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How search analytics can tailor messaging and maximize performance

Martech

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. However, the digital landscape and consumer behavior are evolving.

Analytics 117
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Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

So how do you incorporate social media into the marketing mix? It starts with one very important paradox that I also outlined in The 4 Cs of Social Media : social media is both a revolution in the way consumers interact with brands and yet we can approach it like any marketing channel. Hold tweetups or tweetchats.

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Beware of anti-SEO studies that misguide your marketing strategy

Search Engine Land

Fishkin holds enormous sway over some marketers. If you’re one of the thousands who read this study and analysis, I urge you to read this article before leaving SEO out of your marketing mix and overly focusing on social channels and Threads. Get the daily newsletter search marketers rely on.

SEO 98
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4 advanced ways you’re not measuring SEO effectiveness – yet

Search Engine Land

In 4 smarter ways to measure SEO effectiveness , I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each to improve your analytical insights. SEO’s impact on other channels. SEO CAC (customer acquisition cost).

SEO 96
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7 emerging skills every SEO must master in 2023

Search Engine Land

It’s 2023, and no matter how many “SEO is dead” articles get published, SEO isn’t going anywhere. Reports suggest that the global SEO market size is expected to reach $122.11 But, with that kind of growth, SEO will have to change along with it – as will the skill set of SEO practitioners.

SEO 98
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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

Get the newsletter search marketers rely on. Consider factors like channel maturity, potential ROI and customer and market trends. Use statistical techniques such as Linear Regression to generate a market mix model that optimizes the budget allocation across channels to meet your business goal. Processing.

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Where is SEO in the business hierarchy?

Search Engine Land

In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Today, SEO is about: Content UX Trust And other “new” elements. Marketing Sales. When to start SEO?

SEO 94