Marketing Automation Platform Target Market Thought Leadership 
Adobe Experience Cloud Blog
OCTOBER 26, 2016
We can break down our data on a couple of different levels to achieve this: Data to define your customer persona , or who your target audience is (e.g. segment, vertical, target market, company size, geography). Basic marketing platforms can populate an email with a customer’s name, company or birthday.
Adobe Experience Cloud Blog
JANUARY 22, 2020
Misalignment during the marketing to sales hand-off: Marketing does not pass enough leads to sales to create a sufficient number of opportunities that meets their revenue target. Marketing hands off enough leads to sales, but leads are hard to reach because they are not ready to consider a purchase yet and need more nurturing.
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Adobe Experience Cloud Blog
DECEMBER 27, 2013
marketing automation platforms can be a great leveler. By using cutting-edge solutions and processes, small teams can achieve provable revenue results and targeted market reach comparable to larger operations. Focus your system’s strategy on the high-value tasks that you can automate. Modern Marketing'
Adobe Experience Cloud Blog
JANUARY 9, 2017
Pro tip: Avoid spamming by mapping your survey responses to your marketing automation platform, then exclude anyone who has completed the survey from receiving future sends. If only 12 people take your survey, you’d be hard pressed to come up with accurate conclusions that generalize your target market’s habits and behaviors.
Adobe Experience Cloud Blog
NOVEMBER 1, 2016
Misalignment during the marketing to sales hand-off: Marketing does not pass enough leads to sales to create a sufficient number of opportunities to meet their revenue target. Marketing hands off enough leads to sales, but leads are hard to reach because they are not ready to consider a purchase yet and need more nurturing.
Martech
FEBRUARY 28, 2022
But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.
Adobe Experience Cloud Blog
AUGUST 31, 2016
Inherent features of most marketing automation platforms block communications from going to invalid emails, although sometimes massive email blasts can skirt the edges of built-in logic to stop a send, causing the ‘spam police’ to raise a red flag: a blacklist.
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