Marketing Mix Search Marketers SEO 
Marketing Insider Group
NOVEMBER 1, 2010
So how do you incorporate social media into the marketing mix? It starts with one very important paradox that I also outlined in The 4 Cs of Social Media : social media is both a revolution in the way consumers interact with brands and yet we can approach it like any marketing channel. Hold tweetups or tweetchats.
Search Engine Land
FEBRUARY 25, 2023
From Search Marketing Expo ( SMX ) Know your site. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land. Pew Research: Wireless Internet Grows 2007: Pew asserted that roughly 13.5% Internet users were accessing the Internet over mobile phones (or their equivalents).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
OCTOBER 31, 2024
Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. However, the digital landscape and consumer behavior are evolving.
Search Engine Land
JUNE 12, 2024
Fishkin holds enormous sway over some marketers. If you’re one of the thousands who read this study and analysis, I urge you to read this article before leaving SEO out of your marketing mix and overly focusing on social channels and Threads. Get the daily newsletter search marketers rely on.
Search Engine Land
OCTOBER 14, 2022
In 4 smarter ways to measure SEO effectiveness , I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each to improve your analytical insights. SEO’s impact on other channels. SEO CAC (customer acquisition cost).
Search Engine Land
FEBRUARY 9, 2023
It’s 2023, and no matter how many “SEO is dead” articles get published, SEO isn’t going anywhere. Reports suggest that the global SEO market size is expected to reach $122.11 But, with that kind of growth, SEO will have to change along with it – as will the skill set of SEO practitioners.
Search Engine Land
FEBRUARY 16, 2023
In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Today, SEO is about: Content UX Trust And other “new” elements. Marketing Sales. When to start SEO?
Expert insights. Personalized for you.
81 
Let's personalize your content