Marketing Mix Thought Leadership Whitepaper 
Adobe Experience Cloud Blog
JANUARY 24, 2012
She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.
Marketing Insider Group
DECEMBER 17, 2020
Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. An eBook is an opportunity to dig into thought leadership surrounding methodologies and solutions about your products, services, or industry.
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Marketing Insider Group
JUNE 30, 2020
White Papers. White papers need to be some of your best content. As a business-to-business company, you want to be seen as an expert on a certain topic, the provider of the best product in the market, or highly experienced in a certain service area. They will tend to run about 5 to 10 pages long.
Adobe Experience Cloud Blog
AUGUST 6, 2009
. Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others. And why is it important to marketers? There is nothing that can drag a sales (or marketing) engine to a grinding halt than having to focus on too many marginal leads.
Adobe Experience Cloud Blog
AUGUST 7, 2015
Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.
Adobe Experience Cloud Blog
MAY 19, 2010
These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. B2B blogs provide an avenue for thought leadership content.
Adobe Experience Cloud Blog
NOVEMBER 12, 2012
by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call “Big Rock Content Pieces”. At Marketo, we take our large content pieces and create cheat sheets, smaller whitepapers, visual slide decks, webinars, blog posts, infographics, and more.
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