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Unlock the real value of genAI in martech

Martech

Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). AI copy generation/writing. AI sales support.

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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Adobe Experience Cloud Blog

But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform.

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5 Tips for Surviving B2B Marketing Management Disasters

Adobe Experience Cloud Blog

The more your marketing production processes resemble a factory, the more marketing output you can generate per team member. Budget cuts, competitor moves, PR crises. Sometimes, unexpected bolts from out of the blue shock a well-organized marketing plan into complete disarray. Ground Yourself Against Unexpected Shocks.

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AI-powered martech releases: Feb 22

Martech

is an AI-powered SEO platform that uses machine learning to deliver customized recommendations and strategies. The company also launched prlinkr.com which creates PR SEO backlinks strategies. It’s Call Reporting offers brands more precise marketing automation capabilities. Seode AI’s Seode.ai

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Jen Bergren: Spotlight on the expert

Martech

One of their clients, a PR company that also did some marketing, used HubSpot for blogs and social media, so I started learning HubSpot, getting into HubSpot Academy and going to local HubSpot user groups. Q: How did HubSpot come into your life? A: I had an internship at another agency while I was in grad school.

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What is email marketing and how are platforms helping brands succeed?

Martech

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. The benefits of email marketing platforms.

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

Influencity is perfect for brands looking to dip their toes into influencer marketing for the first time or those who don't have a large budget but want to level up from managing with spreadsheets. It's worth noting that while HubSpot is excellent for B2B, it'll be overkill for simpler email marketing needs.