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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

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Mastering data-driven decision-making in the strategy phase

Martech

Ensure decisions are backed by data relevant to your current market conditions and objectives to create more targeted and effective marketing plans. Vague goals and no measurable targets can ruin any marketing strategy, making it nearly impossible to be data-driven.

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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

While new marketing strategies may seem promising, ensure these channels align with your customer’s journey. Step 6: Use cases Finally, create specific use cases for each step of your marketing plan. Analyze competitor activity : Evaluate competitor performance across different channels.

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The 9 Best Marketing Frameworks You Need to Know

Hubspot Marketing

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Pro tip: In my experience, it’s important not to rush through these stages.

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10 Excellent Examples of Video Marketing on Facebook

Hubspot Marketing

Table of Contents Best Practices for Facebook Video Marketing 10 Excellent Examples of Video Marketing on Facebook Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. There are two areas I recommend you focus on. Streamline video production.

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How to Calculate Your Total Addressable Market (TAM)

Lusha

Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). TAM is a crucial metric that helps businesses make smart choices , from improving marketing plans to making important investments.

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How to Create an Annual Marketing Plan [Free Tool]

Hubspot Marketing

Do you take a good, hard look at your team’s marketing strategy every year? An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth.