Marketing Insider Group

OCTOBER 25, 2011

The first step to great marketing is having a great marketing plan. However, not everyone bothers to plan – even though most agree that it is the foundation to successfully achieving your marketing objectives. ” If you haven’t started your marketing plan exercise, now is the time!

Marketing Plan 85

Marketing Plan Inbound Marketing Marketing Mix Marketers 85

Hubspot Marketing

APRIL 15, 2025

How Social Media Marketers Are Leveraging TikTok Marketers have a knack for understanding and using social media in more ways than one, let me share the different ways we leverage TikTok for marketing objectives. Platform-Specific Strategies TikTok isn't just another box to check in your social media marketing plan.

Social Media Marketing 82

Social Media Marketing Marketers Marketing Influencer Marketing 82

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketers Marketing 98

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

Influencer Marketing 111

Influencer Marketing Marketing Plan Key Performance Indicator Promotion 111

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Traditional Marketing Models 1.

Price 117

Price Marketers Marketing User-Generated 117

Search Engine Land

AUGUST 29, 2024

Consider factors like channel maturity, potential ROI and customer and market trends. Use statistical techniques such as Linear Regression to generate a market mix model that optimizes the budget allocation across channels to meet your business goal. Identify underperforming channels and reallocate budget accordingly.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Adobe Experience Cloud Blog

AUGUST 22, 2011

Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment. Here are some tips to boost your B2B marketing mix, inspired by three of history’s greatest Greek philosophers.

Marketing Mix 113

Marketing Mix Marketers Marketing Marketing Plan 113

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Automation of Tasks Some tasks are time-consuming, forcing marketers to focus on minutiae rather than where they’re needed most: strategy.

Key Performance Indicator 128

Key Performance Indicator Transform Marketing Mix Marketers 128

Marketing Insider Group

JULY 19, 2011

Are blogs an important part of your marketing mix? Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results. More and more research is showing that if you’re not blogging, you just don’t get it.

Inbound Marketing 102

Inbound Marketing Whitepaper Marketing Mix B2C 102

Adobe Experience Cloud Blog

APRIL 11, 2014

We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. So as marketers plan those individual programs, finding the right mix of channels is a top concern.

Market Trends 134

Market Trends Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Retargeting is a type of digital advertising focusing on users who have previously visited your website.

Outbound Marketing 134

Outbound Marketing Thought Leadership Inbound Marketing eBook 134

Adobe Experience Cloud Blog

OCTOBER 23, 2014

So, I did a little daydreaming, and a little brainstorming and came up with, drum roll please, the Marketing Trifecta, a perfectly organized, marketing dream-team: Any well thought out, engaging, integrated marketing plan comes from a well-organized team. Play Owners are your strategists. Campaign Managers.

Thought Leadership 134

Thought Leadership eBook Marketers Marketing 134

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Marketing Insider Group

DECEMBER 15, 2010

Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix. The bottom line: the question is no longer “Should we?” but rather “How?” we begin to align our organization around the new/old social world.

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI).

Branding 111

Branding Key Performance Indicator Customer Journey Marketing Mix 111

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Customer Acquisition 133

Customer Acquisition User-Generated Marketers Marketing 133

Marketing Insider Group

MARCH 27, 2020

But my advice for most marketers who aren’t selling beer or bread or toilet paper is to stop selling and blindly pushing your product. Stick to your content marketing plan! I spent a lot of time putting together the data and analysis in the article on the results of our approach to marketing ourselves.

Thought Leadership 143

Thought Leadership Health Finance Marketers 143

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Step 2: Determine Your 2021 Marketing Goals. Content marketing.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. I have friends and colleagues who I respect, admire and in some cases hired.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. I have friends and colleagues who I respect, admire and in some cases hired.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

SEPTEMBER 9, 2010

While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketing plans. In the FastCompany Expert Blog post “How to Measure Brand Value: Likes, Followers, Influencers, Views?

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 80

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 80

Marketing Insider Group

DECEMBER 14, 2010

Too often, budgets and marketing plans are simply based on last year (minus some standard percent). So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case. Related Posts: How To Focus On Your Marketing Plan Whatever Happened to Marketing Strategy?

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

DECEMBER 9, 2010

And if you’re looking to get started but afraid to take the leap, reach out to me and I’d be happy to help!

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Marketing Insider Group

DECEMBER 1, 2010

I can’t speak for everyone but I haven’t seen a huge swing in the marketing mix toward branding. I think brand marketing in B2B was cut drastically in the recession. It’s coming back a bit now but I think there is an appropriate mix. Have a great holiday season.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Sprout Social

MARCH 4, 2021

Here are a few reasons why content curation makes sense for your overall marketing efforts: Enhance your brand-customer relationship – Social media content curation gives you the opportunity to share user-generated content (UGC). According to the Sprout Social Index™ XVI: Above and Beyond, 41% of marketers plan on using more UGC in 2021.

User-Generated 145

User-Generated Food Marketing Mix Social Media Marketing 145

Martech

FEBRUARY 2, 2024

Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?” ” “How can I integrate digital advertising into my existing marketing mix?” ” Theme No.

User-Generated 112

User-Generated Marketers Marketing CMO 112

Vertical Response

APRIL 12, 2024

Digital marketing revolutionizes customer engagement through social media and SEO, expands global reach, and enhances customer interactions, while content marketing helps in conveying brand stories and fosters loyalty. Moreover, event marketing adds an element of excitement to the marketing mix.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Marketing Insider Group

JUNE 29, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Marketing Insider Group

JUNE 22, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

SEPTEMBER 15, 2010

Related Posts: The New Marketing Accountability Tweet Chats: Organized Chaos or Untapped Marketing Opportunity Integrating Social Media and Search Integrate Social Media Into Your Marketing Mix Why Do You Tweet?

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Marketing Mix 85

Marketing Insider Group

AUGUST 24, 2010

Would you incorporate tweet chats into your marketing campaigns? Author: Brian Rice Related Posts: Integrate Social Media Into Your Marketing Mix The 4 Cs of Social Media Why Do You Tweet? About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP.

Telemarketing 77

Telemarketing Marketing Mix B2C Inbound Marketing 77

Duct Tape Marketing

JUNE 3, 2011

The impact on SEO alone can make this an attractive place to invest real dollars and Facebook’s growing importance for marketing is poised to threaten Google’s stranglehold gained through our dependence on organic search. Business owners and marketers don’t necessarily need. The Complete Small Busine.

Marketing Mix 76

Marketing Mix Advertisers Advertising SEO 76

Marketing Insider Group

DECEMBER 21, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 102

Telemarketing Customer loyalty Marketers Marketing 102

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

So, how do you ensure you’re putting your coveted marketing dollars to good use with third-party events as a part of your marketing mix? Where the event(s) fit into your overall marketing plan/budget. Evaluate each event/sponsorship opportunity to see if it is capable of drawing the people you want to reach.

Thought Leadership 134

Thought Leadership Fashion Marketing Mix Entertainment 134

Marketing Insider Group

FEBRUARY 27, 2024

Determine a realistic budget based on your goals and the channels you plan to leverage. According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. Consider the seasonality and industry trends that might impact your timeline.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

AUGUST 17, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 83

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 83