Adobe Experience Cloud Blog

OCTOBER 8, 2020

In these conditions, implementing a marketing automation platform is a no brainer. . A marketing automation platform that includes web personalisation features can help you discover content and choose among all the available assets, which are the most relevant according to each of your audience s. .

Whitepaper 129

Whitepaper Thought Leadership Marketing Automation Platform Marketers 129

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. What type of information is important for your marketing and sales team to know about your leads? Those potential investors may prefer more detailed communications in the form of a whitepaper.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. At the bottom-of-the-funnel, we help close the sale by creating urgency and helping our prospects make the business case for purchasing our product or service.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. The secret to successful anniversary-style emails is to make sure they’re all about celebrating the customer, not your company, product, or service.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

OCTOBER 13, 2015

Their findings were summarized in a whitepaper titled “ Breaking through the Noise ,” available on the Canada Post website. A third of respondents say that direct mail is the most effective way to get them to remember a product or service. Not Using Direct Mail? Two Words: You Should.

Direct Mail 134

Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Adobe Experience Cloud Blog

APRIL 20, 2017

It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. As we saw above, calculators and product pickers are options to help demonstrate a value point of your product or service. However, these can come in a variety of formats.

Whitepaper 134

Whitepaper Thought Leadership Transform eBook 134

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts.

Whitepaper 111

Whitepaper Marketing Automation Platform eCommerce User-Generated 111

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

B2C 127

B2C Whitepaper CRM Marketing Automation Platform 127

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Marketing Automation Can Deliver Amazing ROI. Companies that use marketing automation source more pipeline from marketing, have more productive sales reps, and experience better revenue attainment. But a marketing automation platform is different. Consider just a few studies.

Marketing Automation Platform 128

Marketing Automation Platform Non-Profit Key Performance Indicator Transform 128

Adobe Experience Cloud Blog

NOVEMBER 1, 2012

With marketing automation, you can make sure that sales are only following up with leads who are ready to buy. Additionally marketing automation platforms can score your leads based on how they engage with campaigns or content. You sell different products or services to different demographics.

Email Marketing 132

Email Marketing Whitepaper Marketers Marketing 132

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

This changes the conversation from “I noticed you downloaded XYZ whitepaper” to “I noticed your interest in content creation, and so I am curious about your engagement strategy. How are you leveraging data to help your team create marketing assets that will most greatly affect the bottom line?” See the difference?

Thought Leadership 134

Thought Leadership Outbound Marketing Whitepaper Inbound Marketing 134

Lusha

DECEMBER 9, 2024

This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience. Marketing Automation Platforms: These platforms take the grunt work out of repetitive marketing tasks, like sending out email campaigns and nurturing leads.

CRM 52

CRM Whitepaper eBook User-Generated 52

Adobe Experience Cloud Blog

AUGUST 7, 2015

Instead, the data should flow seamlessly into your marketing automation platform. And there’s a bonus—it helps you get more out of your marketing automation investment. A calculator allowing your prospects to understand how purchasing your product will result in a positive ROI for their organization.

Thought Leadership 134

Thought Leadership Whitepaper Marketing Automation Platform User-Generated 134

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Martech

APRIL 22, 2024

Build a quality email list: Focus on building a permission-based email list consisting of individuals who have expressed interest in your telecommunications products or services. Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process.

Whitepaper 112

Whitepaper User-Generated Marketing Automation Platform Email Marketing 112

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

The trick is, your social marketing should ensure this happens. Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. Make your web properties social media-ready. And how can they get to this content?

Whitepaper 116

Whitepaper Thought Leadership Social Media Marketing Marketing Automation Platform 116

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Do they prefer videos, whitepapers, blog posts, or infographics? A social relationship platform (SRP) such as Hootsuite , Synthesio , or Sprinklr allows you to aggregate relevant conversations your prospects are having across multiple social media platforms, so you can easily access important information for your ABM plan.

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketers 134

Adobe Experience Cloud Blog

JANUARY 23, 2017

Author: Travis Kaufman As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. Using a marketing automation platform, you can then track their page views. How to Use Intent Data.

Thought Leadership 122

Thought Leadership Whitepaper CMO Marketing Automation Platform 122

Adobe Experience Cloud Blog

MAY 3, 2016

For instance, if your goal is to acquire more leads, you will probably want to share whitepapers or other gated content that people will need to fill out a form for so you can collect lead information. Just as you would with any marketing campaign, you need to know who you are trying to reach with each of your paid social ads.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Adobe Experience Cloud Blog

APRIL 29, 2016

This is the same strategy YouTube uses when suggesting videos you may be interested in, or Amazon uses to suggest products you might want to consider. While there are ways to implement segmentation outside of marketing automation (excel, CRM, etc.), To get the right message to the right investor, you must segment your audience.

Whitepaper 91

Whitepaper Thought Leadership CRM Retail 91

Martech

JULY 26, 2021

But most marketing initiatives require we employ multiple tools to achieve our objectives. Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it all together. Why we care. More consolidation, of course.

CMO 104

CMO Whitepaper Shoppers Fashion 104

Martech

OCTOBER 19, 2021

Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners. The content production supply chain can be long and complicated, involving many departments, agencies, freelancers and more. Today, enterprises are using DAMs in a variety of ways.

Management 107

Management Transform Whitepaper Retail 107

Lynton Web

NOVEMBER 26, 2024

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Conduct Tech Stack Analysis for Integrated Data Your marketing technology ecosystem forms the backbone of your measurement capabilities.

Transform 52

Transform Customer Acquisition CRM Marketers 52

Duct Tape Marketing

JUNE 1, 2017

But until someone actually purchases your services or your products, that lead isn’t going to help you pay the bills. And there’s no better place to focus your efforts than on email marketing. If you’re selling products online, more than likely you need a strong cart abandonment plan. That’s all great stuff. Get more personal.

Email Marketing 70

Email Marketing Customer Whitepaper Marketing Automation Platform 70

Calvyn Lee Blog

OCTOBER 14, 2021

Question: When working with LinkedIn marketing partners, if you don’t see your CRM or marketing automation platform listed: You can download a CSV file and manually upload it to your database. You will have to use a different Marketing Automation platform. Emphasize selling your products.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketers Marketing 130

CXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Lead generation marketers capitalize on the interest demand generation creates. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Duct Tape Marketing

JANUARY 1, 2019

You should start by creating a handful of emails that contain different offers so that prospects can come to know and like your business—an invitation to access a white paper on your area of expertise, an opportunity to join a monthly webinar that you hold, or an offer to book an introductory call with a member of your sales team.

Customer Journey 78

Customer Journey Customer Whitepaper Marketers 78

Adobe Experience Cloud Blog

AUGUST 30, 2018

For this, the marketing team needs to work closely with the sales team to make the campaign successful. Your marketing automation platform can help you in creating and executing your personalized email campaigns. Track their behavior on your website and send automated emails based on their actions.

Whitepaper 94

Whitepaper Thought Leadership Marketing Automation Platform Email Marketing 94

Adobe Experience Cloud Blog

APRIL 27, 2016

For the marketer, this quiz provides useful data on whether the audience is really interested in the topic at hand depending on how they interact with it, which is great behavioral data to feed into your marketing automation platform. Let Your Audience Rate Your Content.

Transform 92

Transform Thought Leadership Whitepaper Marketing Automation Platform 92

Lusha

JULY 11, 2024

Demand Generation: Building Awareness and Interest Demand generation is a holistic marketing approach that builds awareness and interest in your products or services. Once you have this information, you can nurture these leads through email marketing, targeted advertising, and other personalized communication channels.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Tiecas

JUNE 17, 2024

Shared Tools and Resources: To facilitate collaboration, invest in tools like CRM systems, marketing automation platforms, and project management software. By implementing these strategies, manufacturers can create a culture of collaboration and alignment between sales and marketing, which is essential for ABM’s success.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketers 52

Lusha

JULY 21, 2024

Decision: Prospects are nearing a decision and are likely comparing specific products or services. Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. They’re likely evaluating specific products or services and narrowing down their choices.

CRM 52

CRM Customer Acquisition User-Generated Whitepaper 52

Lusha

JULY 17, 2024

Lead generation is the process of attracting strangers and prospects and converting them into someone who has indicated interest in your company’s product or service. Consideration: Leads are actively evaluating your product or service, comparing it to alternatives, and seeking more information. What is Lead Generation?

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Lusha

JULY 17, 2024

By focusing your efforts on high-value accounts that are a strong fit for your product or service, you’re essentially fishing in a pond where the biggest fish are. This goes beyond just selling your products or services. Remember to use Lusha Engage to automate your email outreach. What channels do they prefer?

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Welcome Software

MARCH 11, 2022

Encourage people to take a specific action like signing up for your email list, making a purchase, registering for a course, or downloading a digital product. Content production director (aka creative director) – Responsible for managing how your content looks across departments and channels. Stage #6: Start content creation.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Lusha

OCTOBER 27, 2019

The lead probably does not have prior knowledge of your company and might not even have an interest in your product. Most marketing teams these days are using a marketing automation platform that allows you to get full insight into your lead’s journey with your company from the first touch all the way to inbound lead.

Whitepaper 40

Whitepaper CRM Marketing Automation Platform eBook 40

Lusha

OCTOBER 27, 2019

The lead probably does not have prior knowledge of your company and might not even have an interest in your product. Most marketing teams these days are using a marketing automation platform that allows you to get full insight into your lead’s journey with your company from the first touch all the way to inbound lead.

Whitepaper 40

Whitepaper CRM Marketing Automation Platform eBook 40