Adobe Experience Cloud Blog

OCTOBER 10, 2017

Here are 3 steps to mastering a personalized approach to marketing, all stemming from the research and work you did as you developed personas. Most B2B companies have a set of personas usually developed by product marketing teams to understand and add context to the buyer. Map Personas to Segments.

Thought Leadership 134

Thought Leadership Marketing Automation Platform New Technology User-Generated 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform.

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Management Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

JUNE 6, 2016

Author: Heidi Bullock A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. As you might expect, SiriusDecisions did not disappoint.

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Thought Leadership Marketing Automation Platform Acquisition Marketing Place 91

Adobe Experience Cloud Blog

MAY 3, 2016

Just as you would with any marketing campaign, you need to know who you are trying to reach with each of your paid social ads. You may already have buyer personas for your company’s target audiences that you can pull from (in some organizations this may come from the product marketing team).

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Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Adobe Experience Cloud Blog

AUGUST 18, 2016

So how can marketers seize this opportunity? The evolution of consumer devices and marketing automation platforms has implications on roles across the organization, from marketing to finance to strategy to engineering.

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Transform Telemarketing Thought Leadership Real Estate 91

Adobe Experience Cloud Blog

JANUARY 15, 2016

I sat down with some leaders in this space, and they revealed some insights into how predictive marketing technology can help marketers reach their customers. ” Predictive marketing technology gives marketers the ability to achieve full potential from their data.

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Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91