Marketing Automation Platform Thought Leadership Traditional Marketing 
Adobe Experience Cloud Blog
SEPTEMBER 27, 2016
Traditional Marketing vs. the Future. Traditional marketers have largely considered campaign execution to be a series of micro-campaigns rather than a cohesively connected and self-directed buyer journey. Finally, to cement large purchases, it may be necessary to follow up through your sales or customer care teams.
Adobe Experience Cloud Blog
JUNE 22, 2015
The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. Marketers can then use those profiles to personalize emails or website content.
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Adobe Experience Cloud Blog
SEPTEMBER 14, 2015
As a consumer marketer, you can align your sales and marketing process in such a way that cross-channel visits are tracked, messaging is automated, and persona-based and timely alerts are sent to sales for follow-up. The best way to do this is by using a marketing automation platform.
Adobe Experience Cloud Blog
SEPTEMBER 17, 2014
In our new ebook, Asking the Right Questions: How to Evaluate Marketing Automation , we explore the range of segmentation capabilities available to marketers today. Traditionally, marketers have used marketing automation to segment their databases using demographic and firmographic criteria. Company size.
Adobe Experience Cloud Blog
NOVEMBER 10, 2016
In a sense, this represents traditional marketing in which marketers have bombarded their entire audience with one campaign, then another, in sequence. In the past, it was hard for marketers to identify individuals in the journey, let alone react to where they are in the journey.
Adobe Experience Cloud Blog
FEBRUARY 7, 2018
Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Digital Marketing Costs Less.
Adobe Experience Cloud Blog
JULY 20, 2016
Author: Graham Gallivan As a marketer, it’s important to have all the tools and resources you need to build, measure, and optimize your campaigns. But just as important, it can be a tall order for IT to keep your marketing team equipped with all of the tools you need to be successful.
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