article thumbnail

10 top marketing podcasts for 2024

Martech

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

article thumbnail

What is Geofencing Marketing?

Neil Patel

How to Integrate Geofencing in Your Marketing Strategy. Geofencing Marketing Ethical Considerations. When it comes to location-based ads, the primary ethical consideration is privacy. These ads provide the opportunity to remind customers you exist and let them know you’re right there, ready to serve them.

Marketers 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The race to embrace AI might overwhelm ethical considerations

Businesses Grow

All you have to do is click here: LISTEN NOW TO EPISODE 269 Community members featured in this show: Chad Parizman Mary Kathryn Johnson Brian Piper Howard Fields Scott Scowcroft PepperBrooks Resources mentioned in this show: Reid Hoffman’s free book on AI The Stupidity of AI Belonging to the Brand: Why Community is the Last Great Marketing Strategy (..)

Education 129
article thumbnail

How to choose the right content marketing agency

Search Engine Land

Content marketing strategy is notoriously complex for the uninitiated. 43% of businesses don’t have a documented content strategy – and they perform less well than brands that do have one. What is a content marketing agency? Solid values for ethical content marketing. What have they emphasized?

article thumbnail

Top Trends in the Future of Email Marketing AI for 2025

Vertical Response

Predictive Analytics Predictive analytics allows marketers to anticipate customer behavior and tailor communications accordingly. By analyzing extensive datasets, AI can identify patterns in user behavior, such as purchase frequency and product preferences, to enhance marketing strategies. Are you interested in finding out more?

article thumbnail

19 Social Media Best Practices Every Brand Should Follow in 2024

SocialPilot

Social media is an ever-evolving world, and so should your brand’s social media marketing strategy. To support you in making a strong strategy, here’s a blog about the refined and evolved social media best practices. At once, it is about following trends, and at another, it is about setting new trends.

article thumbnail

Direct Response Marketing Guide: Top Strategies, Techniques, and KPIs

Customers.ai

Try it Free, No Credit Card Required Start Your Free Trial Developing a Direct Response Marketing Strategy: How to Get Started Creating a successful direct response marketing strategy is all about designing a path that leads people to act right now —whether that’s clicking, signing up, or making a purchase.