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The HubSpot Blog's TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

Hubspot Marketing

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

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How to create effective TikTok branded content (for brands and creators)

Sprout Social

Here are some tips to help you create branded content that resonates with TikTok users and achieves your business goals: Know your audience : Its crucial to understand who your target audience is on TikTok before you start creating content. Schedule a demo to understand more about how it can optimize your TikTok influencer marketing.

Branding 123
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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

But Reddits role in the modern marketing mix has shifted. With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. Reddit is also changing the search landscape.

Gen Z 123
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How to track and improve your YouTube marketing ROI

Sprout Social

Beyond measurement challenges, user behavior is evolving. With social media apps offering richer experiences, more and more users are choosing to stay within an app. Cost per view (CPV): This indicates whether your creative is cost-effectively engaging users. But customer journeys are complicated.

Analytics 106
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Snapchat statistics for 2025: Usage & trends

Sprout Social

With so many competing channels, you might wonder if Snapchat is worth a slice of your social media marketing budget and time. In the app’s unique augmented reality (AR), millions of users chat privately and exchange Snaps with close friends. Snapchat currently has more than 850 million monthly active users.

Gen Z 68
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What is LinkedIn marketing ROI (and why does it matter)?

Sprout Social

Ultimately, both ROAS and ROI try to answer the same question: Did your marketing investments generate a valuable return? Marketers often measure these metrics with simple formulas: ROI: (Return – Investment) ÷ Investment ROAS: Revenue from LinkedIn Ads ÷ LinkedIn Ad Spend Measuring your investment is pretty straightforward.

CRM 77
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Understanding Non Profitable Organizations: Key Insights and Strategies

Vertical Response

Non-profitable organizations, also known as nonbusiness entities, operate with the primary aim of serving collective, public, or social interests rather than generating profits for private individuals. Reliance on volunteers for marketing can lead to inconsistencies due to varying levels of commitment and expertise.