Remove Marketing Automation Platform Remove Promotion Remove Succession Planning
article thumbnail

Your Comprehensive Marketing Ops Career Guide for 2025

The Marketing Operations Leader

Her focus on mentorship resulted in two promotions within her team. Succession Planning: Develop a pipeline of future leaders by mentoring senior managers and high-potential team members. I predict that in 5 years, most marketing tools will no longer rely on databases. Lead conversations about technology investment.

article thumbnail

Why we care about mobile marketing: A guide for marketers

Martech

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. But for mobile marketing to be effective, it needs to be strategic. Location-based marketing.

Transform 120