Adobe Experience Cloud Blog

OCTOBER 10, 2016

To some, direct mail may seem like a marketing method of the past. However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy. Rethinking Direct Mail. Time-Released Nurturing.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Shipping 134

Adobe Experience Cloud Blog

JULY 10, 2015

Thankfully, the advent of digital gifts and marketing automation platforms is making this powerful marketing approach available to companies of all sizes. Enter, Marketing Automation. Marketing automation platforms like Marketo make it easy to create gifting campaigns. Marketing: Redux.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Adobe Experience Cloud Blog

MAY 30, 2014

While I was checking out their return policy, I noticed a promotion for “free shipping if you purchase over $50”. No free shipping! Perhaps separate marketing functions were in charge of each email type. How are you using technology to give your marketing a human touch? Email Marketing'

Email Marketing 134

Email Marketing Shoppers Retail Shipping 134

Adobe Experience Cloud Blog

AUGUST 13, 2015

In 2012, Amazon filed a patent for a predictive analytics system that would allow them to begin shipping products before a customer even ordered them. Crazy thought, right?!) There are countless uses for this type of technology, but in the context of marketing automation, it provides the opportunity to eliminate guess work.

Transform 134

Transform Thought Leadership Shipping Analytics 134

Adobe Experience Cloud Blog

JULY 2, 2018

There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform. And one of our favorite forms of marketing automation is the drip campaign.

Branding 134

Branding Thought Leadership Shoppers Shipping 134

Adobe Experience Cloud Blog

JUNE 11, 2014

This is also where marketing automation platforms often come in, helping marketers begin to automate and orchestrate these myriad touch points to drive maximum results and build enduring relationships. Is the future of digital marketing here? The chart below illustrates how complex a customer journey can be.

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Adobe Experience Cloud Blog

MAY 24, 2016

After this introduction, I can steer the ship—but this makes reaching Elaine much easier than coming in cold. If you already have your target persona, such as those built to segment and target audiences within your marketing automation platform, take advantage of all the filters the LinkedIn premium account offers to create targeted lists.

Thought Leadership 103

Thought Leadership CRM Marketing Automation Platform Shipping 103