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5 Marketing Ethics to Follow on Social Media

Neil Patel

How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters a lot. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads. 5 Marketing Ethics to Follow for Paid Campaigns.

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Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples)

CopyBlogger

During any discussion about marketing ethics, I’m always reminded of a comment a former coworker made decades ago: “I’d never. The post Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples) appeared first on Copyblogger. Continue Reading.

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Guardrails and governance: How to protect your brand while using AI

Martech

Consider developing an AI Council to oversee AI marketing practices. This cross-functional group of key stakeholders will ideally include representatives from legal, data teams, marketing, ethics and technology.

Branding 133
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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Marketing teams’ focus shifts toward managing automation streams, streamlining processes and running tests to deliver faster results and improved outcomes. Coordination with data teams, quality teams and marketing ethics/policy teams has become the norm. When marketers approve that strategy, AI executes it.

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10 top marketing podcasts for 2024

Martech

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

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What is Geofencing Marketing?

Neil Patel

Geofencing Marketing Ethical Considerations. When it comes to location-based ads, the primary ethical consideration is privacy. Walk-In Rate: Percentage of people on a street who end up going to your store. You can change your ads based on your results.

Marketers 140
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Is Your Website AI-Friendly? The 8-Point Checklist for Keeping AI Visitors Happy

Orbit Media Studios

If making AI training listicles violates your personal standards for marketing ethics, we can help you rationalize it. Were talking about Generative Engine Optimization (GEO) , which is about training the AI to mention your brand. There are many factors. They help your visitors make a good decision.