Martech

APRIL 21, 2025

Key characteristics of a full-stack marketer Broad skill set: Full-stack marketers are proficient in various marketing disciplines, including digital marketing, content creation, social media management, SEO, email marketing, data analysis and more.

Key Performance Indicator 67

Key Performance Indicator Marketing Automation Platform CRM Marketing 67

Search Engine Land

JULY 15, 2024

Every year, the annual MarTech Replacement Survey asks the marketing community about the martech solutions they replaced in the past 12 months. A growing number of replacements (more than one-third in 2023) are aimed at improving the customer experience.

Marketing Automation Platform 78

Marketing Automation Platform Customer Marketing Marketers 78

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. The Top 21 Shopify Marketing Apps for Ecommerce Stores Here is the full list if you want to jump to a specific tool: Website Visitor ID X-Ray Pixel Klaviyo Omnisend Customers.ai Shopify’s App Store is packed with options.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Adobe Experience Cloud Blog

JULY 23, 2018

There are three types of links that are important to any SEO strategy : internal links, external links, and inbound links. When forming a strategy for SEO links, it’s easy to focus primarily on earning inbound links. Marketers must adhere to the best practices of all three links types to get the most significant return on SEO efforts.

SEO 91

SEO Thought Leadership User-Generated PR 91

Martech

JULY 1, 2022

In the 2021 and 2022 surveys, we see something like one in five respondents saying they installed new marketing automation or CRM tools — a remarkable figure, given the likely complexity of such projects. SEO and email are runners up. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care.

CRM 102

CRM Marketing Automation Platform SEO Digital Marketing 102

Martech

OCTOBER 13, 2023

Even today, with all these tools, many marketers are still not getting the clarity and visibility they need. For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. We can now automate most of our marketing efforts.

Marketing Automation Platform 137

Marketing Automation Platform Marketing Marketers User-Generated 137

Lusha

DECEMBER 9, 2024

Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. SEO: Don’t Get Lost in the Crowd You’ve created amazing content, but now you need to ensure people can find it.

CRM 52

CRM Whitepaper eBook User-Generated 52

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. However, the learning curve can be steep if you're new to marketing automation platforms because Hubspot is packed to the brim with capabilities. Audit your site to identify and fix technical SEO issues.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Backlinko

MARCH 11, 2024

Email (63%), social media management (50%) and paid ads (40%) are the most reported areas for currently using marketing automation – Ascend2 Area Marketing Automation Usage Email marketing 63% Social media management 50% Paid ads 40% Content management 35% Landing pages 29% SMS marketing 28% Campaign tracking 26% Account-based marketing 24% Push (..)

Customer Journey 117

Customer Journey Marketing Automation Platform Marketing Marketers 117

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

The ability to target effectively relies on the quality and accuracy of your company’s data, along with the marketing tools you use, such as your marketing automation platform. If your company is leveraging marketing automation platforms like Marketo, all of this becomes much easier and more efficient.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Mobile marketing—from email and social ad design to SEO to branded apps—allows you to reach users in their most native environment. Marketing Automation Lets You Grow Bigger Than Ever. This allows managers and marketing teams to focus on creating effective strategies and measuring meaningful analytics.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Hubspot Marketing

MARCH 14, 2017

3) Video can improve your website's SEO. When it comes to SEO, video has been a competitive differentiator for a long time, and video SEO could end up making the difference in your prospects choosing one search result over another. The best part is, you don't need any SEO expertise -- it all just works on its own.

Marketing Automation Platform 140

Marketing Automation Platform SEO User-Generated Analytics 140

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

These strategies are easier for smaller startups with shorter contact lists, but a sophisticated engagement platform can help scale engagement marketing for enterprise-level organizations. Inbound Marketing: Scaling Content for the Enterprise. Best practices for enterprise-level, technical SEO include: Mobile optimization.

Inbound Marketing 134

Inbound Marketing Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. There are many ways to drive traffic to your website such as paid search, search engine optimization (SEO), content syndication, sponsored emails, sponsored content, and social media.

Management 134

Management Whitepaper Thought Leadership Marketing Automation Platform 134

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. For SEO, sub-topics could include on-page optimization, backlink building, keyword research, etc. For example: yoursite.com/digital-marketing/seo/on-page-optimization 9.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Orbit Media Studios

FEBRUARY 10, 2025

By Mackenzie Pelletier When marketers and stakeholders approach a web design agency about refreshing their website, they often have a long wishlist of features like accessibility, SEO strategy, multilingual capabilities, fast page speed, personalization, and more. Search Engine Optimization (SEO) SEO is a big one.

SEO 52

SEO Marketing Marketers Copywriting 52

Martech

SEPTEMBER 28, 2023

This learning phase is made more complex by the huge number of marketing-focused, third-party AI tools being released. Many of these help with specific text-based tasks like SEO, website, blog and social media copy creation. I treat ChatGPT like a creative companion that keeps me focused on my target user (YOU, my dear reader!)

User-Generated 129

User-Generated Copywriting eBook Marketing Automation Platform 129

Martech

FEBRUARY 22, 2024

is an AI-powered SEO platform that uses machine learning to deliver customized recommendations and strategies. The company also launched prlinkr.com which creates PR SEO backlinks strategies. It’s Call Reporting offers brands more precise marketing automation capabilities. Seode AI’s Seode.ai

User-Generated 108

User-Generated PR Marketing Automation Platform Social Media Marketing 108

Adobe Experience Cloud Blog

MAY 4, 2011

There are numerous webinar platforms available, covering a range features. Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms. Remember to optimize the SlideShare post, title, and description for SEO.

Management 123

Management Marketing Automation Platform User-Generated Promotion 123

Adobe Experience Cloud Blog

JANUARY 12, 2015

These days, MA systems offer an ever-expanding variety of capabilities like email marketing, social media tracking, prospect nurturing and marketing analytics, just to name a few. Marketing automation can improve your data health; suggest new SEO strategies; and drive traffic, brand loyalty and digital revenue.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Education Health 134

Adobe Experience Cloud Blog

DECEMBER 19, 2012

But it’s critical to remember that inbound marketing is a strategy and not a technology. Many technology solutions can help with inbound marketing, including SEO, blog software, social media monitoring, and content management. These can sit alongside a marketing automation solution.

Inbound Marketing 133

Inbound Marketing CMO Marketing Marketers 133

Buffer Marketing

JUNE 12, 2024

  In this article, we’ll explore some of the best content curation tools available and why every creator and marketer should have them in their toolkit. automates the discovery of quality content from across the web, allowing you to curate, organize, and share it through social media, newsletters, and blogs.

Price 131

Price Marketing Marketers Marketing Automation Platform 131

Martech

JULY 19, 2022

Monday.com joined this group when it launched Monday Marketer earlier this year. “We We noticed that a lot of our users were using Monday.com for marketing purposes such as project planning, strategic planning, SEO, rebranding campaigns and product launches,” said Galit Avior, a product manager for the company.

Management 116

Management CRM Marketing Automation Platform Marketing 116

Search Engine Land

DECEMBER 13, 2023

Beyond suggesting improvements, your success as an enterprise SEO specialist depends on understanding the web team’s tech stack and their performance budget. Eloqua : Enterprise marketing automation platform. Adobe Omniture : A website analytics tracking platform. Understand their performance budget.

Energy 93

Energy SEO Marketing Automation Platform Analytics 93

Marketing Insider Group

MAY 27, 2020

Some types of digital marketing you might want to choose as part of your overall strategy include: SEO (search engine optimization). Content marketing. SEM (search engine marketing) and PPC (pay per click). Email marketing. Social media marketing. Video marketing. Source: [link].

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Neil Patel

DECEMBER 16, 2021

Tighten Up Your SEO. The first thing you need to do is analyze your current SEO situation. I have an SEO Analyzer tool on my website because I understand how important this is. All you have to do is enter your URL to get a deep, page-level SEO analysis. Of course, mine is just one of many SEO tools.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Martech

JUNE 17, 2022

In this example, SEO tools would typically be categorized under the “Awareness” phase, whereas e-commerce platforms would easily fit under the “Purchase” phase. For example, your marketing automation platform would likely be used across multiple stages, including “Awareness,” “Consideration” and “Onboard.”

Customer Journey 129

Customer Journey Analytics Marketing Automation Platform Advertisers 129

Adobe Experience Cloud Blog

OCTOBER 18, 2017

A great evergreen post can drive valuable traffic to your site for years—both through SEO and in your email nurture program. Segment and Set Rules. Content segmentation allows you to personalize and tailor campaigns to specific audiences.

Customer 215

Customer Whitepaper Thought Leadership eBook 215

Adobe Experience Cloud Blog

FEBRUARY 19, 2013

Social Marketing : You’ll be able to manage and track your social campaigns, see how many people are sharing content, manage your social profiles, track your engagement, and see analytics. Analytics : You’ll also have access to web analytics to see your website traffic, your search engine optimization (SEO), and ROI analytics.

Marketing 134

Marketing Marketers Analytics Customer loyalty 134

Martech

JANUARY 26, 2024

For the most part in marketing, there’s starting to be some case studies about efficiency gains from writing teams or impact on SEO, things like that. And then I think they need to learn how to apply what they learn to their specific career path, like social media or SEO or analytics. SEO people are going to use it.

Transform 108

Transform New Technology Marketing Automation Platform SEO 108

Lynton Web

MAY 8, 2025

Search Engine Optimization for Visibility and Growth Effective SEO positions your recreation center prominently in search results, connecting you with community members actively seeking the programs you offer. Marketing Automation Platforms Implementing marketing automation transforms how you connect with prospects and members.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Neil Patel

JANUARY 21, 2021

Contact Contact is more well-known for email marketing, they also have a website builder that’s great for bootstrappers. You don’t need any SEO or developer experience to use it. You can also integrate some of your favorite SEO tools, have access to data analytics, and get help with your company blog. Ubersuggest. Conclusion.

Communications 110

Communications SEO User-Generated Email Marketing 110

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Even with careful SEO optimization , you still need to build awareness of your presence on the web, and social media is often the perfect means to that end. By tracking conversions from social, marketers can determine how many leads, and how much money, social media is generating for them.

Whitepaper 116

Whitepaper Thought Leadership Social Media Marketing eBook 116

Adobe Experience Cloud Blog

MARCH 12, 2018

Keep SEO in mind when drafting content, especially blogs. In order to map out, track, and score leads that come in through your social channels, as well as, revenue that’s driven as a result of your campaigns, you’ll need to invest in a marketing automation platform.

Thought Leadership 134

Thought Leadership User-Generated Marketing Marketers 134

Hubspot Marketing

MARCH 4, 2019

And all-in-one WordPress plugin for marketing. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Image Source.

Content Marketing 111

Content Marketing Analytics Marketing Marketers 111

Adobe Experience Cloud Blog

FEBRUARY 1, 2016

Aside from being free, it includes a variety of plugins that optimize your blog for SEO and promotional purposes. All your freelance writers have to do is log into your website’s WordPress account, copy and paste in their work, and fill in all the correct SEO information through the Yoast SEO plugin.

Management 91

Management Thought Leadership Logistics Finance 91

Martech

MAY 23, 2023

Practice empathetic change management Change management becomes important when implementing new processes, tools or technologies — which, in the case of marketing, can be frequent. To achieve this, consider a few tips: Education and buy-in Practice empathy for those asked to make shifts and make sure they feel heard in their concerns.

Communications 127

Communications Marketing Marketers New Technology 127