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Integrating Your Web CMS With Your Marketing Automation Platform

Adobe Experience Cloud Blog

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs.

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How a Marketing Automation Platform Can Help With GDPR Compliance

Adobe Experience Cloud Blog

Let’s take a closer look at GDPR and the role marketing automation platforms will play in GDPR compliance. The Effect of GDPR on Marketing Automation. These platforms are even more crucial in a world governed by GDPR. Check out our comprehensive guide to GDPR for marketers.

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Does your organization need a marketing automation platform?

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What kind of marketing automation platform do we need?

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How to Find a Marketing Automation Platform That Grows With You

Adobe Experience Cloud Blog

Many marketers out there are making similar decisions, in which features and functionality are ultimately weighed against platform cost. As part of a ‘wait and see’ or ‘grow into it’ mentality, the total cost of ownership for a less sophisticated marketing automation platform can hide below the surface.

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Does your organization really need a marketing automation platform?

Martech

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What kind of marketing automation platform do we need?

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What technology would you bet on in the martech race?

Martech

Marketing automation platforms are an obvious place to look for a market dominator. They are also adding features that eat into the market of other tools like social media scheduling, AI content generation, advertising delivery and campaign management. Will other CRMs be on the podium?

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Features drive marketers to replace martech, but cost is top of mind for new apps

Martech

Features lead marketers to look for replacements While cost is important for replacement applications, the survey found it’s features that are most likely to send marketers and marketing operations professionals looking for a replacement in the first place.