Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

How are you leveraging data to help your team create marketing assets that will most greatly affect the bottom line?” With a marketing automation platform working in the background, it’s easy for a salesperson to become a fanatic. What advice can you share to make your outbound marketing and sales more effective?

Thought Leadership 134

Thought Leadership Outbound Marketing Whitepaper Inbound Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 22, 2016

Your marketing automation platform can continue the seamless experience once someone has submitted a form. This shifts the focus from outbound marketing and webpage sign-up forms to mobile inbound inquires, email subscriptions, sign-ups, registrations, and so on. The best part?

Marketing Strategy 91

Marketing Strategy Thought Leadership Outbound Marketing Marketing Automation Platform 91

Adobe Experience Cloud Blog

JUNE 9, 2017

According to SiriusDecisions’ recent blog post , ”third-party intent data can help determine which demand units not only are in ‘shopping’ mode, but also have experienced an identifiable event that means they could be in-market. This data then helps organizations determine where to aim their outbound marketing efforts.”.

CRM 134

CRM Outbound Marketing User-Generated Thought Leadership 134

Lusha

JULY 11, 2024

This could include: Blog posts: Share industry insights, thought leadership pieces, or how-to guides. Seamless Integration with CRM and Marketing Tools: Lusha integrates with popular CRM and marketing automation platforms, allowing for a smooth flow of lead data between systems.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Adobe Experience Cloud Blog

JANUARY 20, 2014

Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing. Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Do you have any questions about including these metrics in your marketing automation platform?

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Lusha

JUNE 11, 2024

Consumers are bombarded with information, so choosing the right marketing strategy is paramount for businesses aiming to thrive. Amid this information overload, two distinct approaches stand out: inbound marketing and outbound marketing. While some may be interested, others might find it disruptive or irrelevant.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52