Rock Content

MAY 8, 2016

However, producing more content is only productive when you have a solid plan in place. The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Rachael Goulet, Sprouts Director of Social Media, speaks to the importance of diversifying your network strategy to beat oversaturation.

Gen Z 85

Gen Z Branding Retail Education 85

Hubspot Marketing

JANUARY 16, 2023

A couple years ago, marketers were largely focused on SEO as the primary marketing strategy for generating leads. Almost 90% of social media marketers think consumers will search for brands on social media more often than through search engines in 2023. Investing in an influencer marketing strategy in 2023 is a good idea.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Businesses Grow

MARCH 27, 2023

Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness. I need to create a marketing strategy. Please create a specific marketing plan for this small shop specifically for the Knoxville market.

Gen Z 145

Gen Z Transform Millennials Marketing 145

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Learn why they matter and how you can apply them to your overall content marketing plan.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Hubspot Marketing

DECEMBER 19, 2022

This number drops to 38% for Millennials. In fact, short-form video will see the most growth of any trend in 2023, according to HubSpot's 2023 Marketing Strategy & Trends Report. On top of that, a staggering 96% of marketers agree that the optimal length of a marketing video is under 10 minutes.

Gen Z 138

Gen Z Market Trends Millennials Marketing 138

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. How does interactive video fit into your marketing strategy? How does interactive video fit into your marketing strategy?

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

Hubspot Marketing

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. But before you finalize your social media strategy for the year, it’s important to look at what’s ahead to ensure that you're allocating your time and efforts appropriately.

Millennials 145

Millennials eCommerce Shoppers Advertising 145

Marketing Insider Group

NOVEMBER 3, 2020

These values probably helped to attract your customers to you in the first place – over 80% of millennial consumers say it’s important that brands they buy from have values that align with their own. They may also be easily lured away by a competitor with a flashy marketing campaign. Plan Your Retention Marketing Strategy Today.

Non-Profit 145

Non-Profit CRM Marketing Marketers 145

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. It’s also the top content type marketers plan to leverage for the first time in 2023. With this in mind, sharing content on social media is a no-brainer.

Gen Z 136

Gen Z Education Social Media Marketing User-Generated 136

Hootsuite

AUGUST 10, 2021

There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. 93% of U.S.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Hubspot Marketing

MARCH 11, 2019

But why is social media marketing so important? And how do you actually build a social media marketing strategy that’ll work for your specific type of business? In this guide, we’ll cover the answers to all of these questions — but first, let’s define social media marketing. Benefits of Social Media Marketing.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Neil Patel

OCTOBER 12, 2020

With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. You’re going to make better marketing decisions for your audience in seconds. Remember when millennials disrupted the way we work with remote work and telecommuting?

Marketing 136

Marketing Marketers User-Generated Millennials 136

Neil Patel

JANUARY 28, 2021

In a Tenor survey , two-thirds of millennials said gifs did a better job conveying emotions than text. How ow does this relate to marketing? How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy ? How could you use gifs in your marketing strategy?

Promotion 133

Promotion Branding Entertainment Millennials 133

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? will you use?

eBook 104

eBook Marketing Plan Influencer Marketing Marketing 104

SMA Marketing

APRIL 13, 2023

Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations. 10 Types of Internet Marketing Internet marketing incorporates content marketing strategies and search engine marketing strategies.

Affiliate Marketing 94

Affiliate Marketing Marketing Marketers Millennials 94

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy.

Retail 104

Retail Gen Z Market Trends Millennials 104

Digital Marketer

JUNE 7, 2023

Build Your Social Media Strategy for Ecommerce After you’ve set your goals, build a comprehensive ecommerce social media marketing strategy that helps you achieve them. Your strategy should include the following: Define Your Target Audiences Who are your potential customers? Are they millennials or Gen Z?

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

SocialPilot

JANUARY 16, 2024

With shifts towards short-form content and immersive shopping, keeping abreast of current trends is crucial for any successful marketing strategy. Facebook has also introduced a new set of group features, such as Reels for Groups and enhanced group admin features to help marketers elevate the community experience.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

SMA Marketing

DECEMBER 15, 2022

Millennials rely heavily on ratings and review sites for their purchasing decision-making, with 99 percent researching before purchasing. 3 Ways to Use Digital Marketing for Your Brick and Mortar Location. 99% of millennial shoppers will research your website and check you out online before they ever step in your door.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Marketing Insider Group

NOVEMBER 25, 2019

But aspects more traditionally considered as marketing’s domain are cited too: up-to-date technology, personalization, an easy mobile experience, brand image, and design all add up to the overall customer experience. In other words, you need to consider CX in every aspect of your marketing strategy. Source: [link].

Market Trends 112

Market Trends Transform Marketing Marketers 112

Neil Patel

OCTOBER 8, 2020

Since most marketers on your team work on different content types or areas, you may want to organize their tasks through other marketing calendars and templates. This calendar includes your team’s marketing functions, content marketing campaigns, podcast series, SEO tasks, etc. Step 4: Identify Marketing Calendar Themes.

Transform 145

Transform Marketing Marketers Millennials 145

Neil Patel

JULY 31, 2021

Make a Content Plan for Each Stage in the Funnel. Each part of the funnel (top, middle, bottom) requires its own marketing plan to keep prospects moving from one stage to the next. Marketing strategies at this stage could include free trials, actionable emails, and CTAs, or calls to action. Create Loyalty Programs.

User-Generated 145

User-Generated Analytics Millennials Price 145

SmartBrief - Marketing

DECEMBER 4, 2023

Although you might think adding influencers to your experiential marketing plan is as simple as sending an invite, that is rarely the case. Indeed, many experiential marketers will find they need to devote an entire budget to preparing their experiential marketing for influencers.

Gen Z 96

Gen Z Millennials Marketing Marketers 96

Neil Patel

OCTOBER 14, 2021

It’ll also help you tailor your marketing strategies to the unique features offered by the platform. For instance, data shows Millennials spent the most money on Black Friday deals. It might be more effective to market your products and services to this demographic if relevant to your business model.

Shoppers 125

Shoppers Shipping Millennials Fashion 125

Hubspot Marketing

FEBRUARY 23, 2024

25% of marketers planned to use interviews for the first time in 2023. Pro tip: Continuously refine and align your efforts with customer expectations through innovative marketing strategies and comprehensive data metrics. It’s also great for marketing teams looking to stay on the cutting edge of innovation.

Direct Mail 116

Direct Mail Marketing Marketers Social Media Marketing 116

Neil Patel

APRIL 20, 2021

These days, most of us are selling to a new generation of customers: the millennials. Millennials are a unique set of people born between 1982 and 2000 and making up 26% of the world’s population. Over 23% of millennials hold a bachelor’s degree or higher, making them the most educated generation in history.

Millennials 137

Millennials Education User-Generated Advertising 137

Sprout Social

MAY 5, 2019

If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using influencers or that they’re not necessary for growth. Read on for our tips to determine if influencer marketing is for you. How to create a strategy.

Influencer Marketing 112

Influencer Marketing Fashion Food Marketing 112

Sprout Social

FEBRUARY 21, 2022

Recent data shows 68% of video marketers plan to include LinkedIn in their video marketing strategy in 2022—up 5% from last year. If your brand has a younger Gen Z and millennial audience, leveraging Snapchat for business could give your vertical video content another place to reach your target audience.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Content Marketing Institute

JUNE 27, 2018

Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. With just over 100 million monthly active users in nearly 200 countries, its audience falls evenly along generational lines — millennial, generation X, and baby boomer — as well as gender lines. Click To Tweet.

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111

Rock Content

JANUARY 18, 2021

Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board. Content Experience.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Buffer Marketing

APRIL 3, 2024

You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report. However, with the right social media marketing strategy and some consistency, even new Facebook Pages and profiles can grow their follower count in 2024. 

User-Generated 129

User-Generated Social Media Marketing Millennials Analytics 129