Search Engine Land

JUNE 26, 2024

Individuals consume content differently, so it is important to make sure you have a wide type of marketing mix to engage your audience. HubSpot recently surveyed marketers about the most effective types of content. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Gen Z 71

Gen Z Transform Whitepaper Thought Leadership 71

Search Engine Land

MAY 2, 2024

billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix. We’re working closely with our client to identify relevant market and search trends before drawing firm conclusions. Business email address Subscribe Processing.

Advertising 97

Advertising Advertisers Marketing Mix Place 97

Search Engine Land

JUNE 7, 2024

Apple never blinked an eye at Microsoft’s Zune, which might be a better product than theirs. A few months after the Zune’s release, Apple released the iPhone, which made that whole product vertical nearly obsolete. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

User-Generated 90

User-Generated Marketing Mix SEO Branding 90

Search Engine Land

JANUARY 23, 2024

These businesses often deal with search terms that overlap with a larger, unrelated audience, and they can benefit greatly from longer-tail keywords. For example, an ingredient supplier that wants to sell their products to corporations like Coca-Cola, not an individual consumer. Business email address Subscribe Processing.

Advertising 95

Advertising Advertisers Shipping Marketing Mix 95

Search Engine Land

APRIL 2, 2024

Why it is important Identifying non-incremental conversions helps you accurately measure the impact of your marketing campaigns – and allocate budgets more effectively. Branded search. Get the daily newsletter search marketers rely on. Dig deeper: Exploring Meridian, Google’s new open-source marketing mix model 6.

Non-Profit 63

Non-Profit Marketing Mix Analytics User-Generated 63

Search Engine Land

OCTOBER 14, 2022

They may have become aware of your brand through earlier SEO searches, but you won’t have a chance to connect those dots without segmenting the data. There’s obviously value in brand traffic, particularly when you start getting traffic on {brand + product} or {brand + service} queries. Get the daily newsletter search marketers rely on.

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96

Search Engine Land

JANUARY 4, 2024

When advertising on platforms like Google, you’re restricted to reaching people searching for your product or service. ” “With Google Ads, you’re capturing existing demand, somebody searching for the product or service – but it’s finite. Meta Ads > Google Ads?

eCommerce 100

eCommerce User-Generated Advertising Advertisers 100

Search Engine Land

FEBRUARY 16, 2023

The earlier you add SEO considerations to business planning the better: What is your product, and how do you name it? Is there an actual market for it? Get the daily newsletter search marketers rely on. How do people use your product? Marketing in general is a huge discipline by itself. SUBSCRIBE See terms.

SEO 94

SEO PR Key Performance Indicator Communications 94

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. Being successful on YouTube requires a big budget and professional production equipment. There’s a clear prioritization gap between consumers and marketers, a 2022 study by SproutSocial found.

Branding 95

Branding Gen Z Transform Education 95

Search Engine Land

FEBRUARY 9, 2023

Get the daily newsletter search marketers rely on. Marketing theory Back in the old days, the only thing an SEO needed to know was how to generate rankings and traffic. Top of funnel, mid-funnel, buyer's journey, product-led – the list of SEO tactics and terminology seems endless. SUBSCRIBE See terms.

SEO 98

SEO Energy Marketing Mix Advertising 98

Marketing Insider Group

SEPTEMBER 9, 2010

It’s about how customers relate to one another in the context of brands and how those brands, companies, products and people relate to customers … It’s an experiential, holistic concept that we have deconstructed and reconstructed to map to brand value.&# They want a product that exemplifies a need.

Branding 77

Branding Telemarketing Marketing Mix Customer loyalty 77

Marketing Insider Group

AUGUST 24, 2010

These chats can also allow a brand/product to create significant social capital. Would you incorporate tweet chats into your marketing campaigns? Author: Brian Rice Related Posts: Integrate Social Media Into Your Marketing Mix The 4 Cs of Social Media Why Do You Tweet? Share your thoughts, post a comment.

Telemarketing 72

Telemarketing Marketing Mix B2C Inbound Marketing 72

Marketing Insider Group

SEPTEMBER 15, 2010

It can include 140 character tweets, photos, brief product updates or FAQs. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. People do not “like&# brands on Facebook because they want to be marketed to.

Whitepaper 77

Whitepaper Telemarketing Customer loyalty Social Media Marketing 77

Marketing Insider Group

OCTOBER 28, 2010

Think about the entire lifecycle from new product ideas all the way to customer retention. Another huge mistake I see marketers make in planning is to put it off because “I don’t have my budget&# or “I haven’t been told what our goals are for next year.&# It starts with reaching across functional areas.

Marketing Plan 76

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 76

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 82

Telemarketing Marketing Mix Customer loyalty User-Generated 82

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 82

Telemarketing Marketing Mix Customer loyalty User-Generated 82

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. Know your prospects pain points. Know them all. Know how they rank.

Content Marketing 79

Content Marketing Telemarketing Inbound Marketing Customer loyalty 79

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Telemarketing 76

Telemarketing Customer loyalty Inbound Marketing User-Generated 76

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Telemarketing 75

Telemarketing Customer loyalty User-Generated Inbound Marketing 75

Marketing Insider Group

OCTOBER 5, 2010

But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. I started in sales, then moved into product management with P&L responsibility. Then ran marketing for 2 firms.

New Markets 76

New Markets Telemarketing Inbound Marketing Customer loyalty 76

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Marketing Insider Group

JULY 8, 2010

So why is this important for B2B Marketers? Innovation is not necessarily about new products or technical developments but can be just as much about people, marketing approaches, and processes. The wants and needs of the market are not always serious and sometimes are downright frivolous. How about your clients’ needs?”

Energy 69

Energy Telemarketing Shipping Customer loyalty 69

Marketing Insider Group

MAY 10, 2010

Get Ready to Lead - Social media and inbound marketing is providing marketers with a unique opportunity to lead our companies to our greatest innovations in demand generation, new products, higher customer retention, and a lower cost of sales. As always, comments and topic suggestions are welcome.

Inbound Marketing 73

Inbound Marketing Telemarketing Transform Customer loyalty 73

Marketing Insider Group

MAY 10, 2010

Get Ready to Lead - Social media and inbound marketing is providing marketers with a unique opportunity to lead our companies to our greatest innovations in demand generation, new products, higher customer retention, and a lower cost of sales. As always, comments and topic suggestions are welcome.

Inbound Marketing 73

Inbound Marketing Telemarketing Transform Customer loyalty 73

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? You want to be found when they do.

Telemarketing 79

Telemarketing Inbound Marketing Customer loyalty B2C 79

Marketing Insider Group

JULY 8, 2010

So why is this important for B2B Marketers? Innovation is not necessarily about new products or technical developments but can be just as much about people, marketing approaches, and processes. The wants and needs of the market are not always serious and sometimes are downright frivolous. How about your clients’ needs?”

Energy 61

Energy Telemarketing Shipping Customer loyalty 61

Marketing Insider Group

DECEMBER 1, 2010

I can’t speak for everyone but I haven’t seen a huge swing in the marketing mix toward branding. I think brand marketing in B2B was cut drastically in the recession. It’s coming back a bit now but I think there is an appropriate mix. I think we see something closer to the right mix.

Transform 79

Transform Whitepaper Telemarketing Customer loyalty 79

Marketing Insider Group

OCTOBER 7, 2010

Time Line Close The Time Line close is effective when a product or service will impact a prospect’s project plan, especially if the purchasing decision is a prerequisite to other activities in the project plan. is a great closing tool with a product that has many clear benefits. I am sure it will help many of our agents.

Telemarketing 86

Telemarketing Customer loyalty B2C Inbound Marketing 86

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Make sure you cover each buying stage. My favorite line has to be “Don’t call me!

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Marketing Insider Group

NOVEMBER 18, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The one thing that concerns me is that sales and marketing alignment continues to be an issue.

Inbound Marketing 87

Inbound Marketing Customer loyalty Telemarketing Marketers 87

Marketing Insider Group

MAY 17, 2010

It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? The 4 Most Common Mistakes in B2B Content Marketing Why Do You Tweet?

Customer loyalty 75

Customer loyalty Customer Telemarketing Inbound Marketing 75

Marketing Insider Group

MAY 17, 2010

It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? The 4 Most Common Mistakes in B2B Content Marketing Why Do You Tweet?

Customer loyalty 71

Customer loyalty Customer Telemarketing Inbound Marketing 71

Marketing Insider Group

JULY 13, 2010

They are looking for companies to be transparent and responsive in their interactions, to provide valuable content and even expecting to be asked for product and service improvement ideas. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Whitepaper 81

Whitepaper Telemarketing Customer loyalty Inbound Marketing 81

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? And the truth is far from it.

Inbound Marketing 74

Inbound Marketing Customer loyalty Telemarketing Marketers 74

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? And the truth is far from it.

Inbound Marketing 71

Inbound Marketing Customer loyalty Telemarketing Marketers 71

Marketing Insider Group

JULY 19, 2010

One responder can lead us to several opportunities within the company if the discussion we have is centered around the needs and pains of the company and not only one product or service. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Telemarketing 78

Telemarketing Inbound Marketing Customer loyalty Whitepaper 78