The Marketing Operations Leader

MARCH 25, 2025

Interested in reaching over 5,000 marketing leaders and operations professionals? Defines campaign objectives and themes, builds the integrated channel plan, supports content calendar development, and coordinates the overall marketing mix strategy. See you there! Sign up here.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketers 130

Martech

OCTOBER 2, 2024

Anticipating customer behavior to drive personalization Predictive analytics helps you analyze past customer behaviors to forecast future actions, allowing for personalized marketing campaigns that align with individual preferences. Dig deeper: Why you should add predictive modeling to your marketing mix 3.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Marketing Insider Group

DECEMBER 30, 2013

My rank order for marketing trends to follow in 2014: Content marketing. Big Data marketing (personalization). Marketing Technology. Real time marketing or “marketing in the moment” to cover news and hot topics. HR as the marketer for the employer brand.

Transform 110

Transform Entertainment Marketers Marketing 110

Martech

FEBRUARY 2, 2024

Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?” ” “How can I integrate digital advertising into my existing marketing mix?” ” Theme No. ” Theme No.

User-Generated 113

User-Generated Marketers Marketing CMO 113

Litmus

JUNE 1, 2021

In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging, and collateral. Marketing automation technologies make it easy to iterate as you go. Companies who starve their marketing efforts are setting themselves up to fail.

Marketing Mix 68

Marketing Mix Direct Mail CMO Marketing Automation Platform 68

Customers.ai

NOVEMBER 14, 2024

With Okendo, you can collect reviews, ratings, and even photos or videos from customers, bringing authentic, user-generated content right into your marketing mix. By connecting Okendo with Klaviyo, you can send personalized review requests to recent buyers, encouraging them to share their experiences.

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Here are my top takeaways from the event: Social media should be embedded into your marketing campaign s Social media isn’t a standalone activity. Instead, it should be part of your marketing mix, to enhance your current campaigns. Market like a sales person Marketers want to look like sales reps.

Digital Marketing 83

Digital Marketing Social Media Marketing Marketing Mix Thought Leadership 83