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AI-powered martech news and releases: October 24

Martech

brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies. Thryv launched an AI-powered social media management tool within its Marketing Center.

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

That’s why the 4 Ps are also called the marketing mix. Side note: The marketing mix concept actually dates back to the 1950s. Marketing professor Neil Borden came up with a 12-element version. You struggle to gain traction, completely miss your target market, or your product gets a bad rap.

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What Are The 4 P's of Marketing?

Hubspot Marketing

If you've been a marketing professional for years now, learning about the four P's of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix. Click here to download them now.

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7 Key Strategies That You Must Learn From Apple’s Marketing

Neil Patel

The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies. Apple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing.

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10-Step Guide to Building a Concrete Marketing Plan

Calvyn Lee Blog

Analyze Current Marketing Efforts Next, objectively assess existing efforts. Evaluate data to see what’s working and not working in your marketing mix. Define Your Target Market Truly knowing your audience is essential for communicating value. Outline the destinations before plotting the journey.

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What Are The Three Levels Of Product In Marketing

OnPassive Marketing

Your business is affected by the levels of product in marketing in a few ways. First, you need to make sure that your core product is something that your target market wants or needs. Second, you need to ensure that your actual product meets the needs of your target market.

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Modern B2B Lead Generation – 5 Key Areas to Manage

Adobe Experience Cloud Blog

Content creation is essential to the B2B marketing mix. Without it, most marketers would quickly see a drop in engagement and the number of leads they generate. Create content through buyer personas.