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What We Shipped: WorkFlow, Shopify Integration, Stripe Events, HubSpot Integration, New Templates and More

GrowMatik

Growmatik is now available on the HubSpot app marketplace as a marketing automation platform and is ready to be integrated with your HubSpot account. This integration allows you to create automation rules for adding, removing or updating contacts in HubSpot based on specific events. HubSpot Integration.

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3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns

Adobe Experience Cloud Blog

To some, direct mail may seem like a marketing method of the past. However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy. Rethinking Direct Mail. Time-Released Nurturing.

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Why Technology Makes Your Email Marketing MORE Personal, Not Less

Adobe Experience Cloud Blog

While I was checking out their return policy, I noticed a promotion for “free shipping if you purchase over $50”. No free shipping! Perhaps separate marketing functions were in charge of each email type. This piqued my interest, so I shopped around for a bit and put a few things in my virtual shopping cart.

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Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Adobe Experience Cloud Blog

Thankfully, the advent of digital gifts and marketing automation platforms is making this powerful marketing approach available to companies of all sizes. Enter, Marketing Automation. Marketing automation platforms like Marketo make it easy to create gifting campaigns. Marketing: Redux.

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Why we care about marketing automation

Martech

Key benefits of marketing automation How marketing automation works Marketing automation best practices Popular marketing automation vendors Resources for learning more What is marketing automation and why is it important? Need help choosing a marketing automation platform ?

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How 3 Core Shifts in Marketing Automation Can Transform Your Business

Adobe Experience Cloud Blog

In 2012, Amazon filed a patent for a predictive analytics system that would allow them to begin shipping products before a customer even ordered them. But by predicting the probability of someone buying a product based on their behavior on the website and previous history, Amazon could reduce its shipping times and move product faster.

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How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform.