Chief Martec

SEPTEMBER 26, 2024

31% replaced their core marketing automation platform. Theory #1 : the industry is consolidating and people are switching off of the also-ran products in a category to go with one of the top 3-5 leaders. Theory #3 : people are switching to brand new challenger products in the category. 22% replaced their CRM.

B2C 115

B2C Marketing Automation Platform CRM Product 115

Martech

AUGUST 29, 2024

Outset’s new AI-moderated usability testing feature allows researchers to leverage AI moderators to conduct testing, with the AI guiding participants through product experiences and asking contextual questions in real time. AesirX’s Marketing Automation Platform unifies digital marketing efforts across multiple channels.

Marketing Automation Platform 110

Marketing Automation Platform Influencer Marketing Advertisers Advertising 110

Martech

OCTOBER 1, 2024

Are agents just re-packaged versions of automation? Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. I then constructed a different sample file that listed the product modules licensed by each account. Sample account data.

CRM 115

CRM User-Generated Marketing Automation Platform Marketers 115

Martech

FEBRUARY 26, 2025

In a crowded market, it’s no longer enough to push out product features or ROI claims. Example If your company is a marketing automation platform, instead of claiming, “We solve all your lead generation problems,” try “We know B2B lead gen is tough right now.

Whitepaper 111

Whitepaper Thought Leadership B2C Energy 111

Martech

JULY 11, 2024

This consolidates platforms and enhances insights and market responsiveness. Reporting and analytics Legacy reporting tools often fall short, necessitating supplementary platforms like Tableau and Looker. AI capabilities in these platforms far surpass legacy systems, increasing productivity while improving performance.

CRM 99

CRM Marketing Automation Platform User-Generated Price 99

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. According to Chiefmartec’s analysis, half of all products in enterprise martech stacks come from the industry’s long tail specialized tools solving specific problems in unique ways.

Transform 103

Transform Finance Marketing Automation Platform Health 103

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Martech

NOVEMBER 11, 2024

Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

Management 108

Management CMO Marketing Automation Platform Marketers 108

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Lets use a marketing automation platform as an example.

SEO 109

SEO Logistics User-Generated Finance 109

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. Email marketing is a powerful method for nurturing leads and converting them into customers.

CRM 110

CRM Marketers Marketing Customer loyalty 110

Martech

AUGUST 7, 2024

While you need to have voices from your technical, HR and legal teams, you must surround these protectionist voices with parties interested in creating value, such as sales, marketing, customer success, sales enablement, product and more. How will you identify the productivity gained for each use case?

Transform 121

Transform Marketers Marketing Marketing Automation Platform 121

Martech

NOVEMBER 13, 2024

While these solutions help increase productivity, they don’t fundamentally change workflows. Dig deeper: How to make sure your data is AI-ready Technical skills As automation grows, marketers will need stronger technical skills. They act more like co-pilots, assisting us in tasks but not taking the wheel.

Transform 121

Transform Marketers Marketing Inbound Marketing 121

Martech

JULY 24, 2024

Typically, this will be your marketing automation platform (MAP). There are many different products that can be used, and you’ll have to find a balance between cost, features, reliability and ease of use. We’ll examine how you could use two different products: Zapier and Make.

CRM 115

CRM Marketing Automation Platform Analytics Place 115

Martech

APRIL 7, 2022

billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Get the daily newsletter digital marketers rely on.

Product 101

Product Manufacturing Marketing Automation Platform Retail 101

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 101

Product Finance B2C Marketing Automation Platform 101

Martech

JULY 10, 2024

In the same way, the label “customer data platform” should include some things and exclude others. Companies shouldn’t call their product a CDP if it doesn’t fit the requirements. Marketing Automation Platforms (MAPs) create campaigns that are automatically triggered based on customer behavior and preferences.

Marketing Automation Platform 69

Marketing Automation Platform Analytics CRM Management 69

Martech

MARCH 27, 2025

We literally cannot treat it with the same care, as that would risk productivity and quality issues, and even greater brand impacts. This will include new cross-functional efforts to work with customer service and product teams that own platforms outside of the martech stack for reviews, sentiment data, research, etc.

CRM 87

CRM Transform Whitepaper User-Generated 87

Martech

SEPTEMBER 21, 2021

The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e.,

Marketing Automation Platform 130

Marketing Automation Platform CRM User-Generated Analytics 130

Adobe Experience Cloud Blog

DECEMBER 2, 2016

Thanks to a marketing automation platform that supports ABM , you can practice both, or just focus solely on ABM, at scale. Audience Management for Account-Based Marketing . For example, your campaign might target multiple criteria such as verticals, sub-verticals, product-fit, employee size, and more.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134

Lusha

JULY 21, 2024

Understanding Marketing Qualified Leads (MQLs) What is a Marketing Qualified Lead (MQL)? A Marketing Qualified Lead (MQL) is a prospective customer who has demonstrated a level of interest in your company’s products or services that goes beyond casual browsing. Authority (are they the decision-maker?),

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Marketing Insider Group

DECEMBER 28, 2020

They are quickly gaining in adoption, with 75% of all companies using marketing automation tools , according to a 2019 State of Automation survey. What Can You Do with Marketing Automation Platforms? Each platform is different and has various modules. Top Marketing Automation Platforms.

Marketing Automation Platform 145

Marketing Automation Platform CRM Analytics Marketers 145

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * But only about one-fourth of all B2B product companies and one-third of B2B s ervice companies can prove the impact of marketing activities on revenues. *.

Transform 174

Transform CRM B2C CMO 174

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Since campaign success is largely tied to consistently getting the right messages in front of target audiences, a single or even dual-channel approach to marketing is quickly becoming a thing of the past. Buyers now encounter both B2B and consumer brands across multiple touchpoints within the same sales cycle or purchase evaluation.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Communications 134

Adobe Experience Cloud Blog

MARCH 25, 2020

No one wants to sit through a commercial for your product. This can be automated using your marketing automation platform or webinar platform. The customer feedback will facilitate sales rep follow-ups and product enhancements. A successful webinar starts with a strong webinar topic.

Thought Leadership 174

Thought Leadership Marketing Automation Platform Promotion Analytics 174

MarketingOps

APRIL 3, 2025

Sure, youll get the job done eventually, but itll cost you your productivity (and sanity). Resolving these inconsistencies manually is like scrubbing your entire house with a toothbrush tedious, time-consuming, and exhausting. Now imagine having a robot vacuum cleaner like a Roomba.

CRM 130

CRM User-Generated Marketing Automation Platform Management 130

Marketing Insider Group

JANUARY 29, 2025

It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. In this article, we share what you need to know about CRM and marketing automation integration, key features, and proven implementation strategies for building lasting customer relationships.

CRM 72

CRM Transform Marketing Automation Platform Marketers 72

Martech

DECEMBER 13, 2023

Dig deeper: The email marketer’s guide to effective marketing automation Before you dive too quickly into lead generation and marketing automation, however, you first need to develop a deep understanding of your prospects, your customers and your sales process. The average deal size for your product/company.

Marketing Automation Platform 125

Marketing Automation Platform Key Performance Indicator B2C Marketers 125

MarketingOps

JUNE 13, 2024

Here are a few ideas: Target Personas : You might hypothesize that selling services/products to Persona A will result in faster revenue attainment compared to Persona B or C. Product Focus : You could hypothesize that leading with Product A versus Product B or C generates more pipeline.

Energy 130

Energy Marketing Automation Platform Price Communications 130

Hubspot Marketing

NOVEMBER 18, 2022

And, as I discussed last year, HubSpot delivered on the promise of platform through our world-class solution that doesn’t sacrifice power for ease of use. Last year we focused on what it meant to be a valuable platform for our customers. Since then, we’ve made a number of product enhancements to double down on this promise.

Marketing Automation Platform 136

Marketing Automation Platform CRM Customer Journey Analytics 136

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Product overview. Any Adobe product/module not packaged in the solution can also be purchased as an add-on.

Marketing Automation Platform 121

Marketing Automation Platform CRM Direct Mail Price 121

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. More teamwork will be needed to deploy genAI technology to automate the production of related content series.

Marketing Automation Platform 117

Marketing Automation Platform Analytics Marketers Marketing 117

Adobe Experience Cloud Blog

FEBRUARY 25, 2020

Video marketing platforms integrate with your marketing automation platform (MAP) or customer relationship management (CRM) system to show you which leads have watched which videos and for how long. Get the overview with this short explainer video. Scoring Leads Based on Video Consumption.

Marketing Automation Platform 161

Marketing Automation Platform Thought Leadership CRM Video Marketing 161

Adobe Experience Cloud Blog

OCTOBER 8, 2020

In these conditions, implementing a marketing automation platform is a no brainer. . A marketing automation platform that includes web personalisation features can help you discover content and choose among all the available assets, which are the most relevant according to each of your audience s. .

Whitepaper 129

Whitepaper Thought Leadership Marketing Automation Platform Marketers 129

Adobe Experience Cloud Blog

JUNE 25, 2020

Without the need to move people, products, and physical displays, virtual events can often be delivered faster than in-person events. Also, attendees who attend a narrowly focused event are more likely to be serious about your product or service. They can evolve as fast as your products. Live chat and conversation marketing.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Martech

JANUARY 18, 2022

Marketers have a responsibility to add more data into their decision-making processes, especially given the technologies available. Marketing automation platforms have made decision-making more effective by streamlining tasks that used to take up much of marketers’ time. Do they have products?

Marketing Automation Platform 123

Marketing Automation Platform CRM Analytics User-Generated 123

Use Insider

MARCH 10, 2025

Instead, well focus mainly on their differences, so you can understand which platform is better for scenarios and businesses. Klaviyo pros: User-friendly , proven, and growing marketing automation platform Klaviyo is a leading email marketing platform for eCommerce businesses, especially ones operating in the Shopify ecosystem.

CRM 52

CRM Customer Journey eCommerce Price 52

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. But in between, marketing needs to nurture and qualify leads by encouraging them to engage with content until they’re sales-ready.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160