The Marketing Operations Leader

JANUARY 2, 2025

Set 3-5 year roadmaps for tech stack evolution, automation, and data strategy. Budget Management: Optimize marketing spend to maximize ROI. Thought Leadership: Publish content, speak at conferences, and lead internal workshops. I predict that in 5 years, most marketing tools will no longer rely on databases.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130

Martech

FEBRUARY 10, 2025

Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there. While sales teams primarily use these tools, heres how integrating marketing into their execution unlocks even greater impact.

Thought Leadership 84

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 84

Adobe Experience Cloud Blog

JUNE 29, 2015

Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads. And you’re not alone.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Whitepaper eBook 134

Adobe Experience Cloud Blog

APRIL 6, 2015

A good marketing automation platform combined with mobile insights will help you: Listen: Your marketing automation platform should help you listen to how people engage on one channel and use that knowledge on your other channels. Mobile Marketing b2b Consumer' The Benefits of Mobile Listening.

Thought Leadership 129

Thought Leadership Marketing Automation Platform Marketers Marketing 129

Adobe Experience Cloud Blog

OCTOBER 10, 2016

To some, direct mail may seem like a marketing method of the past. However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy. Rethinking Direct Mail. Time-Released Nurturing.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Shipping 134

Adobe Experience Cloud Blog

MAY 8, 2015

So, to get the most out of your data and have an effective and efficient marketing automation platform and marketing team, beef up your data checklist with these four action items: 1. Also note that some marketing automation platforms charge based upon the amount of contacts in the system.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership CRM CMO 134

Adobe Experience Cloud Blog

APRIL 28, 2015

Successful sales enablement is a symbiotic process that involves both marketing and sales. There needs to be a dialogue so both teams understand proper definitions, program cadence, and how to best leverage the marketing automation platform. Marketing Automation Platform. Sales Platform/CRM.

Marketing Automation Platform 130

Marketing Automation Platform Thought Leadership CRM Education 130

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Adobe Experience Cloud Blog

JUNE 4, 2013

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going. Modern Marketing'

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform CRM 134

Adobe Experience Cloud Blog

MARCH 20, 2015

While a good marketing automation platform can help you create a successful lead nurturing program, we created The Game of Nurture, as a fun way to experience the variety of ways that you, as a marketer, can nurture buyers toward purchase and advocacy. Lead Nurturing b2b'

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketers Marketing 134

Adobe Experience Cloud Blog

AUGUST 27, 2013

For explorers of all levels, this infographic provides an in-depth look at the list of features you can find in your marketing automation platform. Download our Definitive Guide to Marketing Automation. Brought to you by Marketing Automation Software by Marketo. Want to learn more? Infographic'

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Marketers 134

Adobe Experience Cloud Blog

DECEMBER 2, 2016

Thanks to a marketing automation platform that supports ABM , you can practice both, or just focus solely on ABM, at scale. Audience Management for Account-Based Marketing . How many times do you receive last-minute requests to target new trends or hot accounts?

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Here are three practical functions supported by a forward-thinking marketing automation platform that will set the stage for current and future marketing success across channels: 1. Audience Management. Defining reusable audiences is the first step in a connected customer experience. Personalization at Scale.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Communications 134

Adobe Experience Cloud Blog

JULY 2, 2015

With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Marketers 134

Adobe Experience Cloud Blog

JULY 10, 2015

Thankfully, the advent of digital gifts and marketing automation platforms is making this powerful marketing approach available to companies of all sizes. Enter, Marketing Automation. Marketing automation platforms like Marketo make it easy to create gifting campaigns. Marketing: Redux.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Adobe Experience Cloud Blog

MARCH 25, 2020

This can be automated using your marketing automation platform or webinar platform. The post How to Maximize Webinar Attendance and Engagement | 5 Strategies appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Offer a Small ‘Thank You’ Gift to the Attendees.

Thought Leadership 174

Thought Leadership Marketing Automation Platform Promotion Analytics 174

Adobe Experience Cloud Blog

OCTOBER 8, 2020

In these conditions, implementing a marketing automation platform is a no brainer. . A marketing automation platform that includes web personalisation features can help you discover content and choose among all the available assets, which are the most relevant according to each of your audience s. .

Whitepaper 129

Whitepaper Thought Leadership Marketing Automation Platform Marketers 129

Adobe Experience Cloud Blog

MAY 15, 2014

Because of this, your team might be tempted to simply choose a “suite” solution – a marketing solution offered by a large software stack provider – instead of the best solution for marketing’s needs. As you become adept at using your marketing platform, you’ll quickly need less guidance to complete individual tasks.

Thought Leadership 134

Thought Leadership Marketing Automation Platform eBook Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 12, 2014

We hope it helps you make sense of the various categories of marketing solutions, understand the value they provide, and how they can complement your marketing automation platform. Lifecycle Marketing'

eBook 134

eBook Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

MARCH 19, 2015

Marketers who use marketing automation software tend to outperform marketers that don’t. According to the Aberdeen Group, Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. Marketing Automation b2b'

Thought Leadership 134

Thought Leadership Direct Mail Marketing Automation Platform Marketers 134

Adobe Experience Cloud Blog

MAY 15, 2015

Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. 85% of B2B marketers say they don’t feel like they are using their marketing automation platform to its full potential. Clearly, we are all lifelong learners, and Magic is the epitome of consistently striving for excellence. Share the pain?

Transform 134

Transform Thought Leadership Marketing Automation Platform Energy 134

Adobe Experience Cloud Blog

OCTOBER 7, 2015

Decentralized Model: A decentralized model allows companies to roll out a new marketing automation platform across all locations simultaneously, since each location has its own deployment team. Cost and time are two considerations enterprise company executives are most concerned with when selecting a deployment method.

eBook 134

eBook Thought Leadership Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

JUNE 22, 2015

The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. Marketers can then use those profiles to personalize emails or website content.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

DECEMBER 23, 2014

Education, to me, is broader than just being able to “use” the marketing automation platform you selected. Beyond being able to learn how to use your marketing automation platform, there are more subtle concepts that you and your team need to learn. This can be on-demand or onsite.

Marketing Automation Platform 129

Marketing Automation Platform Education Thought Leadership Marketers 129

Adobe Experience Cloud Blog

OCTOBER 26, 2016

Basic marketing platforms can populate an email with a customer’s name, company or birthday. By combining small data, marketing automation, and predictive analytics, you can gain even deeper insights about your prospects and customers, and use these insights to deliver messages that change the game.

Analytics 134

Analytics Thought Leadership Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

DECEMBER 30, 2013

Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. Three days before we were due to launch the new platform, an unexpected issue arose with the forms – a big issue, which needed to be addressed before we could move forward.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

MAY 29, 2014

Author: Frank Passantino Every marketing automation platform uses some type of reporting. But while every platform displays reports in different ways, and every marketer has different needs, there are some major insights that your marketing automation platform MUST be able to provide.

Marketing Automation Platform 132

Marketing Automation Platform Thought Leadership CRM Marketers 132

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Here’s an example of a Website Card we ran on Twitter to promote our new Definitive Guide to Social Media Marketing. alert sales, add the new user to a nurture email stream, and so on).

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Adobe Experience Cloud Blog

APRIL 17, 2015

Companies looking to invest in marketing automation software can choose from a variety of systems—but not all marketing automation platforms are created equal. Comparing different platforms is simpler when an enterprise knows exactly which features to look for. Share your thoughts in the comments below.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

SEPTEMBER 19, 2016

Today’s marketers need to be able to conduct millions of 1:1 dialogues like this daily, at scale, with the speed and precision of a person-to-person conversation. To do this, it’s critical to adopt engagement marketing , leveraging a sophisticated marketing automation platform.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 25, 2016

Doing More Together: Facebook and Marketo Drive Marketing Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Doing More Together: Facebook and Marketo Drive Marketing Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketers Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen. I also strongly recommend syncing leads to your marketing automation platform.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Promotion 134

Adobe Experience Cloud Blog

DECEMBER 9, 2016

This is a critical piece of the puzzle that allows the sales team to focus on the more qualified contacts while your marketing team works on nurturing the rest of the leads. However, I hope these three key benefits help you understand how to drive collaboration and success for your sales team with marketing automation.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketers Marketing 134

Adobe Experience Cloud Blog

APRIL 25, 2014

As we explore in our new ebook, Marketing With a View: How to Use Your Marketing Calendar to Land Your Goals , a calendar should do a lot more than save dates. Here are three signs that your marketing calendar is holding you back. Modern Marketing' You Have More than One Calendar.

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Adobe Experience Cloud Blog

FEBRUARY 25, 2020

Video marketing platforms integrate with your marketing automation platform (MAP) or customer relationship management (CRM) system to show you which leads have watched which videos and for how long. Get the overview with this short explainer video. Scoring Leads Based on Video Consumption.

Marketing Automation Platform 161

Marketing Automation Platform Thought Leadership CRM Video Marketing 161

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM. Marketing automation systems can track performance for different channels, but they can’t always tie all this information together, or link it to sales. Share Your 2020 Resolutions!

Transform 174

Transform CRM B2C CMO 174

Adobe Experience Cloud Blog

SEPTEMBER 15, 2011

Use Thought Leadership as Your Business Launchpad – When we launched Marketo back in January of 2007, we did not yet have a product to sell. But, we started immediately to educate prospects and build our thought leadership around what we eventually would call Revenue Performance Management.

Thought Leadership 133

Thought Leadership Transform Marketing Automation Platform User-Generated 133