Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. over five years compared to 4.9%

Transform 108

Transform Finance Marketing Marketers 108

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone.

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Litmus

APRIL 6, 2021

With the rise of GDPR and CCPA compliance , two major pieces of privacy legislation, marketers have become very skilled at balancing the seemingly opposing forces of personalization and privacy. However, this new world without 3P cookies is even more transformational. Understand your reliance on 3P cookies.

Transform 109

Transform Marketing Mix Performance Marketing Advertising 109

Litmus

MARCH 15, 2024

While we’ll certainly miss the heyday of third-party cookies and their wealth of behavioral data, we can use this tectonic shift as an opportunity to accelerate digital transformation through a blend of innovative and time-tested marketing strategies. What happens when marketers lose third-party cookies?

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Focus on the Buyer. Use Retainer vs. Project Contracts.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Duct Tape Marketing

JUNE 13, 2024

The Power of Verified Reviews: Why Agencies Thrive with Clutch written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch , a leading global marketplace for business service providers.

CMO 90

CMO Transform Price Digital Marketing 90

Bannerflow

APRIL 6, 2023

Marketers must ensure that data is accurate, complete, and up-to-date, and use advanced analytics tools to gain valuable insights from their data. Research by Forbes found that 70% of high-performance marketing teams claim they have a fully defined AI strategy, however, there are also challenges to overcome.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52