Marketing Automation Platform Succession Planning Thought Leadership 
The Marketing Operations Leader
JANUARY 2, 2025
Budget Management: Optimize marketing spend to maximize ROI. Thought Leadership: Publish content, speak at conferences, and lead internal workshops. Succession Planning: Develop a pipeline of future leaders by mentoring senior managers and high-potential team members. Lead conversations about technology investment.
Adobe Experience Cloud Blog
JUNE 12, 2017
Here are three reasons you should consider integrating your marketing tools with project management software. Some, not all, marketing teams need the help of project management tools in order to successfully plan and manage their campaigns. Pulling together these plans can take months (or longer).
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