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Why public relations is thriving in today’s global marketing mix

Martech

Whether through thought leadership articles or compelling storytelling to journalists, PR lets brands earn the audience’s trust, laying the foundation for long-term loyalty and advocacy. Internal subject matter experts for thought leadership articles. The business intelligence for data journalism pitches.

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How to Measure Engagement of Your Thought Leadership Program

Adobe Experience Cloud Blog

She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.

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How to Add Social Media Holidays to Your Marketing Mix

Adobe Experience Cloud Blog

The post How to Add Social Media Holidays to Your Marketing Mix appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. I’d love to hear about how you utilize social media holidays with your brand. Tell me about your methods in the comments.

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Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Share your thoughts, post a comment.

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Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads

Adobe Experience Cloud Blog

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  And why is it important to marketers? What is B2B appointment setting ? B2B appointment setting is exactly what it says.    They also know how to find it themselves.

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4 Delicious Recipes to Sweeten up Your Marketing

Adobe Experience Cloud Blog

Do you have a recipe you’d like to add to the collection—either a marketing mix or a sweet treat? And for those who delight in a sweet treat at the end of the day, I’ve also included four of my favorite actual recipes that I hope you’ll enjoy. I’d love to see it in the comments below.

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[Infographic] A Marketer’s Guide To Going Mobile

Adobe Experience Cloud Blog

Author: Ellen Gomes Mobile’s still the new kid on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a sensation. From smartphones to tablets—people have an almost insatiable capacity to adopt mobile technology into their lives and welcome mobile marketing. . <a