Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. In navigating a complex market, the precision and insights marketing mix models provide are essential for strategic planning.

Marketing Mix 101

Marketing Mix Marketers Marketing Price 101

Martech

AUGUST 25, 2023

This is where marketing mix modeling comes in. This article explores the growing relevance of marketing mix modeling today, how it differs from attribution modeling and how to harness it effectively within a strategic framework. Marketing mix modeling. A marketing mix model is a large regression model.

Marketing Mix 98

Marketing Mix Analytics Marketers Marketing 98

Litmus

MAY 29, 2020

You need to move email from the outskirts of your attention into the center of your marketing machine. By streamlining your pre-send workflow and maximizing your post-send insights, you can use what you’ve learned about subscribers to inform the rest of your marketing mix.

Marketing Mix 93

Marketing Mix eBook Email Marketing Marketers 93

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. When you get enough customer interviews, trends and themes emerge and your marketing mix will begin to present itself.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Marketing Blogo

JULY 29, 2022

Originally posted on October 7, 2021 @ 9:32 amThe 4Ps of marketing is an ideal channel for boosting the elements of your marketing mix – the means by which a new product or service is taking to the market for people to buy. The 4Ps lets you to outline in details your marketing options like.

Marketing Mix 78

Marketing Mix Marketers Marketing Product 78

Martech

SEPTEMBER 9, 2024

This surge in retail media investment underscores its growing importance in the marketing mix. Buyers have revised their year-over-year projections for this channel from +21.8% to an impressive +25.1%. Source: IAB “The 2024 Outlook Study: August Update.”

Retail 117

Retail Marketing Mix Marketers Marketing 117

Martech

AUGUST 26, 2024

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion.

eCommerce 135

eCommerce Direct Mail B2C Marketers 135

illumin

AUGUST 22, 2024

Marketing mix models give advertisers an advantage Marketing mix models (MMMs) can give advertisers insights and measurements to effectively reach their target audience. These questions need to be answered for an effective campaign.

Advertising 98

Advertising Advertisers Marketing Mix User-Generated 98

Hubspot Marketing

MAY 9, 2025

Then work to infuse your insights throughout your marketing mix. Taking this approach will support you in being more effective with your inclusive marketing, and helps you avoid tokenization (including a community just to be able to say you included them).

Market Trends 87

Market Trends Marketing Mix Key Performance Indicator Marketers 87

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. This has been a cornerstone of digital strategy for years — and with good reason.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Martech

DECEMBER 16, 2024

Use these insights to refine your marketing mix and allocate resources effectively. Dig deeper: Unlocking the full customer journey with advanced marketing measurement models 3. Embrace multi-attribution models Adopt multi-attribution approaches to identify how different channels, touchpoints, and strategies influence outcomes.

Transform 122

Transform Customer loyalty Marketers Marketing 122

Martech

MARCH 10, 2025

A solid marketing measurement strategy isnt just about overcoming the limitations of cookie-based tracking its about predicting the optimal media mix for maximum impact. MMM takes a broader approach than user-level attribution models, which assign credit to specific touchpoints based on observed user journeys.

Transform 119

Transform Marketing Mix Retail User-Generated 119

Martech

OCTOBER 24, 2024

brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies. Additionally, AI Video Transcription automatically generates transcripts that are stored with the video.

User-Generated 124

User-Generated Marketing Mix Communications Advertising 124

Martech

MARCH 12, 2025

Dig deeper: 3 recession-defeating marketing strategies Rethinking partnerships and marketing mix Inflation offers an opportunity to reassess your entire marketing ecosystem and partner relationships. These modernized companies also saw modest yet steady growth in both customer base (0.5% revenue decline.

Transform 112

Transform Finance Marketers Marketing 112

Backlinko

NOVEMBER 8, 2024

That’s why the 4 Ps are also called the marketing mix. Side note: The marketing mix concept actually dates back to the 1950s. Marketing professor Neil Borden came up with a 12-element version. Your product stands out. Your message resonates. And sales come much easier.

Price 111

Price Real Estate Promotion Food 111

Martech

JULY 12, 2024

Define the right marketing strategy for your organization Before diving into the implementation of any technical changes intended to adapt to privacy regulations, it’s important to take a closer look at the current state of your marketing mix and martech stack.

Transform 114

Transform User-Generated Law Marketing Mix 114

The Marketing Operations Leader

FEBRUARY 25, 2025

🔹 Marketing Mix Modeling (MMM) → Uses historical data & statistics to measure how different channels drive revenue. . ✅ Use case: Proving if a Facebook ad actually drives sales vs. customers who would have bought anyway. ⚠️ Limitation: Requires controlled testing, which isn’t always easy.

Customer Journey 130

Customer Journey Marketers Marketing Marketing Mix 130

Martech

OCTOBER 2, 2024

To do this well, you need predictive analytics tools to continually assess the effectiveness of various campaigns and marketing channels and ensure resources are invested where they deliver the highest ROI. Dig deeper: Why you should add predictive modeling to your marketing mix 3.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

The Marketing Operations Leader

MARCH 25, 2025

Defines campaign objectives and themes, builds the integrated channel plan, supports content calendar development, and coordinates the overall marketing mix strategy. 4️⃣ Campaign Planning This is the execution engine. 5️⃣ Operational Excellence This is the layer that keeps everything moving.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketers 130

Sprout Social

APRIL 29, 2025

Fast forward to todaysocial isnt just another part of the marketing mix anymore. 15 years ago, when our founders Justyn, Aaron, Gil and Pete started Sprout Social, social media was unpredictable, experimental and deeply personal.

Transform 108

Transform CMO Marketing Mix Customer Journey 108

Hubspot Marketing

OCTOBER 30, 2020

If you've been a marketing professional for years now, learning about the four P's of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix. Click here to download them now.

Marketing Mix 145

Marketing Mix Price B2C Marketers 145

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Attribution. Oh, attribution. Even typing the word makes me squirm. Maybe the anxiety isn’t so dramatic after all.

Non-Profit 98

Non-Profit CMO Energy Marketing Mix 98

illumin

MAY 6, 2025

Looking more into changing consumer trends can give you key insights and intel on how to adjust your marketing strategy. Change up your marketing mix As advertisers continue to test and seek out different options, and behaviors of buyers are shifting, this is the perfect storm and opportunity to switch things up on your marketing mix.

Advertising 71

Advertising Advertisers Marketing Mix Price 71

Martech

MAY 8, 2025

To understand engagement, you need a connected, 360-degree view that links every touchpoint, letting you map the nonlinear paths customers take and optimize marketing strategies accordingly. While a parent record can have many children, the system struggles with complex, many-to-many connections.

Customer Journey 77

Customer Journey Marketing Mix Marketers Marketing 77

Hubspot Marketing

OCTOBER 14, 2024

Okay, that might not be true, but marketing has been a necessary aspect of business for a long time, and, over that time, savvy marketers have designed models and frameworks to make their (and your) job easier. Traditional Marketing Models 1. Let’s take a look at some traditional models as well as some newer frameworks.

Price 117

Price Marketers Marketing User-Generated 117

Martech

MAY 2, 2025

Quality go-to-market must include generative practices such as brand development and customer loyalty, investments that compound like stock marketing investments. ” Dig deeper: Why causal AI is the answer for smarter marketing 4.

Non-Profit 84

Non-Profit Customer Journey Energy Customer loyalty 84

Martech

DECEMBER 12, 2024

to create a marketing mix decision engine. Theres a big generational divide about using AI for customer engagement: Only 56% of managers aged 18-24 rate AI as very important in customer engagement strategies, compared to 72% of those aged 35-44 or 55+, according to a study by Apply Digital.

Fashion 62

Fashion Marketing Mix User-Generated Communications 62

Content Marketing Institute

APRIL 14, 2020

Following the tenets of content marketing can be more than a survival technique in 2020 and beyond. In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world. Let me explain.

Content Marketing 145

Content Marketing Marketing Mix Marketers Marketing 145

Hubspot Marketing

APRIL 22, 2025

Your Black Panther should fit comfortably within your multiverse that is, the specific identities you serve should be an integral part of your marketing ensemble. And they should show up across your full marketing mix your Instagram feed, your website, your commercials. Wakanda forever.

Energy 69

Energy Marketing Mix Marketers Marketing 69

Search Engine Land

AUGUST 29, 2024

Consider factors like channel maturity, potential ROI and customer and market trends. Use statistical techniques such as Linear Regression to generate a market mix model that optimizes the budget allocation across channels to meet your business goal.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Businesses Grow

APRIL 7, 2025

The same goes for marketing. To be original, you have to add your human story to the marketing mix. But we will always hold on to the music, the stories, the paintings that are an irreplaceable part of a human story. To stand out, you have to be original. Your voice, perspective, and wisdom are the only things AI cannot copy.

Marketers 86

Marketers Marketing Marketing Mix Education 86

Content Marketing Institute

MAY 27, 2020

Guest blogging should not be the star in your content marketing mix. Continue reading → The post Why Guest Posting Isn’t the Answer in 2020 appeared first on Content Marketing Institute. In fact, maybe it shouldn’t even be in your content lineup at all. Here are six reasons.

Marketing Mix 139

Marketing Mix Content Marketing Marketing Marketers 139

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. Just like the legs of a chair, if any of the four Ps are poorly executed, your entire marketing strategy can collapse. What makes my product unique?

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Neil Patel

APRIL 12, 2021

The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies. Apple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing. For instance….

Marketing Mix 141

Marketing Mix Retail Price Marketers 141

Marketing Insider Group

NOVEMBER 4, 2024

To unlock their full potential, you must integrate AI and automation into a broader marketing strategy that includes human insight, creativity, and the expertise of marketing professionals who understand how to align technology with business goals. As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical.

Transform 52

Transform Marketing Mix User-Generated eBook 52

Search Engine Land

MARCH 7, 2024

Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. However, Google plans to make it accessible to all marketers and data scientists in the near future. Accessibility. Meridian is currently available to select users.

Advertising 123

Advertising Advertisers Marketing Mix Law 123

Marketing Insider Group

DECEMBER 17, 2020

Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Digital Marketing Beyond Content Creation. Download The 2021 B2B Marketing Mix Report here to learn more.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142