Adobe Experience Cloud Blog
DECEMBER 14, 2018
From AI-enabled chatbots that offer specific recommendations based on past behavior to intelligent solutions that improve decision making by analyzing reams of data, AI can be a critical driver of better conversions and marketing ROI. An intelligent platform can track performance and attribute results across the marketing mix.
SmartBrief - Marketing
FEBRUARY 8, 2024
Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Seamless omnichannel integration Integrating DOOH into the broader omnichannel marketing mix is set to redefine advertising strategies.
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Martech
FEBRUARY 8, 2024
As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. Building strong data foundations Recently, we have seen some revolutionary new technologies introduced to digital marketing.
Marketing Insider Group
JUNE 11, 2013
Key Consideration: Does your marketing mix spend an appropriate amount of money in the channels where your audience spends their time? Disruption in the Mobile Industry as iOs and Android have taken massive market share in just 6 years going from 5% to 88%. Traditional markets are being disrupted all over the place.
Adobe Experience Cloud Blog
MAY 12, 2011
So, as my colleague and I debated when (and where) the demand gen term started to be commonly used in the marketing mix, technology provided the clues that helped us narrow down the timing question. The seeds that eventually grew into the demand gen function were likely planted back in the late eighties.
Marketing Insider Group
JANUARY 16, 2020
There’s a wide variety of things you can do to optimize your website and increase your chances of attracting new customers. The 2020 B2B Marketing Mix Report shows that this year, B2B companies will spend more than 50% of their marketing budget on digital marketing and website development.
Adobe Experience Cloud Blog
APRIL 9, 2014
We ate, we drank, we posed for pictures, and we explored new technology integrations. As you figure out your ideal content marketing mix, make small investments in a number of different channels, and see what works best. 5) Be a real-time marketer. TUESDAY: Innovation in the Nation. 3) Place lots of small wagers.
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