Adobe Experience Cloud Blog

JULY 2, 2018

There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform. And one of our favorite forms of marketing automation is the drip campaign.

Branding 134

Branding Thought Leadership Shoppers Shipping 134

Martech

DECEMBER 28, 2023

Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). To explore this, we’ll walk through a hands-on test with Zapier, one of the leading workflow platforms.

CRM 109

CRM eCommerce User-Generated Shoppers 109

Martech

JULY 26, 2021

Then, the asset goes into the marketing automation platform, which integrates with the content management system and other tools that drive traffic to that piece of gated content. How are marketers tying all this together?

CMO 104

CMO Whitepaper Shoppers Fashion 104

Hubspot Marketing

JUNE 24, 2024

Justin Premick , former content marketing director at AWeber , an email marketing service, would tell you, “If you’re doing email marketing right, it’s inbound.” To help you better understand what inbound marketing means, let's explore its key aspects: Audience and engagement.

Email Marketing 123

Email Marketing Inbound Marketing Shoppers Marketers 123

Customers.ai

NOVEMBER 18, 2024

Omnisend Shopify Marketing App Omnisend is an all-in-one marketing automation platform tailored for ecommerce businesses. It enables brands to create personalized email and SMS campaigns, automate workflows, and integrate multiple channels to enhance customer engagement. Ratings & Reviews: G2 Rating : 4.7

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Martech

FEBRUARY 16, 2024

For example, an ecommerce company can now analyze every step millions of shoppers take across multiple channels — from browsing categories to social shares and then predict the likelihood and timing of a single individual customer’s propensity to make a purchase.

Customer 118

Customer Transform eCommerce Analytics 118

Martech

AUGUST 7, 2023

As a marketer, you must call on the data and your knowledge of your customers and their products. Consider shopper personalities Knowing what motivates your customers to buy is another key element of a good reactivation program. Do they need to read all the fine print before taking the next step (methodical shoppers)?

Shoppers 98

Shoppers Promotion B2C Marketing Automation Platform 98

Sprout Social

JUNE 28, 2023

Many marketing teams rely on automation strategies to save their employees valuable time, improve workflows and enhance customer experience. Automation also breaks down silos and smooths out collaboration within your team, and beyond.

CRM 132

CRM Marketing Marketers Customer Journey 132

Duct Tape Marketing

JUNE 1, 2017

Research shows that about 33 percent of American shoppers abandoned their orders because of a “too long or complicated checkout process.” With an effective marketing automation platform, you can extend your ability to nurture prospects through multiple channels — email marketing, social media, retargeting, and your website.

Email Marketing 70

Email Marketing Customer Whitepaper Marketing Automation Platform 70

Neil Patel

DECEMBER 6, 2020

You can get Constant Contact up and running very quickly, and it will eliminate much of the legwork associated with email marketing. Automate product recommendations, for example, by sending shoppable emails based on the items a customer has in their cart, the weather, or tendencies of like-minded shoppers.

Email Marketing 145

Email Marketing eCommerce Marketers Marketing 145

Use Insider

NOVEMBER 13, 2024

It delivers personalized search results to every shopper and helps you improve the overall user experience with advanced faceting filters, typo tolerance, product reviews, and more. That way, crucial data is constantly shared between your platforms to ensure you’re always basing your marketing efforts on up-to-date information.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketers 52

Rock Content

APRIL 27, 2020

According to Salesforce , 67% of marketing leaders state that they use a Marketing Automation platform. To answer this question, we show you some activities that your company can improve by implementing automation. Therefore, your Marketing Automation strategy should include after-sales efforts.

CRM 82

CRM Customer Acquisition User-Generated Marketers 82

Use Insider

SEPTEMBER 22, 2023

It] worked extremely well in helping us engage our shoppers on different channels across the customer journey. The global sports retailer engaged shoppers with messages about the products they had already shown interest in via timely price drop notifications and abandoned cart reminders.

Management 52

Management Transform Customer Journey eCommerce 52

Use Insider

DECEMBER 16, 2023

Online shoppers often use a plethora of channels during their lifecycle with your brand — from your website and mobile app to email, SMS, WhatsApp, and more. Predictive marketing. That way, you won’t waste your discounts (and lower your profit margins) on shoppers who would’ve bought a product without a discount. email vs.

eCommerce 52

eCommerce Customer Journey Shoppers User-Generated 52

Use Insider

MAY 13, 2024

Below, we’ll look at three examples of companies using custom automation workflows that span across multiple channels. All three automation examples are powered by Architect — our customer journey builder and marketing automation platform.

Price 52

Price eCommerce Marketers Marketing 52

Use Insider

MAY 18, 2020

What are CDP marketing use cases? So let’s take a hypothetical real-life example to see the value the right CDP can bring to your marketing campaigns. Imagine you’re an online shopper on the hunt for a new messenger bag. Naturally, you’re already on your phone, so you’ll check out multiple sources. The answer is yes.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Use Insider

FEBRUARY 17, 2023

For example, frequent shoppers were shown a selection of products that matched their taste, while customers who bought distinguished items were directed to an exclusive selection of products. This helped Yves Rocher expand their lead database by 6%. Banner Management Campaigns to show different on-site banners to different customer segments.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Use Insider

APRIL 17, 2023

In addition, Deloitte highlights that 80% of customers are more likely to purchase from a company that offers personalized experiences, and 69% of online shoppers say that the quality of relevance of a company’s message influences their perception of the brand.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Use Insider

MARCH 4, 2023

These notifications can also include discounts (for segments with a high discount affinity), a reminder to complete a purchase (for shoppers who already added an item to their carts), and lots of other personalization elements. 2 Bloomreach Bloomreach is an eCommerce personalization , engagement, and marketing automation platform.

Customer 52

Customer Transform Customer Journey User-Generated 52

Use Insider

NOVEMBER 8, 2023

For a deeper look at Architect’s capabilities, check out our guide on the top marketing automation platforms across different categories. Boost the return on investment (ROI) from their digital marketing stack. Insider’s advanced personalization platform was ideal for achieving these goals.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketers 52

Customers.ai

JANUARY 12, 2022

SMS marketing is an owned channel where you have control over your messaging, information and customer data. 60% of shoppers read SMS messages within five minutes. Instead of waiting all day for customers to check their email, SMS marketing gives you an immediate connection with shoppers. Does SMS marketing work?

Shoppers 52

Shoppers Marketers Marketing Promotion 52

Martech

MARCH 19, 2024

” Only 22% of shoppers indicate they are satisfied with the level of personalization they currently receive, per Twilio Segment’s 2023 State of Personalization report (registration required). Being addressed by first name in a mass email — table stakes in email personalization — has existed for over 10 years. We have a long way to go.

Customer 122

Customer Transform Shoppers CMO 122

Martech

JANUARY 7, 2025

Personal Shopper , which recommends products and helps with search. For example, it can connect Agentforce to its ERP system to automate order fulfillment processes. It can also integrate with marketing automation platforms to trigger personalized email campaigns based on customer interactions.

User-Generated 124

User-Generated CRM Shoppers Marketing Automation Platform 124

Use Insider

OCTOBER 25, 2024

Customer data platforms (CDPs) have become a must for many organizations by helping them organize, manage, and make sense of their customer data. But, to actually see value from that data, marketers still need to activate it across channels. These platforms have been around for decades as standalone solutions.

Customer Journey 52

Customer Journey Analytics Marketing Automation Platform User-Generated 52

Customers.ai

NOVEMBER 21, 2024

Omnisend Shopify Marketing App Omnisend is an all-in-one marketing automation platform tailored for ecommerce businesses. It enables brands to create personalized email and SMS campaigns, automate workflows, and integrate multiple channels to enhance customer engagement. Ratings & Reviews: G2 Rating : 4.7

eCommerce 52

eCommerce User-Generated Transform Customer loyalty 52