Adobe Experience Cloud Blog

NOVEMBER 20, 2017

Overwhelmingly, most of this engagement can be achieved with a marketing automation platform. In this blog, I’ll cover five marketing automation features that drive engagement. Email Marketing: Nurturing Your Audience with Timely and Personalized Messaging.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 25, 2020

They take less time to plan and promote. But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. An interactive webinar/live event platform. Social scheduling and amplification tools.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

APRIL 25, 2014

Be honest: between Excel, Google Calendars, your marketing automation platform, and good old fashioned whiteboards, how many “calendars” does your company currently consult? Does your demand generation team use one to map out email sends, while your customer marketing emails get mapped out on another? Modern Marketing'

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Adobe Experience Cloud Blog

JANUARY 19, 2017

Paired with an account-based marketing tool , you can prioritize your accounts with the highest account score that have the propensity to purchase. Marketing Automation Platform: To track each account’s activities and see the different channels and campaigns that they’ve engaged with.

Thought Leadership 132

Thought Leadership CRM Marketing Automation Platform Fashion 132

Adobe Experience Cloud Blog

DECEMBER 12, 2016

It’s quick and easy—for both you as the marketer to set up and the recipient to click and respond. When it comes to promoting limited-time offers, registration deadlines, or upcoming events, most email marketers rely on an urgent subject line to entice their recipients. Deadline Countdown.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Email Marketing Social Media Marketing 134

Adobe Experience Cloud Blog

OCTOBER 31, 2016

Igor, who was newly promoted to VP of Marketing, was excited to have his first chance to lead the team in executing the renowned Halloween-a-thon campaign. This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 3, 2016

Customers are the ultimate source of ideas, and sales may be closer to them than marketing. Marketing managers plan campaigns, content, product launches, promotions, and events to capture the attention of busy buyers, but this also routinely stretches their team’s bandwidth. Make sure you are closely in tune with both.

Management 134

Management Thought Leadership Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

MAY 24, 2019

Of course, not all social media promotion is created equal. There are two primary ways your brand can engage users on Facebook: Promoted posts: These can include any posts you publish in your newsfeed, from a simple status update to a discount offer. Social media. Organic vs. paid social: Which reigns supreme?

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Why Influencer Marketing Is So Big Now. Wait, hold on a second. What exactly is it again?

Thought Leadership 134

Thought Leadership Influencer Marketing Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

How are you leveraging data to help your team create marketing assets that will most greatly affect the bottom line?” With a marketing automation platform working in the background, it’s easy for a salesperson to become a fanatic. Be aware of what they are promoting! Be aware of how they are being promoted!

Thought Leadership 134

Thought Leadership Outbound Marketing Whitepaper Inbound Marketing 134

Adobe Experience Cloud Blog

DECEMBER 18, 2008

Good relevant content helps your SEO and highlights your thought leadership. In this new era of marketing automation and analytics, Marketers have the ability to create more sophisticated, measurable programs that integrate with many vehicles or mediums. Email marketing is a staple for us.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

JULY 15, 2015

TAL: Call five times in two weeks to promote appropriate follow-up. Automating bad processes is simply impossible. Once the above hard work is put in, the easier part is building the assembly line itself in your marketing automation platform of choice. Agree on and Follow Process.

Thought Leadership 134

Thought Leadership Manufacturing Transform Fashion 134

Adobe Experience Cloud Blog

DECEMBER 27, 2016

By listening to their behaviors and responding with targeted, relevant messaging with a marketing automation platform, you can offer them value at the right time and in the right place (email, social, SMS, etc.) Another example from Uber shows us how this season is ripe with opportunities for marketers.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

MAY 30, 2014

While I was checking out their return policy, I noticed a promotion for “free shipping if you purchase over $50”. Perhaps separate marketing functions were in charge of each email type. How are you using technology to give your marketing a human touch? Email Marketing' Unfortunately, they weren’t quite right.

Email Marketing 134

Email Marketing Shoppers Retail Shipping 134

Adobe Experience Cloud Blog

APRIL 20, 2017

Usually, marketers promote their assets across social media or in emails or blog posts that lead to a landing page. Their information was synced into our marketing automation platform to update our database and inform our segmentation, scoring , and nurturing tracks. Get Busy Creating.

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Whitepaper Thought Leadership Transform eBook 134

Adobe Experience Cloud Blog

MARCH 20, 2017

The first secret to mobile marketing automation is to pick a platform that collects data for each user across their customer journey. A rich user profile generated from data collected by a mobile marketing automation platform. Engage users with a series of content or promotions relevant to their interests.

Thought Leadership 134

Thought Leadership User-Generated Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Use your marketing automation platform to set rules and triggers to ensure you proactively deliver relevant, specific content that matches your customers’ viewing and search behaviors while they are on your website. Offer Solutions and Establish Thought Leadership. Don’t Sell.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

OCTOBER 19, 2016

TOFU, MOFU, and BOFU can sound like nonsense to those unfamiliar with the terms, but in reality, they provide a pretty easy way to begin thinking about how to sets up your programs and promotions calendar. For example, Marketo’s new Definitive Guide to Social Media Marketing would be a TOFU, or early-stage, content asset.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Promotion Social Media Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Do you want to promote a product or service to help educate your customers? The ability to target effectively relies on the quality and accuracy of your company’s data, along with the marketing tools you use, such as your marketing automation platform. Digital Marketing b2b Consumer'

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Adobe Experience Cloud Blog

JANUARY 19, 2018

These are content marketing KPIs meant to measure the depth of engagement and intent to purchase. Take the concept of conversions a step further with this feature in a marketing automation platform to see how many new leads your premium content generated. New Leads by Program & Asset. Bottom of the Funnel KPIs.

Content Marketing 134

Content Marketing Thought Leadership User-Generated Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

For example, if you’re marketing for a university, many students might have challenges acquiring financial assistance, but every student’s financial situation will be unique. Applying this concept to every marketer, your buyers could have generalized challenges, but each one will have slightly different pain points.

Thought Leadership 134

Thought Leadership Non-Profit Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Social media marketing allows you to get to know your company’s target accounts and the prospects within them in a unique way and get relevant, personalized content in front of them at just the right time. Publish Targeted Content to Your Social Media Profiles.

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketing 134

Adobe Experience Cloud Blog

JANUARY 28, 2014

Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

OCTOBER 30, 2017

But where trigger-based campaigns really shine in lead nurturing is with the adoption of a marketing automation platform. With marketing automation, you can establish a sequence of emails that trigger based on established actions. I’d love to hear what you’re planning.

Email Marketing 134

Email Marketing Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

MAY 3, 2016

Lately, major networks have changed their algorithms to give their users a better experience—one with less promotional content and more relevant content that they want to see. Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

AUGUST 8, 2016

Your videos can be culture-related, product-focused, or even promotional. Here’s an example of a webinar introduction video we made recently: Thought leadership videos can be anything from how-to guides, quick fun facts and tidbits, to in-depth talks about a specific topic, such as Whiteboard Fridays from Moz.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Product Marketing Strategy 91

Adobe Experience Cloud Blog

JANUARY 6, 2014

The Emerging Third-Party Era of Marketing Automation by Scott Brinker. #4 4 in Marketing Automation, #48 in the Overall Contest. But how will these platforms continue to mature, and how they will integrate with other enterprise-wide platforms like ERP, CRM and even HRIS? Marketing Automation'

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 29, 2018

Will getting a marketing automation certification help advance your career? Promoted faster? Are recruiters and hiring managers looking for certified marketing automation experts? Marketing automation certifications are among the premier skill qualifications in the MarTech industry. Supply and Demand.

Marketing Automation Platform 99

Marketing Automation Platform Thought Leadership Marketing Marketers 99

Adobe Experience Cloud Blog

MAY 24, 2016

Because re-promoting their content by sharing it shows your support. If you already have your target persona, such as those built to segment and target audiences within your marketing automation platform, take advantage of all the filters the LinkedIn premium account offers to create targeted lists.

Thought Leadership 103

Thought Leadership CRM Marketing Automation Platform Shipping 103

Adobe Experience Cloud Blog

JANUARY 20, 2017

To kick off an ABM strategy to support new customer acquisition, you should identify companies that use the specific marketing automation software and also meet other benchmarks that define your ideal customer profile (revenue, number of employees in a particular department, etc.). I’d love to hear your thoughts.

Thought Leadership 116

Thought Leadership Customer Acquisition Marketing Marketers 116

Adobe Experience Cloud Blog

APRIL 15, 2016

With a marketing automation platform , you can set up custom triggers that identify when a contact hasn’t engaged with your campaigns for a certain period of time. When your prospects opt out of promotional emails or phone calls, it does not necessarily mean they’ve become cold.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Shipping User-Generated 91

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

One of digital marketing’s best allowances is the ability for a company to experiment with almost every aspect of a marketing campaign. A/B testing the location of an email sign-up CTA, the color of a promotional banner, a subject line, etc., Marketing Automation Lets You Grow Bigger Than Ever.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Adobe Experience Cloud Blog

SEPTEMBER 6, 2016

A marketing automation platform will allow you to track their activity to understand their buyer’s journey, but asking them directly doesn’t hurt either if you do it the right way. Innovative B2B marketers are using surveys as the perfect complement to lead forms. That’s where surveys come in.

Thought Leadership 94

Thought Leadership Marketing Automation Platform Customer loyalty New Technology 94

Adobe Experience Cloud Blog

JUNE 6, 2018

Example Strategy: Publish new posts to the company blog to promote gated content. Example Metric: Track the number of gated content downloads over 90 days, specifically gated content that was promoted with blog posts published during that timeframe. Share your thoughts in the comments below!

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Adobe Experience Cloud Blog

AUGUST 16, 2016

Allowing your employees to market for you enables you to reach new audiences and entices prospects on a personal level. With a robust marketing automation platform, you can set social referral campaigns across major social media platforms that tracks referrals and their corresponding responses.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Marketing Marketers 92

Adobe Experience Cloud Blog

MARCH 14, 2016

To determine this, you may want to conduct a Net Promoter Score (NPS) study. How will you promote the program? Once your program starts to take off, you can then begin to promote referrals more extensively through your website, blogs, newsletters, social media, and direct mail.

Thought Leadership 91

Thought Leadership CRM Direct Mail Marketing Automation Platform 91