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While the sales team is the primary user of these tools, connecting marketing to how theyre used, tracked and optimized can lead to even better outcomes. Marketers might view sales enablement technologies as hyper-personalized, one-to-one email marketing tools, where many of the same principles of a marketingautomationplatform apply.
MarketingAutomationPlatforms : Tools like Marketo or Pardot automatemarketing tasks such as email campaigns, lead nurturing, and social media engagement, freeing marketers to focus on strategy and creativity. Automation can play a big role in streamlining your RevOps processes.
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