Adobe Experience Cloud Blog

JULY 10, 2015

Here are three powerful reasons why gifting will increase engagement and transform your campaigns: 1. I get at least a dozen interesting offers from the marketing community and vendors. Enter, Marketing Automation. Marketing automation platforms like Marketo make it easy to create gifting campaigns.

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Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Adobe Experience Cloud Blog

APRIL 17, 2015

Companies looking to invest in marketing automation software can choose from a variety of systems—but not all marketing automation platforms are created equal. Comparing different platforms is simpler when an enterprise knows exactly which features to look for. Share your thoughts in the comments below.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

SEPTEMBER 15, 2011

He thought big from the very beginning, building a corporation that literally would transform the global supply chain. Use Thought Leadership as Your Business Launchpad – When we launched Marketo back in January of 2007, we did not yet have a product to sell.

Thought Leadership 133

Thought Leadership Transform Marketing Automation Platform User-Generated 133

Adobe Experience Cloud Blog

JUNE 2, 2020

The historical and predictive customer insights from the marketing automation platform ensure that your teams are spending their time on engagement campaigns and produce worthwhile end-results. The initiatives have to be tested, measured, and validated as successful before full implementation.”.

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Transform Energy Thought Leadership Marketing Automation Platform 152

Adobe Experience Cloud Blog

JULY 15, 2015

Once the above hard work is put in, the easier part is building the assembly line itself in your marketing automation platform of choice. Why Lead Lifecycles Should Be Modeled after Assembly Lines was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Party Time, Excellent!

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Thought Leadership Manufacturing Transform Fashion 134

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Marketing is becoming increasingly complex as buyers across countries and regions consume information across different, seemingly disconnected channels. Jennifer Stearns, an executive in Accenture Digital’s practice group, will share how brands are addressing and transforming their marketing across the global landscape.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

APRIL 20, 2017

Most of the time, marketers can only collect a few fields of lead information (anything more increases the bounce rate). An interactive asset can transform this experience and gather lead data in a less obtrusive way by following these practices: Ask questions that tie into your theme.

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Whitepaper Thought Leadership Transform eBook 134

Adobe Experience Cloud Blog

AUGUST 17, 2016

Just like having the running shoes makes an Olympic runner more effective, the right solution can enable sales and marketing to work together seamlessly and perform better. If you’re a marketer using Microsoft Dynamics CRM, that tool is often a complete marketing automation platform.

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CRM Customer Marketing Automation Platform Thought Leadership 91

Adobe Experience Cloud Blog

AUGUST 2, 2016

But one of my favorites was actually a syndicated oldie-but-goodie that my parents grew up with called Underdog, where a “humble, lovable shoeshine boy” (who was a dog, but still) transforms into a caped crusader and somehow always foils the bad guy. Passionate customers are the best kind of marketing. Repeat customers spend more.

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eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

AUGUST 25, 2017

However, email marketing apps aren’t made to hold excessive amounts of customer data, they’re made to design and send emails. For example, moving purchase data from your eCommerce app into your marketing automation platform to understand past purchases. Tell me about how you handle your data in the comments!

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Digital Marketing Transform CRM Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 6, 2018

Some standard goals for digital marketing programs include growing website traffic, generating leads, increasing conversions, engaging audiences, and building brand recognition, credibility, and authority. Transform goals into KPI’s. Share your thoughts in the comments below! Example Goal: Generate more leads.

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Content Marketing Transform Social Media Marketing Analytics 134

Adobe Experience Cloud Blog

JUNE 2, 2016

Actionable Tip: While removing all templates in the next 12 months seems a bit extreme, the actionable lesson here is that marketers must use data to create targeted programs. Some marketing automation platforms, like Marketo, have already jumped on board and are incorporating these capabilities.

Thought Leadership 91

Thought Leadership Transform Marketing Automation Platform Marketing 91

Adobe Experience Cloud Blog

APRIL 27, 2016

Here are 10 ways you can use to transform your content into an interactive experience: 1. You can easily transform an important statement into a true or false quiz. These tips can help you take static content and transform it into a powerhouse of high engagement and conversion. Make a Quiz About a Statistic. And a lengthy chart?

Transform 92

Transform Thought Leadership Whitepaper Marketing Automation Platform 92

Martech

APRIL 15, 2022

Content marketing strategies have consistently been one of the most reliable tools at a B2B marketer’s disposal. If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. Click here to download!

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B2C Marketing Automation Platform Gen Z Whitepaper 122

Adobe Experience Cloud Blog

DECEMBER 18, 2018

Along with digital transformation, how we conceptualize and execute surveys changed. All types of visitors can be surveyed—new, returning, or known names in your marketing automation platform— as well as those coming from a specific source. Simply put, it is quick to create and short to answer.

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Customer Journey Transform Thought Leadership Price 134

Adobe Experience Cloud Blog

JANUARY 3, 2017

Check out her blog to learn how you can transform your content into these interactive formats. Marketing automation empowers marketers to connect with their potential and existing customers on a 1-to-1 basis—at scale. But even with the right tools, marketers still need to have a sound strategy in place.

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Thought Leadership Transform Digital Marketing Education 106

Adobe Experience Cloud Blog

APRIL 29, 2016

Author: Joe Paone It’s no secret that the financial services industry has been going through a transformation in recent years. With marketing automation, you can set up rules that score prospects and customers based on demographics (investible assets, investment time horizon, etc.)

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Whitepaper Thought Leadership CRM Retail 91

Lusha

JULY 17, 2024

ABM isn’t just about marketing; it’s about transforming your entire customer acquisition and relationship-building process. Marketing gains valuable insights from sales interactions, while sales benefits from targeted content and campaigns that resonate with prospects.

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Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Tiecas

JUNE 17, 2024

Shared Tools and Resources: To facilitate collaboration, invest in tools like CRM systems, marketing automation platforms, and project management software. By implementing these strategies, manufacturers can create a culture of collaboration and alignment between sales and marketing, which is essential for ABM’s success.

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Manufacturing Content Marketing Whitepaper Marketing 52

Lusha

JULY 21, 2024

Paid Advertising: Invest in targeted ads on platforms like Google Ads and LinkedIn Ads to reach specific audiences based on demographics, interests, and job titles. Public Relations (PR): Secure media coverage and thought leadership opportunities to increase brand visibility and establish credibility.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Adobe Experience Cloud Blog

OCTOBER 2, 2017

The sheer quantity of data most modern business deal with is simply too enormous for marketers to understand without an army of data scientists. It needs to be pieced together and transformed into actionable intelligence to be of any practical use. Automation is the Future. I’d like to hear your thoughts in the comments.

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Transform Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

That being said, over the past few years I’ve started to really observe the marketing industry shift from just “doing” email marketing to actually running coordinated, cross-channel, TRULY integrated, automated marketing programs. Email marketing is evolving and I’d like to be part of that transformation.

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Transform Email Marketing Thought Leadership B2C 134