Marketing Ethics and New Markets - Marketing Pro Pulse

Guardrails and governance: How to protect your brand while using AI

Martech

JANUARY 3, 2025

AI needs time to learn a brand, just like a new marketing writer would. Setting up guardrails for AI marketing AI evolves, so it isnt enough to set guardrails once and forget about them. Consider developing an AI Council to oversee AI marketing practices. In some ways, however, the game doesnt change.

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Guardrails and governance: How to protect your brand while using AI

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