Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. This has been a cornerstone of digital strategy for years — and with good reason.

Analytics 115

Analytics Marketing Mix Customer Journey Education 115

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention.

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Adobe Experience Cloud Blog

MARCH 5, 2018

I’ll cover the details surrounding the purpose, application, technology and benchmarking you can use to develop this key marketing metric. Let’s step back for a minute and consider that linear buyer journeys rarely take place. Buyer journey velocity can help you detect where bottlenecks exist within your sales and marketing process.

Marketing Mix 134

Marketing Mix Marketers Marketing Thought Leadership 134

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Search Engine Land

DECEMBER 9, 2022

With CPCs rising across performance media channels, advertisers are left wondering if moving away from performance marketing channels is the right move. It’s critical to be aligned with the external forces impacting your marketing mix. Get the daily newsletter search marketers rely on.

Advertisers 86

Advertisers Advertising Search Marketers Marketing Mix 86

Litmus

MARCH 15, 2024

When you can’t measure what is and isn’t performing, it’s hard to prioritize your efforts or advocate for more team budget. And it just so happens that email is the perfect place to collect first-party data through subscriber interactions. In fact, 41% of marketers say that email is their most effective marketing channel.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Focus on the Buyer. Use Retainer vs. Project Contracts.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145