Adobe Experience Cloud Blog

MARCH 25, 2020

Nothing is more disheartening than spending time and advertising money promoting your webinar—only to have a handful of folks attend. This can be automated using your marketing automation platform or webinar platform. Record your webinar, promote the recording, and extend the lifespan of your content.

Thought Leadership 174

Thought Leadership Marketing Automation Platform Promotion Analytics 174

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

Overwhelmingly, most of this engagement can be achieved with a marketing automation platform. In this blog, I’ll cover five marketing automation features that drive engagement. Email Marketing: Nurturing Your Audience with Timely and Personalized Messaging.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Adobe Experience Cloud Blog

APRIL 25, 2014

Be honest: between Excel, Google Calendars, your marketing automation platform, and good old fashioned whiteboards, how many “calendars” does your company currently consult? Does your demand generation team use one to map out email sends, while your customer marketing emails get mapped out on another?

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

Never forget that social is a two-way street – you can’t always be promotional. Promoted Posts. As a strategy on Twitter, we’ve had great success with Promoted Tweets in timelines. Promoted Tweets are regular Tweets that can reach both current and potential followers, appearing in both user timelines and search results.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Promotion 134

Adobe Experience Cloud Blog

OCTOBER 31, 2016

Igor, who was newly promoted to VP of Marketing, was excited to have his first chance to lead the team in executing the renowned Halloween-a-thon campaign. This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Here’s an example of a Website Card we ran on Twitter to promote our new Definitive Guide to Social Media Marketing. You can also include the URL directly within the picture to meet the character limit and append tracking parameters to track conversions. alert sales, add the new user to a nurture email stream, and so on).

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Adobe Experience Cloud Blog

JUNE 22, 2015

The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. The manufacturer could market this app as a niche tool for workers, contractors, and architects, beyond the scope of its own customer base.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

MarketingOps

JUNE 13, 2024

Product A = Campaign For Product A, you’ll invest time and money into numerous activities and assets to promote it. Instead, you should track the activity of sending an email, registering for a webinar, or attending a field event within a Marketing Automation Platform.

Energy 130

Energy Marketing Automation Platform Price Communications 130

Adobe Experience Cloud Blog

JUNE 25, 2020

They take less time to plan and promote. But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. An interactive webinar/live event platform. Social scheduling and amplification tools.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

MAY 24, 2019

Of course, not all social media promotion is created equal. There are two primary ways your brand can engage users on Facebook: Promoted posts: These can include any posts you publish in your newsfeed, from a simple status update to a discount offer. Social media. Organic vs. paid social: Which reigns supreme?

Advertisers 134

Advertisers Advertising Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

MAY 4, 2011

There are numerous webinar platforms available, covering a range features. Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms. Create email promotional schedule. Build promotional emails.

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Management Marketing Automation Platform User-Generated Promotion 123

Marketing Insider Group

MAY 27, 2020

Promote your brand and drive conversions and sales. Nail Down Your Promotional Strategy. Creating excellent content is only one half of the content marketing equation. To be successful in digital marketing, you’ll also need to promote this content. Automate Your Workflow.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Martech

APRIL 11, 2024

Its stack included: Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management One drawback is that Perplexity’s technology recommendation was more high-level than the others. Perplexity AI In contrast, Perplexity AI’s recommendation reads like a college paper.

CRM 126

CRM Marketing Automation Platform Retail Customer Journey 126

Adobe Experience Cloud Blog

JANUARY 10, 2013

Without marketing automation, you’re forced to send your emails based on your timetable, ignoring the buyers’. Multi-step campaigns need a marketing automation platform that can take each prospect along at their own pace and nurture longer-cycle sales. 3) The landing page disconnect.

Marketing Automation Platform 133

Marketing Automation Platform eBook CRM Email Marketing 133

Adobe Experience Cloud Blog

OCTOBER 3, 2016

Customers are the ultimate source of ideas, and sales may be closer to them than marketing. Marketing managers plan campaigns, content, product launches, promotions, and events to capture the attention of busy buyers, but this also routinely stretches their team’s bandwidth. Make sure you are closely in tune with both.

Management 134

Management Thought Leadership Marketing Automation Platform Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Do you want to promote a product or service to help educate your customers? The ability to target effectively relies on the quality and accuracy of your company’s data, along with the marketing tools you use, such as your marketing automation platform. Do you want to drive new leads or nurture existing prospects?

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Adobe Experience Cloud Blog

JANUARY 19, 2017

Paired with an account-based marketing tool , you can prioritize your accounts with the highest account score that have the propensity to purchase. Marketing Automation Platform: To track each account’s activities and see the different channels and campaigns that they’ve engaged with.

Thought Leadership 132

Thought Leadership CRM Marketing Automation Platform Fashion 132

Martech

OCTOBER 6, 2023

Development of a data glossary MOps can create a data glossary focusing on essential marketing terms, such as scored leads, MQLs, qualified leads, and source information. For many marketing automation platforms, system default glossaries can be an easy starting place.

Analytics 132

Analytics Transform Marketing Automation Platform Health 132

Welcome Software

DECEMBER 5, 2022

Some key ways you can automate your social media content marketing are by scheduling posts, connecting various social media platforms to publish content on multiple platforms at once, regularly sharing your content, automatically promoting content and more.

Marketing Automation Platform 40

Marketing Automation Platform Content Marketing Entertainment Marketers 40

Welcome Software

DECEMBER 5, 2022

Some key ways you can automate your social media content marketing are by scheduling posts, connecting various social media platforms to publish content on multiple platforms at once, regularly sharing your content, automatically promoting content and more.

Marketing Automation Platform 40

Marketing Automation Platform Content Marketing Entertainment Marketers 40

Adobe Experience Cloud Blog

MAY 30, 2014

While I was checking out their return policy, I noticed a promotion for “free shipping if you purchase over $50”. Perhaps separate marketing functions were in charge of each email type. About a week later (a week of irrelevant emails, I should add) the jeans arrived. Unfortunately, they weren’t quite right.

Email Marketing 134

Email Marketing Shoppers Retail Shipping 134

Hubspot Marketing

JANUARY 13, 2021

Smart guest lists, targeting, and email marketing features exist to optimize and streamline event registration and promotion. Integrate Splash with your marketing automation platform and CRM, and analyze event data via the tool's reporting dashboard. Reach out to the Bizzabo team for your free demo and a quote.

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Price Event Marketing CRM Marketing Automation Platform 143

Adobe Experience Cloud Blog

DECEMBER 12, 2016

It’s quick and easy—for both you as the marketer to set up and the recipient to click and respond. When it comes to promoting limited-time offers, registration deadlines, or upcoming events, most email marketers rely on an urgent subject line to entice their recipients. Deadline Countdown.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Email Marketing Social Media Marketing 134

Adobe Experience Cloud Blog

AUGUST 29, 2018

Will getting a marketing automation certification help advance your career? Promoted faster? Are recruiters and hiring managers looking for certified marketing automation experts? Marketing automation certifications are among the premier skill qualifications in the MarTech industry. Supply and Demand.

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Marketing Automation Platform Thought Leadership Marketers Marketing 99

Adobe Experience Cloud Blog

MARCH 7, 2013

Without marketing automation, campaigns are by necessity based on the company’s schedule, not the customer’s. But with the real-time capabilities of a marketing automation platform, you can send content at the right time, when the customer can use it. Nobody loves that.

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Direct Mail Marketers Marketing Marketing Automation Platform 134

Use Insider

JANUARY 23, 2025

For example, you can use SMS automation to welcome new users, promote products, remind customers about upcoming events, or confirm orders. When set up properly, these automated SMS messages can help you: Save time and streamline operations. Drive customer engagement and conversions via relevant and contextual promotions.

Price 52

Price Customer Journey User-Generated eCommerce 52

Adobe Experience Cloud Blog

OCTOBER 30, 2017

But where trigger-based campaigns really shine in lead nurturing is with the adoption of a marketing automation platform. With marketing automation, you can establish a sequence of emails that trigger based on established actions.

Email Marketing 134

Email Marketing Marketers Marketing Thought Leadership 134

Lusha

DECEMBER 9, 2024

Share your content on social media, promote it through email marketing, and consider partnering with other businesses or influencers in your industry to reach a wider audience. Social Media Promotion Social media platforms are buzzing hubs of activity where billions of people connect, share, and discover new things.

CRM 52

CRM Whitepaper eBook User-Generated 52

Adobe Experience Cloud Blog

JANUARY 19, 2018

These are content marketing KPIs meant to measure the depth of engagement and intent to purchase. Take the concept of conversions a step further with this feature in a marketing automation platform to see how many new leads your premium content generated. New Leads by Program & Asset. Bottom of the Funnel KPIs.

Content Marketing 134

Content Marketing Thought Leadership User-Generated Marketers 134

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Why Influencer Marketing Is So Big Now. Wait, hold on a second. What exactly is it again?

Thought Leadership 134

Thought Leadership Influencer Marketing Marketers Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

How are you leveraging data to help your team create marketing assets that will most greatly affect the bottom line?” With a marketing automation platform working in the background, it’s easy for a salesperson to become a fanatic. Be aware of what they are promoting! Be aware of how they are being promoted!

Thought Leadership 134

Thought Leadership Outbound Marketing Whitepaper Inbound Marketing 134

Adobe Experience Cloud Blog

MARCH 20, 2017

The first secret to mobile marketing automation is to pick a platform that collects data for each user across their customer journey. A rich user profile generated from data collected by a mobile marketing automation platform. Engage users with a series of content or promotions relevant to their interests.

Thought Leadership 134

Thought Leadership User-Generated Marketers Marketing 134

Adobe Experience Cloud Blog

DECEMBER 27, 2016

By listening to their behaviors and responding with targeted, relevant messaging with a marketing automation platform, you can offer them value at the right time and in the right place (email, social, SMS, etc.) Another example from Uber shows us how this season is ripe with opportunities for marketers.

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Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

MAY 3, 2016

Lately, major networks have changed their algorithms to give their users a better experience—one with less promotional content and more relevant content that they want to see. Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Adobe Experience Cloud Blog

DECEMBER 19, 2012

Meanwhile, the definition of marketing automation is: A technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. These can sit alongside a marketing automation solution. Friend or Foe.

Inbound Marketing 133

Inbound Marketing CMO Marketers Marketing 133

Adobe Experience Cloud Blog

APRIL 20, 2017

Usually, marketers promote their assets across social media or in emails or blog posts that lead to a landing page. Their information was synced into our marketing automation platform to update our database and inform our segmentation, scoring , and nurturing tracks. Get Busy Creating.

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Whitepaper Thought Leadership Transform eBook 134