Search Engine Land

MAY 2, 2024

billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix. We’re working closely with our client to identify relevant market and search trends before drawing firm conclusions. In 2023, YouTube’s global advertising revenues rose to $31.51

Advertising 97

Advertising Advertisers Marketing Mix Place 97

Adobe Experience Cloud Blog

AUGUST 4, 2016

Moreover, brand managers and product marketers depend on continuing information streams. After all, content marketing is the principal method for connecting with buyers to reinforce brand messages and build awareness in the digital age. Even industry giants benefit from adding content curation to their marketing mix.

Content Marketing 98

Content Marketing Thought Leadership Outbound Marketing Entertainment 98

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Know your prospects pain points.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Litmus

NOVEMBER 23, 2021

To get a better idea of how email marketers can prepare for the new year, we spoke with experts Bruce Swann (Principal Product Marketing Manager at Adobe) and Cliff Mcgowen (Director of Marketing Operations at Nationwide), as well as our very own Jaina Mistry (Senior Email Marketing Manager at Litmus) and Cynthia Price (VP of Marketing at Litmus).

Customer Journey 93

Customer Journey Email Marketing Marketing Mix Promotion 93

Search Engine Land

SEPTEMBER 14, 2023

But outside of extreme exceptions, any business with some degree of product-market fit is perfect for attracting superfans. Do you feel there is a natural “fit” between you and [ Product ]? It doesn’t actually matter what you sell, as long as you’re not actively scamming and misrepresenting your value proposition.

Branding 129

Branding Marketing Marketers Communications 129

Rock Content

APRIL 28, 2023

What Are the Four Ps of Marketing? The roots of modern marketing can be traced back to 1964 when Neil Borden, from Harvard Business School, wrote about the 12-component marketing mix. Neil attempted to define the main tasks undertaken by those working in a marketing capacity.

Outbound Marketing 85

Outbound Marketing Inbound Marketing Price Promotion 85

Duct Tape Marketing

JUNE 13, 2024

I need product marketing agency that's going to help me position my brand. So we're seeing a shift, I think a lot more towards more strategic qualitative type marketing away from, not to say away from, but just a shift in that focus. And we're seeing more of a shift for demand for more strategic work.

CMO 90

CMO Transform Price Digital Marketing 90

Exposure Ninja

OCTOBER 16, 2023

Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

PR 52

PR Marketing Marketers User-Generated 52

Unbounce

SEPTEMBER 19, 2023

And I’m not sure what our listening audience, what their mix of direct versus paid traffic is, but our organic and direct traffic at Unbounce is about 65%. And with that in mind, then the role of content marketing is fundamental to our marketing mix and to gaining new customers efficiently.

Copywriting 93

Copywriting SEO Price User-Generated 93

Adobe Experience Cloud Blog

AUGUST 12, 2011

Here Dennis Shiao, Director of Product Marketing at INXPO, walked through the process of driving registration, which of course leads to greater numbers of engaged attendees. Base measurement around proving marketing ROI. The way we implement virtual events into our marketing mix is no different.

Marketing Mix 94

Marketing Mix Promotion Communications Place 94

Search Engine Land

MAY 30, 2023

If your target market is on YouTube, you should be there – ready to answer their questions and educate them into remembering, buying and advocating for your product. Marketers have understood this message, but often they deprioritize YouTube based on the assumptions we discussed previously.

Branding 95

Branding Gen Z Transform Education 95