Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Within three months, I think, everyone in the marketing department had taken a new position or gone somewhere else. I get that.

Thought Leadership 69

Thought Leadership Email Marketing B2C Marketing Automation Platform 69

Tiecas

MAY 7, 2024

Demand Generation The Power of a Documented Industrial Content Marketing Strategy Industrial Content Marketing for High-Quality Lead Generation Industrial Content Marketing Success Hinges on Quality Content Industrial Content Marketing Builds Brand Awareness, Loyalty, and Thought Leadership Do You Need an Industrial Marketing Agency or a Consultant?

Thought Leadership 52

Thought Leadership Manufacturing Marketing Marketers 52

Calvyn Lee Blog

OCTOBER 14, 2021

Question: Creating and distributing valuable thought leadership content to the right audiences is at the heart of driving brand awareness on LinkedIn. Question: LinkedIn is the ideal platform for your lead generation goals because of its… Select all that apply. You will have to use a different Marketing Automation platform.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

Adobe Experience Cloud Blog

MARCH 25, 2020

This can be automated using your marketing automation platform or webinar platform. The post How to Maximize Webinar Attendance and Engagement | 5 Strategies appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Offer a Small ‘Thank You’ Gift to the Attendees.

Thought Leadership 174

Thought Leadership Marketing Automation Platform Promotion Analytics 174

Adobe Experience Cloud Blog

OCTOBER 10, 2016

To some, direct mail may seem like a marketing method of the past. However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy. Rethinking Direct Mail. Time-Released Nurturing.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Shipping 134

Adobe Experience Cloud Blog

DECEMBER 2, 2016

Thanks to a marketing automation platform that supports ABM , you can practice both, or just focus solely on ABM, at scale. Audience Management for Account-Based Marketing . How many times do you receive last-minute requests to target new trends or hot accounts?

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134

Adobe Experience Cloud Blog

JUNE 29, 2015

Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads. And you’re not alone.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Here are three practical functions supported by a forward-thinking marketing automation platform that will set the stage for current and future marketing success across channels: 1. Audience Management. Defining reusable audiences is the first step in a connected customer experience. Personalization at Scale.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Communications 134

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Use your marketing automation platform to set rules and triggers to ensure you proactively deliver relevant, specific content that matches your customers’ viewing and search behaviors while they are on your website. Offer Solutions and Establish Thought Leadership.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

APRIL 6, 2015

A good marketing automation platform combined with mobile insights will help you: Listen: Your marketing automation platform should help you listen to how people engage on one channel and use that knowledge on your other channels. Mobile Marketing b2b Consumer' The Benefits of Mobile Listening.

Marketing Automation Platform 129

Marketing Automation Platform Thought Leadership Marketing Marketers 129

Adobe Experience Cloud Blog

APRIL 28, 2015

Successful sales enablement is a symbiotic process that involves both marketing and sales. There needs to be a dialogue so both teams understand proper definitions, program cadence, and how to best leverage the marketing automation platform. Marketing Automation Platform. Sales Platform/CRM.

Marketing Automation Platform 130

Marketing Automation Platform Thought Leadership CRM Education 130

Adobe Experience Cloud Blog

FEBRUARY 25, 2020

Video marketing platforms integrate with your marketing automation platform (MAP) or customer relationship management (CRM) system to show you which leads have watched which videos and for how long. Get the overview with this short explainer video. Scoring Leads Based on Video Consumption.

Marketing Automation Platform 161

Marketing Automation Platform Thought Leadership CRM Video Marketing 161

Adobe Experience Cloud Blog

MAY 8, 2015

So, to get the most out of your data and have an effective and efficient marketing automation platform and marketing team, beef up your data checklist with these four action items: 1. Also note that some marketing automation platforms charge based upon the amount of contacts in the system.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership CRM CMO 134

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Adobe Experience Cloud Blog

JUNE 21, 2016

Before we get started, let’s take a look as some assumptions I’ve made about your marketing and sales technology: Your sales team is using a customer relationship management (CRM) system and your marketing team is using a complete marketing automation platform. You just created a lead from social.

Marketing Automation Platform 101

Marketing Automation Platform Thought Leadership CRM Marketing 101

Adobe Experience Cloud Blog

DECEMBER 26, 2016

Author: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. Campaigns Should Always Add Value.

Health 113

Health Marketing Strategy Marketing Automation Platform Thought Leadership 113

Adobe Experience Cloud Blog

MARCH 20, 2015

While a good marketing automation platform can help you create a successful lead nurturing program, we created The Game of Nurture, as a fun way to experience the variety of ways that you, as a marketer, can nurture buyers toward purchase and advocacy. Lead Nurturing b2b'

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Duct Tape Marketing

MAY 17, 2017

How to Become a Thought Leader written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Elizabeth Marshall. Thought leadership – now there’s a term that’s been abused of late. My guest for this week’s episode of the Duct Tape Marketing Podcast is Elizabeth Marshall.

Thought Leadership 61

Thought Leadership Marketing Automation Platform CRM Customer 61

Adobe Experience Cloud Blog

DECEMBER 18, 2008

Good relevant content helps your SEO and highlights your thought leadership. In this new era of marketing automation and analytics, Marketers have the ability to create more sophisticated, measurable programs that integrate with many vehicles or mediums. Email marketing is a staple for us.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM. Marketing automation systems can track performance for different channels, but they can’t always tie all this information together, or link it to sales. Share Your 2020 Resolutions!

Transform 174

Transform CRM B2C CMO 174

Adobe Experience Cloud Blog

OCTOBER 26, 2016

Basic marketing platforms can populate an email with a customer’s name, company or birthday. By combining small data, marketing automation, and predictive analytics, you can gain even deeper insights about your prospects and customers, and use these insights to deliver messages that change the game.

Analytics 134

Analytics Thought Leadership Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

JULY 2, 2015

With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Here’s an example of a Website Card we ran on Twitter to promote our new Definitive Guide to Social Media Marketing. alert sales, add the new user to a nurture email stream, and so on).

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Adobe Experience Cloud Blog

JULY 10, 2015

Thankfully, the advent of digital gifts and marketing automation platforms is making this powerful marketing approach available to companies of all sizes. Enter, Marketing Automation. Marketing automation platforms like Marketo make it easy to create gifting campaigns. Marketing: Redux.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

Overwhelmingly, most of this engagement can be achieved with a marketing automation platform. In this blog, I’ll cover five marketing automation features that drive engagement. Email Marketing: Nurturing Your Audience with Timely and Personalized Messaging.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 2, 2020

The historical and predictive customer insights from the marketing automation platform ensure that your teams are spending their time on engagement campaigns and produce worthwhile end-results. The initiatives have to be tested, measured, and validated as successful before full implementation.”.

Transform 152

Transform Energy Thought Leadership Marketing Automation Platform 152

Adobe Experience Cloud Blog

JULY 8, 2016

But without the aid of an integrated multi-channel marketing automation platform , the technology and resources needed to execute such a strategy lived in disparate locations and represented a growing expense that many companies cannot afford. The Implications for the Future. All of this leads to increased results and revenue.

Place 91

Place Marketing Automation Platform Thought Leadership Marketing 91

Adobe Experience Cloud Blog

DECEMBER 9, 2016

This is a critical piece of the puzzle that allows the sales team to focus on the more qualified contacts while your marketing team works on nurturing the rest of the leads. However, I hope these three key benefits help you understand how to drive collaboration and success for your sales team with marketing automation.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 25, 2016

Doing More Together: Facebook and Marketo Drive Marketing Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Doing More Together: Facebook and Marketo Drive Marketing Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 24, 2020

Here are three ways you and the marketing operations team can leverage Marketo Engage to increase efficiencies, resulting in more time to strategize and soar to the next level. Marketo is a robust Marketing Automation Platform. Think Scalability and Growth. One of the key features is Standard Program Templates and Tokens.

Thought Leadership 141

Thought Leadership Marketing Automation Platform CRM Management 141

Adobe Experience Cloud Blog

SEPTEMBER 19, 2016

Today’s marketers need to be able to conduct millions of 1:1 dialogues like this daily, at scale, with the speed and precision of a person-to-person conversation. To do this, it’s critical to adopt engagement marketing , leveraging a sophisticated marketing automation platform.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 7, 2015

Decentralized Model: A decentralized model allows companies to roll out a new marketing automation platform across all locations simultaneously, since each location has its own deployment team. Cost and time are two considerations enterprise company executives are most concerned with when selecting a deployment method.

eBook 134

eBook Thought Leadership Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

APRIL 18, 2018

While some marketers might shudder at the thought of losing past data (and the efforts they’ll have to make to compile new, probably less complete data), the GDPR really allows marketers to do what they’ve always wanted to do: compel and engage their audience. Data Protection Officer. Legitimate Interest.

Law 134

Law Marketing Automation Platform Thought Leadership Health 134

Adobe Experience Cloud Blog

AUGUST 29, 2018

Marketing automation certifications are among the premier skill qualifications in the MarTech industry. This certification showcases marketers who demonstrate in-depth knowledge and skills with a marketing automation platform. It also gives some insight into the kind of marketing professional you are.

Marketing Automation Platform 99

Marketing Automation Platform Thought Leadership Marketing Marketers 99

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

B2C 122

B2C Whitepaper CRM Marketing Automation Platform 122

CXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

MAY 15, 2015

Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. 85% of B2B marketers say they don’t feel like they are using their marketing automation platform to its full potential. Clearly, we are all lifelong learners, and Magic is the epitome of consistently striving for excellence. Share the pain?

Transform 134

Transform Thought Leadership Marketing Automation Platform Energy 134