Martech

JUNE 20, 2024

Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by the organization and alignment among its teams. If you think about marketing automation and the workflow, who else needs to be involved?” asked Sunil Menon, senior director of product marketing at Adobe. “If

CRM 106

CRM eCommerce New Technology Marketing Automation Platform 106

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

JUNE 6, 2016

Author: Heidi Bullock A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. As you might expect, SiriusDecisions did not disappoint.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Acquisition Marketing Place 91

Adobe Experience Cloud Blog

MAY 3, 2016

Just as you would with any marketing campaign, you need to know who you are trying to reach with each of your paid social ads. You may already have buyer personas for your company’s target audiences that you can pull from (in some organizations this may come from the product marketing team).

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Adobe Experience Cloud Blog

AUGUST 18, 2016

So how can marketers seize this opportunity? The evolution of consumer devices and marketing automation platforms has implications on roles across the organization, from marketing to finance to strategy to engineering.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Lusha

NOVEMBER 18, 2024

Marketing Automation Platforms : Tools like Marketo or Pardot automate marketing tasks such as email campaigns, lead nurturing, and social media engagement, freeing marketers to focus on strategy and creativity. Automation can play a big role in streamlining your RevOps processes.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Adobe Experience Cloud Blog

JANUARY 15, 2016

I sat down with some leaders in this space, and they revealed some insights into how predictive marketing technology can help marketers reach their customers. ” Predictive marketing technology gives marketers the ability to achieve full potential from their data.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Use Insider

OCTOBER 24, 2024

Overall, Acquia’s products are organized into two solutions: Drupal Cloud, which includes a CMS, cloud platform, an integrated development environment (IDE), and other Drupal-specific products. Klaviyo Klaviyo is an eCommerce marketing automation platform.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Hubspot Marketing

JUNE 24, 2024

Justin Premick , former content marketing director at AWeber , an email marketing service, would tell you, “If you’re doing email marketing right, it’s inbound.” To help you better understand what inbound marketing means, let's explore its key aspects: Audience and engagement.

Email Marketing 123

Email Marketing Inbound Marketing Shoppers Marketers 123

Adobe Experience Cloud Blog

JANUARY 25, 2010

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities.

CRM 81

CRM Social Media Marketing Marketing Automation Platform Communications 81

Unbounce

SEPTEMBER 19, 2023

Okay, so the next tool is called Optimove , and this is a data marketing automation platform. Fundamental table stakes are know your competitors, and we as marketers need to know every move they make on pricing and features and competitiveness. So I am giving three bouncing elephants to MadKudu, and a job offer to Hayden.

Copywriting 93

Copywriting SEO Price User-Generated 93