Martech

MARCH 27, 2025

Other than defining the content category and/or media type and simple tracking metadata, unstructured data doesnt have a standardized format we can easily confine to drop downs in CRMs and marketing automation platforms (MAPs). The findings were featured in a whitepaper published in 2023.

CRM 86

CRM Transform Whitepaper User-Generated 86

Adobe Experience Cloud Blog

JANUARY 22, 2020

For lead sources with lower-than-average conversion rates, such as whitepaper downloads, a higher qualification bar is required before passing the lead to sales. Marketing can alleviate this problem to an extent. Marketo marketing automation platform makes lead follow up easy.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Adobe Experience Cloud Blog

OCTOBER 8, 2020

In these conditions, implementing a marketing automation platform is a no brainer. . A marketing automation platform that includes web personalisation features can help you discover content and choose among all the available assets, which are the most relevant according to each of your audience s. .

Whitepaper 129

Whitepaper Thought Leadership Marketing Automation Platform Marketing 129

Adobe Experience Cloud Blog

JUNE 29, 2015

Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads. And you’re not alone.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Whitepaper eBook 134

Search Engine Land

AUGUST 16, 2024

Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change? Join us for Stuck on Autopilot?

Marketing Automation Platform 88

Marketing Automation Platform Marketing Marketers Whitepaper 88

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. Those potential investors may prefer more detailed communications in the form of a whitepaper. On the other hand, you may have identified some investors that are more hands on or sophisticated.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. Segment and Set Rules.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

For lead sources with lower-than-average conversion rates, such as whitepaper downloads, we require a higher qualification bar before passing the lead to sales. Marketing can alleviate this problem to an extent. As a next step, marketing can create optimized content experiences for leads by linking one piece of content to another (i.e.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

JANUARY 20, 2014

Marketing automation tools can tell you which email recipients clicked on a link, visited your site, and downloaded your whitepaper, webinar, or free trial. Here’s why tracking phone calls is so important in email marketing. So if you don’t track and analyze calls from specific emails, what’s the big deal?

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

B2C 125

B2C Whitepaper CRM Marketing Automation Platform 125

Adobe Experience Cloud Blog

APRIL 20, 2017

It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. Usually, marketers promote their assets across social media or in emails or blog posts that lead to a landing page. Some lead forms are neither enticing nor effective.

Whitepaper 134

Whitepaper Thought Leadership Transform eBook 134

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Marketing is increasingly becoming a technical profession that includes proficiency with marketing automation platforms. This represents a huge shift in the job description of a marketer, which previously required little to no technical abilities. But a marketing automation platform is different.

Marketing Automation Platform 128

Marketing Automation Platform Non-Profit Key Performance Indicator Transform 128

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts.

Whitepaper 110

Whitepaper Marketing Automation Platform eCommerce User-Generated 110

Adobe Experience Cloud Blog

OCTOBER 13, 2015

Their findings were summarized in a whitepaper titled “ Breaking through the Noise ,” available on the Canada Post website. Next time, we’ll explore how using the rich behavioral data captured in your marketing automation platform can drive an even better, more personalized and engaging “tactile marketing” experience for your audience.

Direct Mail 134

Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Lusha

DECEMBER 9, 2024

This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience. Marketing Automation Platforms: These platforms take the grunt work out of repetitive marketing tasks, like sending out email campaigns and nurturing leads.

CRM 52

CRM Whitepaper eBook User-Generated 52

Adobe Experience Cloud Blog

NOVEMBER 1, 2012

With marketing automation, you can make sure that sales are only following up with leads who are ready to buy. Additionally marketing automation platforms can score your leads based on how they engage with campaigns or content. You want to know which of your marketing campaigns are the most effective.

Email Marketing 132

Email Marketing Whitepaper Marketing Marketers 132

Marketing Insider Group

JUNE 15, 2015

To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. By doing this, you’re marketing to prospects that are the easiest to access and the most likely to convert.

Telemarketing 107

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 107

Adobe Experience Cloud Blog

AUGUST 7, 2015

Instead, the data should flow seamlessly into your marketing automation platform. And there’s a bonus—it helps you get more out of your marketing automation investment. An interactive whitepaper derived from your current planned paper. This makes all of the data immediately actionable.

Thought Leadership 134

Thought Leadership Whitepaper Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

This changes the conversation from “I noticed you downloaded XYZ whitepaper” to “I noticed your interest in content creation, and so I am curious about your engagement strategy. How are you leveraging data to help your team create marketing assets that will most greatly affect the bottom line?” See the difference?

Thought Leadership 134

Thought Leadership Outbound Marketing Whitepaper Inbound Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Your in-depth material, whether it’s ebooks, white papers, or informative research reports, is what will get your followers to invest more in your brand and think of you as an industry leader. By tracking conversions from social, marketers can determine how many leads, and how much money, social media is generating for them.

Whitepaper 116

Whitepaper Thought Leadership Social Media Marketing Marketing Automation Platform 116

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Martech

APRIL 22, 2024

Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process. Set up automated email workflows that deliver timely and personalized content to nurture leads through the sales funnel.

Whitepaper 110

Whitepaper User-Generated Marketing Automation Platform Email Marketing 110

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Do they prefer videos, whitepapers, blog posts, or infographics? A social relationship platform (SRP) such as Hootsuite , Synthesio , or Sprinklr allows you to aggregate relevant conversations your prospects are having across multiple social media platforms, so you can easily access important information for your ABM plan.

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketing 134

Adobe Experience Cloud Blog

MAY 3, 2016

For instance, if your goal is to acquire more leads, you will probably want to share whitepapers or other gated content that people will need to fill out a form for so you can collect lead information. But if your goal is brand awareness, you might want to share ungated content such as an infographic or a fun video.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Adobe Experience Cloud Blog

APRIL 29, 2016

Those potential investors may prefer more detailed communications in the form of a whitepaper and more frequent updates. With marketing automation, you can set up rules that score prospects and customers based on demographics (investible assets, investment time horizon, etc.)

Whitepaper 91

Whitepaper Thought Leadership CRM Retail 91

Martech

JULY 26, 2021

But most marketing initiatives require we employ multiple tools to achieve our objectives. Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it all together.

CMO 103

CMO Whitepaper Shoppers Fashion 103

Adobe Experience Cloud Blog

JANUARY 23, 2017

Using a marketing automation platform, you can then track their page views. downloading your whitepaper) before engaging with them. Known 1st Party Behavioral: People visiting your website who have also filled out a form online. Because they provided their contact information, they are considered “known.”

Thought Leadership 122

Thought Leadership Whitepaper CMO Marketing Automation Platform 122

Lynton Web

NOVEMBER 26, 2024

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Conduct Tech Stack Analysis for Integrated Data Your marketing technology ecosystem forms the backbone of your measurement capabilities.

Transform 52

Transform Customer Acquisition CRM Marketing 52

Duct Tape Marketing

JUNE 1, 2017

Develop content, including blogs, white papers, webinars and videos, to answer the questions that prospects may have along the way before they buy. With an effective marketing automation platform, you can extend your ability to nurture prospects through multiple channels — email marketing, social media, retargeting, and your website.

Email Marketing 70

Email Marketing Customer Whitepaper Marketing Automation Platform 70

Martech

OCTOBER 19, 2021

Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners. Today, enterprises are using DAMs in a variety of ways. Easier compliance with changing brand standards and licensing terms.

Management 106

Management Transform Whitepaper Retail 106

Calvyn Lee Blog

OCTOBER 14, 2021

Question: When working with LinkedIn marketing partners, if you don’t see your CRM or marketing automation platform listed: You can download a CSV file and manually upload it to your database. You will have to use a different Marketing Automation platform. Don’t include any text. What should he do?

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

Duct Tape Marketing

JANUARY 1, 2019

You should start by creating a handful of emails that contain different offers so that prospects can come to know and like your business—an invitation to access a white paper on your area of expertise, an opportunity to join a monthly webinar that you hold, or an offer to book an introductory call with a member of your sales team.

Customer Journey 78

Customer Journey Customer Whitepaper Marketing 78

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Step into those shoes again and ask, “How close am I to purchasing?”.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

APRIL 27, 2016

For the marketer, this quiz provides useful data on whether the audience is really interested in the topic at hand depending on how they interact with it, which is great behavioral data to feed into your marketing automation platform. Let Your Audience Rate Your Content.

Transform 92

Transform Thought Leadership Whitepaper Marketing Automation Platform 92

Rock Content

SEPTEMBER 7, 2016

Your offer is the most important aspect of your holiday marketing campaign. There are so many types of content that you can choose from to bring your campaign to life: gated videos, webinars, podcasts, ebooks, whitepapers, templates, courses, apps — the list goes on and on. Step 3: Build Your Landing Page.

Whitepaper 65

Whitepaper Promotion Marketing Marketers 65

Adobe Experience Cloud Blog

AUGUST 30, 2018

For this, the marketing team needs to work closely with the sales team to make the campaign successful. Your marketing automation platform can help you in creating and executing your personalized email campaigns. Track their behavior on your website and send automated emails based on their actions.

Whitepaper 94

Whitepaper Thought Leadership Marketing Automation Platform Email Marketing 94

Lusha

JULY 11, 2024

Lead generation tactics often involve gated content, such as white papers or webinars, that require users to provide their email addresses or other contact details in exchange for access. Ebooks and whitepapers: Offer in-depth resources on relevant topics. Infographics: Present complex data in a visually appealing way.

Whitepaper 52

Whitepaper eBook User-Generated Education 52