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Integrating Your Web CMS With Your Marketing Automation Platform

Adobe Experience Cloud Blog

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs. Landing Pages.

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5 ways to get your B2B buyers to care in 2025

Martech

In a crowded market, it’s no longer enough to push out product features or ROI claims. Example If your company is a marketing automation platform, instead of claiming, “We solve all your lead generation problems,” try “We know B2B lead gen is tough right now. Are you ready? Processing.

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The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

Adobe Experience Cloud Blog

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Imagine the following scenario: Let’s use Ann Lee from ABC, Inc.

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Why Video Is Crucial to Your Marketing Automation Strategy

Adobe Experience Cloud Blog

Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads. And you’re not alone.

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Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business

Adobe Experience Cloud Blog

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

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Mobile + Marketing Automation Demystified

Adobe Experience Cloud Blog

A good marketing automation platform combined with mobile insights will help you: Listen: Your marketing automation platform should help you listen to how people engage on one channel and use that knowledge on your other channels. Mobile Marketing b2b Consumer' The Benefits of Mobile Listening.

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How to Maximize Webinar Attendance and Engagement | 5 Strategies

Adobe Experience Cloud Blog

No one wants to sit through a commercial for your product. This can be automated using your marketing automation platform or webinar platform. Deliver a ‘thank you’ gift for attending the webinar and sharing their thoughts. A successful webinar starts with a strong webinar topic.