Remove Marketing Automation Platform Remove Succession Planning Remove Thought Leadership
article thumbnail

Your Comprehensive Marketing Ops Career Guide for 2025

The Marketing Operations Leader

Budget Management: Optimize marketing spend to maximize ROI. Thought Leadership: Publish content, speak at conferences, and lead internal workshops. Succession Planning: Develop a pipeline of future leaders by mentoring senior managers and high-potential team members. Lead conversations about technology investment.

article thumbnail

3 Reasons Why Marketers Need Project Management Tools

Adobe Experience Cloud Blog

Here are three reasons you should consider integrating your marketing tools with project management software. Some, not all, marketing teams need the help of project management tools in order to successfully plan and manage their campaigns. Pulling together these plans can take months (or longer).