Search Engine Land

JULY 25, 2024

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) that we’re in. Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers.

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketing 110

Aspiration Marketing

OCTOBER 13, 2022

Contrary to what seems to be a commonly held belief, content marketing is not a one-and-done operation. Just as content marketing is itself a long game, you have to be in it for the long haul to see the kinds of amazing results you’ve read about. But then, we hope most of you already know this part.

Inbound Marketing 246

Inbound Marketing Marketing Plan Marketing Strategy Marketing 246

Martech

SEPTEMBER 20, 2024

If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks. Whether you’re in marketing, operations or finance, this webinar will provide valuable insights on improving planning efficiency. Register today.

Marketing Plan 68

Marketing Plan Finance Marketing Marketers 68

Search Engine Land

SEPTEMBER 20, 2024

If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks. Whether you’re in marketing, operations or finance, this webinar will provide valuable insights on improving planning efficiency.

Marketing Plan 79

Marketing Plan Finance Marketing Marketers 79

Social Media Examiner

MARCH 30, 2023

Wondering how to set up a marketing system that delivers consistent results? In this article, you’ll discover how to build a five-stage marketing plan that works. Why You Need a Social Marketing Strategy Social media marketers are great at analyzing individual platforms.

Marketing Plan 141

Marketing Plan Social Media Marketing Marketing Marketers 141

Marketing Insider Group

MAY 14, 2024

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Some have small free plans that can be scaled up as your nonprofit’s reach and event attendance grow.

Event Marketing 126

Event Marketing Marketing Plan Key Performance Indicator Logistics 126

Calvyn Lee Blog

DECEMBER 4, 2023

Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch.

Marketing Plan 130

Marketing Plan eCommerce Food Marketing 130

Martech

APRIL 22, 2024

Dig deeper: Why we care about audience development How to create an audience-based marketing plan Getting started with your audience-based plans is simpler than you might think. The post 7 steps to creating an audience-based B2B marketing plan appeared first on MarTech.

Marketing Plan 131

Marketing Plan Customer Journey CRM Marketing 131

Martech

OCTOBER 11, 2023

A full 63% of marketers believe RMNs are more effective than other forms of digital marketing. The post 73% of marketers planning to up RMN spend appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Plan 120

Marketing Plan Retail Education Advertisers 120

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

Marketing Plan 115

Marketing Plan Gen Z User-Generated Price 115

Trade Press Services Newsletter

JULY 11, 2024

Despite its slower adoption, data shows that B2B influencer marketing works. Statistics from The Social Media Hat reveal that B2B organizations using influencer marketing in their marketing plans have seen an average ROI of $6.50 per $1 invested, and 78 percent of B2B marketers agree that it’s effective.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Martech

NOVEMBER 14, 2023

The post 2023 in review: 3 key trends to inform your 2024 marketing plan appeared first on MarTech. I’ll be back next month with some thoughts to help you get across the finish line and look ahead at what’s to come in 2024. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Plan 132

Marketing Plan Retail Email Marketing User-Generated 132

Content Marketing Institute

APRIL 19, 2024

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Marketing Plan 137

Marketing Plan Branding Marketing Marketers 137

Kuno Creative

JULY 22, 2024

Unless you’re brand new to the internet, you’re probably aware content marketing is the weapon of choice among businesses with an online presence. But while creating material for your website or social media channels may sound simple, developing a comprehensive content marketing strategy can be a difficult, complicated process.

Marketing Plan 105

Marketing Plan Content Marketing Marketing Marketers 105

Social Media Examiner

OCTOBER 15, 2024

Wondering how to integrate AI more deeply into your marketing plans? Why Marketers Need to Master AI Many marketers report feeling overwhelmed by the sheer volume of tasks they […] The post 5 Levels of AI Marketing Mastery: How to Level-Up Your Use of AI appeared first on Social Media Examiner.

Marketing Plan 138

Marketing Plan Marketing Marketers 138

The Marketing Operations Leader

DECEMBER 17, 2024

Real Advice on Marketing Planning: Are you trying to do it all - or driving real growth? Many marketing plans end up spread too thin, aiming to please every stakeholder or cover every possible angle. But this approach often leads to overcomplicated planning, budget creep, and minimal impact. Try UTM.io

Marketing Plan 130

Marketing Plan Communications Management Customer 130

Martech

AUGUST 27, 2024

Dig deeper: Intense election ad buying could upend brands’ holiday marketing plans Why we care: There are fewer days between Thanksgiving and New Year’s to reach consumers. This means retailers will be under pressure to hit holiday sales goals.

Customer Acquisition 127

Customer Acquisition Retail Shoppers Advertisers 127

Hubspot Marketing

AUGUST 20, 2024

HubSpot Marketing Plan Generator Creating a marketing plan takes a lot of time and effort. Recognizing this common pain point, HubSpot built an AI-powered Marketing Plan Generator. It includes their company's marketing priorities and suggests other relevant initiatives based on the goals they enter.

User-Generated 131

User-Generated Food Transform Marketing 131

Martech

DECEMBER 19, 2024

Uncovering untapped opportunities : Youll also see how AI can reveal overlooked market segments and understand why they have potential profitability and alignment with your goals.

Market Segmentation 112

Market Segmentation Customer Acquisition Marketing Marketers 112

Aspiration Marketing

OCTOBER 11, 2023

Or you are entering a new market, a new geography, or a new industry with your existing business. You have your funding and solid business plan, and your employees are hired. Now it's time to work those finishing touches to implement your go-to-marketing plan.

Marketing 290

Marketing Marketers Marketing Plan Marketing Strategy 290

Martech

NOVEMBER 15, 2024

Creating a data-driven organic marketing plan Use your behavioral analytics findings to develop a measurable marketing plan. This approach supports SEO and keeps users engaged longer by guiding them through a structured journey.

Analytics 127

Analytics Law Content Placement SEO 127

Kuno Creative

OCTOBER 30, 2024

As any marketer knows, if you can’t get your product or service in front of the right audience, the chances for your brand’s success dwindle. But there’s more to successful marketing strategies than brochures, ads and a slick website.

Digital Marketing 97

Digital Marketing Marketing Marketers Marketing Plan 97

Vertical Response

JULY 29, 2024

For instance, a product launch marketing plan might segment the audience by age, geographic location, or purchasing behavior to ensure the marketing message is highly targeted and effective. Hidden costs in marketing, such as research and product testing, should be factored into the overall budget to avoid financial surprises.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Hubspot Marketing

SEPTEMBER 12, 2024

Learn how to reshape your marketing plans with these three, high-impact approaches, along with resources from HubSpot’s Free Advertising Plan Kit. This boosts engagement and increases the chances that your message will stick and drive real results. Kieran and I have you covered. Let’s dive in!

Advertisers 116

Advertisers Advertising Transform CMO 116

Hubspot Marketing

NOVEMBER 15, 2024

How to Apply a Holistic Marketing Approach Whether you’re a one-person marketing team or run marketing for a global enterprise, you can benefit from adopting a more holistic approach. Before you dive into developing an incredible, highly detailed holistic marketing plan, ponder the basics: What do you want to accomplish?

CMO 127

CMO Traditional Marketing Communications Marketing 127

Martech

NOVEMBER 13, 2024

This session will guide your 2025 marketing plans with real-world applications and expert insights, ensuring your platform is scalable, future-proof, and equipped with leading Data and AI capabilities. Don’t miss it!

Retail 110

Retail Marketing Plan Management Customer 110

Marketing Insider Group

JULY 29, 2024

Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions. This guide explores four strategies for incorporating donor insights into your digital marketing plan.

Digital Marketing 75

Digital Marketing CRM Marketing Marketers 75

Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations.

Influencer Marketing 95

Influencer Marketing Marketing Strategy Marketing Marketers 95

Martech

AUGUST 1, 2024

Dig deeper: Marketers plan to up RMN spend RMN solution. Also, many RMNs include ad opportunities within their owned channels (website, app, in-store) and “offsite” ways to connect with customers through CTV and third-party sites. As RMNs expand, identity resolution becomes even more important.

Retail 113

Retail Shoppers Advertising Advertisers 113

The Marketing Operations Leader

MARCH 25, 2025

Fill out this form to learn more about The Marketing Operations Leader sponsorships. Easy Breakdown of Marketing Strategy and Planning There’s a tremendous amount of work that goes into marketing planning and strategy. Getting this right is critical to deliver repeatable results that scale.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketing 130

Hubspot Marketing

JANUARY 17, 2025

Onboarding Plan Template Below is an action plan example of a 30-60-90 Day onboarding plan. I like it because it can always be tweaked to onboard individuals into a marketing position or to create a marketing plan for your organization. Download HubSpots free 30-60-90 day plan template.

Marketing 83

Marketing Marketers Marketing Plan Fashion 83

Martech

AUGUST 7, 2024

Ensure decisions are backed by data relevant to your current market conditions and objectives to create more targeted and effective marketing plans. Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms.

Key Performance Indicator 123

Key Performance Indicator Analytics CRM Retail 123

Martech

NOVEMBER 20, 2024

Content calendar A visual content calendar is essential for tracking scheduled posts across various channels, and in this system you’ll now have it right next to all your other marketing planning tools.

Content Marketing 113

Content Marketing Marketing Marketers Place 113

Hubspot Marketing

OCTOBER 24, 2024

It’s such a simple yet powerful idea: no matter how great your marketing plan is, it’s always the best story that wins. One of my favorite quotes on storytelling comes from Morgan Housel's book Same as Ever , where he says, “Storytelling is leverage.”

Transform 126

Transform CMO Marketing Marketers 126

Jeff Bullas

FEBRUARY 13, 2023

Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing? How do you create a Social Media Marketing Plan for your business? How do you create a Social Media Marketing Plan for your business? “If Back to contents.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Hubspot Marketing

NOVEMBER 14, 2024

How to Make Below the Line Marketing Work for You Whether you’re running marketing for an early-stage startup or a multibillion-dollar conglomerate, BTL marketing can offer many opportunities to convert your target audience. When I build BTL marketing plans, I find it helps to adopt journalism’s Five Ws (Plus H) : Who?

Direct Mail 127

Direct Mail Marketing Marketers Email Marketing 127