Social Media Examiner

MARCH 30, 2023

Wondering how to set up a marketing system that delivers consistent results? In this article, you’ll discover how to build a five-stage marketing plan that works. Why You Need a Social Marketing Strategy Social media marketers are great at analyzing individual platforms.

Marketing Plan 127

Marketing Plan Social Media Marketing Marketers Marketing 127

Marketing Insider Group

MAY 14, 2024

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Some have small free plans that can be scaled up as your nonprofit’s reach and event attendance grow.

Event Marketing 127

Event Marketing Marketing Plan Key Performance Indicator Logistics 127

Martech

APRIL 22, 2024

Dig deeper: Why we care about audience development How to create an audience-based marketing plan Getting started with your audience-based plans is simpler than you might think. The post 7 steps to creating an audience-based B2B marketing plan appeared first on MarTech.

Marketing Plan 136

Marketing Plan Customer Journey CRM Marketers 136

Calvyn Lee Blog

DECEMBER 4, 2023

Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch.

Marketing Plan 130

Marketing Plan eCommerce Food Marketers 130

Martech

OCTOBER 11, 2023

A full 63% of marketers believe RMNs are more effective than other forms of digital marketing. The post 73% of marketers planning to up RMN spend appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Plan 128

Marketing Plan Retail Education Advertising 128

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

Marketing Plan 117

Marketing Plan Gen Z User-Generated Price 117

Search Engine Land

JULY 25, 2024

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) that we’re in. Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers.

Digital Marketing 109

Digital Marketing Marketing Plan Transform Marketers 109

Martech

APRIL 12, 2023

DTC marketers see the opportunity in CTV/OTT, even as they seek better ways to measure the channel’s success. The post DTC marketers planning to up CTV/OTT spend this year appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Plan 119

Marketing Plan Retail Advertising Advertisers 119

Martech

NOVEMBER 14, 2023

The post 2023 in review: 3 key trends to inform your 2024 marketing plan appeared first on MarTech. I’ll be back next month with some thoughts to help you get across the finish line and look ahead at what’s to come in 2024. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Plan 137

Marketing Plan Retail Email Marketing User-Generated 137

Kuno Creative

JULY 22, 2024

Unless you’re brand new to the internet, you’re probably aware content marketing is the weapon of choice among businesses with an online presence. But while creating material for your website or social media channels may sound simple, developing a comprehensive content marketing strategy can be a difficult, complicated process.

Marketing Plan 106

Marketing Plan Content Marketing Marketers Marketing 106

Martech

SEPTEMBER 20, 2024

If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks. Whether you’re in marketing, operations or finance, this webinar will provide valuable insights on improving planning efficiency. Register today.

Marketing Plan 78

Marketing Plan Finance Marketers Marketing 78

Content Marketing Institute

APRIL 19, 2024

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Marketing Plan 126

Marketing Plan Branding Marketers Marketing 126

Search Engine Land

SEPTEMBER 20, 2024

If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks. Whether you’re in marketing, operations or finance, this webinar will provide valuable insights on improving planning efficiency.

Marketing Plan 79

Marketing Plan Finance Marketers Marketing 79

Aspiration Marketing

OCTOBER 11, 2023

Or you are entering a new market, a new geography, or a new industry with your existing business. You have your funding and solid business plan, and your employees are hired. Now it's time to work those finishing touches to implement your go-to-marketing plan.

Marketers 258

Marketers Marketing Marketing Plan Marketing Strategy 258

Trade Press Services Newsletter

JULY 11, 2024

Despite its slower adoption, data shows that B2B influencer marketing works. Statistics from The Social Media Hat reveal that B2B organizations using influencer marketing in their marketing plans have seen an average ROI of $6.50 per $1 invested, and 78 percent of B2B marketers agree that it’s effective.

Influencer Marketing 280

Influencer Marketing Thought Leadership Transform B2C 280

Jeff Bullas

FEBRUARY 13, 2023

Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing? How do you create a Social Media Marketing Plan for your business? How do you create a Social Media Marketing Plan for your business? “If Back to contents.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

The Marketing Operations Leader

DECEMBER 17, 2024

Real Advice on Marketing Planning: Are you trying to do it all - or driving real growth? Many marketing plans end up spread too thin, aiming to please every stakeholder or cover every possible angle. But this approach often leads to overcomplicated planning, budget creep, and minimal impact. Try UTM.io

Marketing Plan 130

Marketing Plan Communications Management Customer 130

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 162

Marketing Strategy Marketers Marketing Direct Mail 162

The Marketing Operations Leader

AUGUST 27, 2024

In this edition: The Blueprint for Marketing Planning for Marketing Operations Becoming the COO (Chief Operating Officer) of the Marketing Organization What Marketing Ops Really Means Set Marketing Ops OKRs Poll: What is the Most Underrated Marketing Channel Right Now?

CMO 130

CMO Marketers Marketing Marketing Plan 130

The Marketing Operations Leader

SEPTEMBER 10, 2024

7 Steps to Creating and Executing a Great Marketing Plan Master marketing planning with our 7-step blueprint Every year, marketers face the same challenge—not AI, not ROI, but planning. Strategic planning, scenario planning, campaign planning.

Customer Acquisition 130

Customer Acquisition Marketers Marketing Marketing Plan 130

The Marketing Operations Leader

DECEMBER 12, 2024

Many marketing plans end up spread too thin, aiming to please every stakeholder or cover every possible angle. Get more planning advice and frameworks in the Blueprint for Marketing Planning. Here are 5 can’t miss articles to guide you in you in your marketing ops career. Where will you focus next?

Marketing Plan 130

Marketing Plan Marketers Marketing Promotion 130

The Marketing Operations Leader

SEPTEMBER 17, 2024

I’m speaking at the marquee marketing operations conference this November. 7 marketing planning mistakes you’re probably making (and how to stop) These blunders are hurting your bottom line. Lack of Flexibility Congratulations, you created the perfect marketing plan!

Marketing Plan 130

Marketing Plan Customer Product Marketers 130

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

The Marketing Operations Leader

OCTOBER 28, 2024

For Paid Subscribers: Real Advice and Wisdom About Leadership and Teamwork Less than 10 days till the marketing ops conference of the year! Join the Marketing Planning Workshops! Ever built a marketing plan only to see it forgotten by Q2? 8 - Align teams with clear marketing plans: Want to avoid misalignment?

Marketing Plan 130

Marketing Plan Marketers Marketing Communications 130

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. plan to keep it the same.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

OCTOBER 30, 2022

On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend. Influencer marketing will also see significant growth in 2023 with 17% of marketers planning to invest in it for the first time, the 2nd highest of any trend.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

FEBRUARY 27, 2023

72% of marketers work with influencers/creators on Instagram. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. 53% of marketers say Instagram has high ROI. Source ) 31. Source ) 33.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

The Marketing Operations Leader

SEPTEMBER 3, 2024

Learn how marketing ops teams are really using AI - join our free event next week. The Blueprint for Marketing Planning: The Guide for Marketing Ops, Strategy, and Execution Marketing planning isn’t a one-person job—it’s a team sport that leverages the collective strengths of everyone across the organization.

Marketing Automation Platform 130

Marketing Automation Platform eBook Marketing Plan Communications 130

Jeff Bullas

DECEMBER 2, 2022

Instagram can’t be ignored as a marketing channel as according to Semrush, it is one of the world’s top 10 most-visited websites globally, with 2.9 billion total visits per month. That’s a lot of eyeballs. 6: The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! TikTok is hard to ignore.

Transform 261

Transform Social Media Marketing Entertainment Advertisers 261

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

eCommerce 136

eCommerce Marketers Marketing Influencer Marketing 136

Content Marketing Institute

DECEMBER 5, 2022

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).

Market Trends 145

Market Trends Content Marketing Marketers Marketing 145

Social Media Examiner

MAY 20, 2024

Wondering how other marketers are using social media? Find out what professional marketers plan to do with their organic activities, video marketing, ads, and content mixes over the next year in the 16th annual Social Media Marketing Industry Report. Want to be sure your strategy is headed in the right direction?

Social Media Marketing 132

Social Media Marketing Marketers Marketing Marketing Plan 132

Martech

AUGUST 27, 2024

Dig deeper: Intense election ad buying could upend brands’ holiday marketing plans Why we care: There are fewer days between Thanksgiving and New Year’s to reach consumers. This means retailers will be under pressure to hit holiday sales goals.

Customer Acquisition 133

Customer Acquisition Retail Shoppers Advertising 133

Hubspot Marketing

JUNE 7, 2022

Below is a list of each type of content marketing template represented. Content Marketing Plan Templates. Content Marketing Plan Templates. Content marketing involves delivering valuable information to your target audience. Content Marketing Planning Template. Email Marketing Planning Template.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Social Media Examiner

JUNE 20, 2024

Do you need a better Instagram marketing plan? Why Marketers and Creators Struggle With Instagram Marketing With over 2 billion monthly active users and a constantly evolving algorithm, standing out […] The post Creating a Sustainable Instagram Strategy in Five Easy Steps appeared first on Social Media Examiner.

Marketing Plan 130

Marketing Plan Marketers Marketing Social Media Marketing 130

Social Media Examiner

OCTOBER 15, 2024

Wondering how to integrate AI more deeply into your marketing plans? Why Marketers Need to Master AI Many marketers report feeling overwhelmed by the sheer volume of tasks they […] The post 5 Levels of AI Marketing Mastery: How to Level-Up Your Use of AI appeared first on Social Media Examiner.

Marketing Plan 108

Marketing Plan Marketers Marketing 108

Hubspot Marketing

SEPTEMBER 11, 2023

Short-form video has the highest ROI of all marketing trends. HubSpot ) Emerging Visual Marketing Trends 90% of marketers using short-form video will increase or maintain their investment next year, and 21% of marketers plan to leverage short-form video for the first time in 2023.

Content Marketing 123

Content Marketing Gen Z Health Inbound Marketing 123