed that marketers and sellers are anxiously learning and could be the saving grace: artificial intelligence. AI fundamentally reshapes how marketing and sales work together.

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Transform Marketing Automation Platform Marketing Marketers 117

Martech

NOVEMBER 2, 2021

. “There’s really just thousands of technologies that solve very specific pains, and I think that’s a really positive thing that that tech exists to be able to solve very niche problems.” ” More technology options aren’t enough to transform marketing operations teams.

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Transform Marketing Automation Platform Marketing Marketers 129

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine.

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Adobe Experience Cloud Blog

OCTOBER 18, 2012

The second is that automation applied to an inefficient operation will magnify the inefficiency.”. So, don’t just automate your old processes when you are introducing marketing automation into your organization. New technology requires new ways of doing things. A Final Piece of Advice.

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Martech

MAY 13, 2022

Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). Mobile marketing is important because nearly 84% of the global population owns a smartphone. billion people.

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Martech

JANUARY 3, 2022

The mission of these types of marketing operations organizations is to improve the efficiency and effectiveness of marketing through people, process, technology and data so that marketing can achieve operational goals, according to Pedowitz Group’s Debbie Qaqush. Snapshot: Marketing automation.

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Transform CMO Marketing Automation Platform Marketing 121