Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template?

Influencer Marketing 97

Influencer Marketing Marketing Strategy Marketing Marketers 97

Aspiration Marketing

FEBRUARY 13, 2024

But how do you translate that dream and create a digital marketing plan to grow and get your marketing team and company to achieve your goals? Using a relatable example, we'll show you how to write an effective marketing plan and guide to growth marketing.

Marketing Plan 264

Marketing Plan Marketing Marketers Digital Marketing 264

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. The more specific your plan is, the more effective it will be. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy?

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 194

Marketing Strategy Marketing Marketers Direct Mail 194

Trade Press Services Newsletter

JULY 11, 2024

Nevertheless, only 24 percent of B2B businesses include influencer marketing in their marketing strategy. Despite its slower adoption, data shows that B2B influencer marketing works. per $1 invested, and 78 percent of B2B marketers agree that it’s effective.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Social Media Examiner

MARCH 30, 2023

Wondering how to set up a marketing system that delivers consistent results? In this article, you’ll discover how to build a five-stage marketing plan that works. Why You Need a Social Marketing Strategy Social media marketers are great at analyzing individual platforms.

Marketing Plan 141

Marketing Plan Social Media Marketing Marketing Marketers 141

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. The good news? Let’s talk!

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Calvyn Lee Blog

DECEMBER 4, 2023

As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Food Marketing 130

Marketing Insider Group

MAY 14, 2024

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Some have small free plans that can be scaled up as your nonprofit’s reach and event attendance grow.

Event Marketing 126

Event Marketing Marketing Plan Key Performance Indicator Logistics 126

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 126

CMO Traditional Marketing Communications Marketing 126

Scoop.it!

NOVEMBER 29, 2022

SaaS companies use different types of content as a part of their everyday marketing strategy. B2C and B2B content marketing is more than just running a blog, though. It’s a marketing strategy that SaaS companies can use to attract and find their target customers. Create a content distribution strategy.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Building an effective strategy will require some planning and perseverance. What is a LinkedIn marketing strategy? A LinkedIn marketing strategy is a plan for using LinkedIn to reach specific marketing goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Hubspot Marketing

OCTOBER 30, 2022

On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend. Influencer marketing will also see significant growth in 2023 with 17% of marketers planning to invest in it for the first time, the 2nd highest of any trend.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Marketing Insider Group

NOVEMBER 30, 2021

But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. In this blog, we share how you can build trust using a customer marketing strategy. What is Customer Marketing? Let’s start by defining customer marketing. Increasing Revenue.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

The LeadG2 Blog

MAY 23, 2024

An effective inbound marketing plan is essential for businesses seeking sustainable growth and increased brand visibility. Unlike traditional outbound strategies, inbound marketing focuses on attracting, engaging, and delighting an audience through valuable content and interactions.

Inbound Marketing 107

Inbound Marketing Marketing Strategy Marketing Marketers 107

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketing Marketers 96

Sprout Social

JANUARY 11, 2022

Now, as I reflect on the past 12 months and all that we have planned for 2022, I see its significance for broader marketing strategies across industries. For marketers, it’s a framework we can use to drive alignment with sales and inspire our teams to do their best work. The rule of 78 is more than an equation.

Marketing Plan 140

Marketing Plan Energy CMO Marketing 140

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Aspiration Marketing

OCTOBER 11, 2023

You have your funding and solid business plan, and your employees are hired. Now it's time to work those finishing touches to implement your go-to-marketing plan. A sound foundation is critical to your success, but if you want to elevate your early marketing strategy, you'll need to raise your game even more.

Marketing 290

Marketing Marketers Marketing Plan Marketing Strategy 290

Rock Content

JANUARY 8, 2024

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. More than just a document outlining your marketing strategies, it serves as your guiding light in the chaotic digital marketing landscape.

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketing 96

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

Marketing Plan 115

Marketing Plan Gen Z User-Generated Price 115

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Kuno Creative

JULY 22, 2024

Unless you’re brand new to the internet, you’re probably aware content marketing is the weapon of choice among businesses with an online presence. But while creating material for your website or social media channels may sound simple, developing a comprehensive content marketing strategy can be a difficult, complicated process.

Marketing Plan 105

Marketing Plan Content Marketing Marketing Marketers 105

Kuno Creative

OCTOBER 30, 2024

As any marketer knows, if you can’t get your product or service in front of the right audience, the chances for your brand’s success dwindle. But there’s more to successful marketing strategies than brochures, ads and a slick website.

Digital Marketing 97

Digital Marketing Marketing Marketers Marketing Plan 97

Orbit Media Studios

MARCH 29, 2023

Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. There are at least six key aspects in the best content marketing plans. Not a plan: “Let’s make an industry report” A report is just a FORMAT for content, just like video or podcasts or case studies.

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Vertical Response

JULY 29, 2024

For instance, a product launch marketing plan might segment the audience by age, geographic location, or purchasing behavior to ensure the marketing message is highly targeted and effective. Developing a compelling campaign concept ensures that all elements of your marketing campaign are aligned and focused on a common goal.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. million by the end of 2024.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Litmus

DECEMBER 15, 2023

When nearly a quarter of all email marketers routinely manage eleven essential functions in their team, having an email marketing strategy is non-negotiable to focus those important efforts and move the marketing needle! What is an email marketing strategy? Here’s what to include: Email marketing goals.

Email Marketing 103

Email Marketing Marketing Strategy Marketing Marketers 103

Scoop.it!

APRIL 20, 2023

From boosting awareness to building trust to converting prospects, content marketing is a powerful business strategy no brand can afford to ignore. If you’re ready to improve your content marketing plan this year, but you’re not sure where to start, read on for eight of our top tips! That’s it for today. To your success!

Marketing Plan 105

Marketing Plan Content Marketing Real Estate Whitepaper 105

Martech

DECEMBER 1, 2022

Account-based marketing (ABM) go-to-market strategies help B2B marketers engage buyers in an intelligent way, communicating with key decision makers on their preferred channels. Let’s take a look at two important steps to take when executing a successful ABM go-to-market strategy. Get MarTech! In your inbox.

Marketing Strategy 121

Marketing Strategy New Technology Marketing Marketers 121

Hubspot Marketing

NOVEMBER 14, 2024

A strong marketing strategy requires both ATL and BTL actions, but it’s vital to know when to apply each: ATL marketing is great for companies wanting to increase brand awareness and reach. When I build BTL marketing plans, I find it helps to adopt journalism’s Five Ws (Plus H) : Who?

Direct Mail 125

Direct Mail Marketing Marketers Email Marketing 125

Hubspot Marketing

APRIL 15, 2025

How Social Media Marketers Are Leveraging TikTok Marketers have a knack for understanding and using social media in more ways than one, let me share the different ways we leverage TikTok for marketing objectives. Platform-Specific Strategies TikTok isn't just another box to check in your social media marketing plan.

Social Media Marketing 79

Social Media Marketing Marketing Marketers Influencer Marketing 79

Rock Content

JANUARY 8, 2024

Despite the need for marketing , did you know that approximately 50% of small businesses don’t have a marketing plan ? According to a study from Outbound Engine that was reported via Search Engine Journal, business owners often fail to build a marketing plan due to other stresses such as limited budgets or time.

Marketing Plan 88

Marketing Plan Key Performance Indicator Marketing Marketers 88

Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers.

Transform 115

Transform Outbound Marketing Entertainment Inbound Marketing 115