Adobe Experience Cloud Blog

JUNE 29, 2015

Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads. And you’re not alone.

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Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Lusha

JULY 11, 2024

Lead generation tactics often involve gated content, such as white papers or webinars, that require users to provide their email addresses or other contact details in exchange for access. This could include: Blog posts: Share industry insights, thought leadership pieces, or how-to guides.

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Whitepaper eBook User-Generated Education 52

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. Those potential investors may prefer more detailed communications in the form of a whitepaper. On the other hand, you may have identified some investors that are more hands on or sophisticated.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 20, 2017

It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. Usually, marketers promote their assets across social media or in emails or blog posts that lead to a landing page. Some lead forms are neither enticing nor effective.

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Whitepaper Thought Leadership Transform eBook 134

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

For lead sources with lower-than-average conversion rates, such as whitepaper downloads, we require a higher qualification bar before passing the lead to sales. Marketing can alleviate this problem to an extent. As a next step, marketing can create optimized content experiences for leads by linking one piece of content to another (i.e.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Adobe Experience Cloud Blog

AUGUST 7, 2015

Instead, the data should flow seamlessly into your marketing automation platform. And there’s a bonus—it helps you get more out of your marketing automation investment. An interactive whitepaper derived from your current planned paper. This makes all of the data immediately actionable.

Thought Leadership 134

Thought Leadership Whitepaper Marketing Automation Platform User-Generated 134

Lusha

JULY 17, 2024

Marketing gains valuable insights from sales interactions, while sales benefits from targeted content and campaigns that resonate with prospects. As you share valuable thought leadership content and demonstrate your expertise, you attract more high-value accounts, further solidifying your position in the market.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Adobe Experience Cloud Blog

MAY 3, 2016

For instance, if your goal is to acquire more leads, you will probably want to share whitepapers or other gated content that people will need to fill out a form for so you can collect lead information. But if your goal is brand awareness, you might want to share ungated content such as an infographic or a fun video.

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Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Tiecas

JUNE 17, 2024

Shared Tools and Resources: To facilitate collaboration, invest in tools like CRM systems, marketing automation platforms, and project management software. By implementing these strategies, manufacturers can create a culture of collaboration and alignment between sales and marketing, which is essential for ABM’s success.

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Manufacturing Content Marketing Whitepaper Marketing 52

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Do they prefer videos, whitepapers, blog posts, or infographics? A social relationship platform (SRP) such as Hootsuite , Synthesio , or Sprinklr allows you to aggregate relevant conversations your prospects are having across multiple social media platforms, so you can easily access important information for your ABM plan.

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Thought Leadership Social Media Marketing Whitepaper Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Your in-depth material, whether it’s ebooks, white papers, or informative research reports, is what will get your followers to invest more in your brand and think of you as an industry leader. By tracking conversions from social, marketers can determine how many leads, and how much money, social media is generating for them.

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Whitepaper Thought Leadership Social Media Marketing Marketing Automation Platform 116

Lusha

JULY 17, 2024

Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions. Thought Leadership Panels: Gather experts to discuss relevant topics and share their knowledge. Thought Leadership: PR can position you as an industry expert, attracting leads who value your insights and opinions.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

This changes the conversation from “I noticed you downloaded XYZ whitepaper” to “I noticed your interest in content creation, and so I am curious about your engagement strategy. How are you leveraging data to help your team create marketing assets that will most greatly affect the bottom line?” See the difference?

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Thought Leadership Outbound Marketing Whitepaper Inbound Marketing 134

Adobe Experience Cloud Blog

APRIL 29, 2016

Those potential investors may prefer more detailed communications in the form of a whitepaper and more frequent updates. With marketing automation, you can set up rules that score prospects and customers based on demographics (investible assets, investment time horizon, etc.)

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Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Adobe Experience Cloud Blog

JANUARY 23, 2017

Using a marketing automation platform, you can then track their page views. downloading your whitepaper) before engaging with them. Known 1st Party Behavioral: People visiting your website who have also filled out a form online. Because they provided their contact information, they are considered “known.”

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Thought Leadership Whitepaper CMO Marketing Automation Platform 122

Adobe Experience Cloud Blog

JANUARY 20, 2014

Marketing automation tools can tell you which email recipients clicked on a link, visited your site, and downloaded your whitepaper, webinar, or free trial. Here’s why tracking phone calls is so important in email marketing. Email Marketing' The High Value of Inbound Phone Calls.

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Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Adobe Experience Cloud Blog

APRIL 27, 2016

For the marketer, this quiz provides useful data on whether the audience is really interested in the topic at hand depending on how they interact with it, which is great behavioral data to feed into your marketing automation platform. Let Your Audience Rate Your Content.

Transform 92

Transform Thought Leadership Whitepaper Marketing Automation Platform 92

Adobe Experience Cloud Blog

AUGUST 30, 2018

For this, the marketing team needs to work closely with the sales team to make the campaign successful. Your marketing automation platform can help you in creating and executing your personalized email campaigns. Track their behavior on your website and send automated emails based on their actions.

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Whitepaper Thought Leadership Marketing Automation Platform Email Marketing 94

Base.ai

DECEMBER 29, 2020

You’ll always have a current list of potential advocates at your fingertips to ensure you’re bringing new names into your advocacy program. MARKETING Identify opportunities to insert the customer voice into current lead gen activities such as hosted webinars, whitepapers, website, external field/virtual events, nurture campaigns etc.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

Martech

APRIL 15, 2022

If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. New features are making marketing automation platforms more powerful than ever. Click here to download!

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B2C Marketing Automation Platform Gen Z Whitepaper 123

Duct Tape Marketing

MARCH 14, 2017

John: This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Unlike traditional email service providers or marketing automation platforms, Klaviyo offers powerful functionality without long implementation or execution cycles. Klaviyo is truly a game changer.

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Communications eCommerce Management Whitepaper 37

Adobe Experience Cloud Blog

OCTOBER 13, 2015

Their findings were summarized in a whitepaper titled “ Breaking through the Noise ,” available on the Canada Post website. Next time, we’ll explore how using the rich behavioral data captured in your marketing automation platform can drive an even better, more personalized and engaging “tactile marketing” experience for your audience.

Direct Mail 134

Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Lusha

JUNE 11, 2024

Blogs: Regularly updated blog posts can attract readers, establish thought leadership , and improve SEO. Ebooks and whitepapers: In-depth guides and reports offer valuable insights in exchange for contact information and lead generation. Lusha’s platform can be a valuable addition to your marketing toolkit.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52