Martech

MARCH 12, 2025

When B2B buyers face budget constraints, their already lengthy purchasing processes can shift dramatically from extended sales cycles and increased stakeholder involvement to heightened price sensitivity and ROI scrutiny. These modernized companies also saw modest yet steady growth in both customer base (0.5% revenue decline.

Transform 112

Transform Finance Marketing Marketers 112

Martech

JULY 18, 2023

And yes, to achieve a fully comprehensive omnichannel strategy, brands absolutely need to add Connected TV into their marketing mix. With more ad-supported streaming available, consumers have been flocking to streaming with ads to take advantage of the lower price point. viewers than subscription streaming platforms.

Advertising 98

Advertising Advertisers Marketing Mix Price 98

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. Get the Headspace Family Plan and see what it does for you and up to 6 people, for one low price. Social marketing and performance marketing collide. Enter social performance marketing. Employers take center stage in a divided world.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Search Engine Land

JULY 18, 2023

And yes, to achieve a fully comprehensive omnichannel strategy, brands absolutely need to add Connected TV into their marketing mix. With more ad-supported streaming available, consumers have been flocking to streaming with ads to take advantage of the lower price point. viewers than subscription streaming platforms.

Marketing Mix 89

Marketing Mix Advertising Advertisers Price 89

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Focus on the Buyer. Use Retainer vs. Project Contracts.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Duct Tape Marketing

JUNE 13, 2024

Of course people are more price sensitive. There's a heck of a lot of pressure on price. So there's a ton of pressure on just pricing tactics. 09:42): Growth agencies offer a model that allows you to scale that up and down and have more flexibility. So we've almost found in a way it's a little bit recession proof.

CMO 90

CMO Transform Price Digital Marketing 90

Bannerflow

APRIL 6, 2023

According to the Harvard Business Review , “In deciding which marketing tactics to employ, it’s critical to track how customers are reassessing priorities, reallocating budgets, switching among brands and product categories, and redefining value. Marketers need to be mindful of customer sentiment and adjust their messaging accordingly.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52