Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. But it can be daunting to start.

Direct Mail

Lynton Web

MAY 8, 2025

This granular understanding helps you craft targeted campaigns that address specific motivations rather than generic promotions that fail to connect deeply with anyone. Digital Ecosystem: Building Your Online Marketing Foundation Today's recreation centers need a sophisticated digital presence that works seamlessly across multiple platforms.

Marketing Strategy

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z

Hubspot Marketing

JUNE 30, 2025

We're looking for a social media manager to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. Run regular social promotions and campaigns and track their success (e.g.,

Management

Marketing Insider Group

JULY 29, 2024

Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions. This guide explores four strategies for incorporating donor insights into your digital marketing plan.

Digital Marketing

Sprout Social

JUNE 11, 2025

The play: When you position social at the center of your go-to-market plan, you set your brand up for publicity you can’t find on other channels. Together, this duo successfully promoted the brand’s holiday campaign, while also showcasing the $4.95 So far, the restaurant chain has received 5 million likes on TikTok alone.

Branding

Sprout Social

DECEMBER 2, 2024

While some marketing strategies can be transactional, influencer partnerships are relationship-focused and mutually beneficial. How to create a successful influencer outreach strategy in 5 steps These five steps will guide you to influencer outreach success, no matter your business size or industry.

Influencer Marketing

Martech

JANUARY 6, 2025

Depending on their backgrounds, marketers may not be familiar with this structure. We all get busy trying to promote this product or that service. But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document. T When should FAQs be developed?

B2C

Hubspot Marketing

JANUARY 17, 2025

Maybe youre teaming up with another business or a nonprofit for cross-promotion. Action Plan Templates When youre ready to create an action plan, theres no need to start from scratch. Ive pulled together a few templates to provide the framework you need to devise your marketing strategy.

Marketing

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. TallyForms does this best — regularly highlighting and promoting their new features & templates using social content.

Social Media Marketing

Hubspot Marketing

MARCH 3, 2025

Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine. Table of Contents What is B2B SaaS marketing? 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing?

Customer Acquisition

Marketing Insider Group

NOVEMBER 20, 2024

Paid media is promotional content a business pays for to reach a target audience. It’s a useful digital marketing tool because it offers a direct line to potential customers. Develop Your Paid Marketing Plan Avoiding common paid media mistakes helps you make the most of your advertising budget and achieve stronger results.

Management

Hubspot Marketing

MARCH 26, 2025

Table of Contents Best Practices for Facebook Video Marketing 10 Excellent Examples of Video Marketing on Facebook Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. You can quickly go live from your feed or schedule and promote a live event in the future.

Video Marketing

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Promotion: How are you going to get the word out?

Marketing

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. Rather than promote its products, this approach builds camaraderie among the chronically online. The play: Social shouldnt be just another box to check in your marketing strategy.

Gen Z

Martech

JULY 31, 2025

The email that worked — and why you shouldn’t copy it At a recent email conference, a client and I teamed up for what has become one of my favorite presentations: all about a browse-abandonment email that helped our client capture more sales from people who clicked on their promotional emails but left the site without buying.

Whitepaper

Vertical Response

MARCH 22, 2025

Social Media Integration Integrating social media with email marketing reaches broader audiences and encourages sign-ups. Social platforms can promote email sign-up opportunities directly to followers. This integration supports your email marketing efforts with a robust digital presence, maximizing reach and impact.

Non-Profit

SocialPilot

MARCH 26, 2025

It helps you understand the impact of your marketing strategies while ensuring your brand remains in customers minds. For example, a positive sentiment can guide your product development or streamline your marketing approach. Understand the industrys emerging trends and how they affect your brand and marketing strategies.

PR

Neil Patel

MAY 30, 2025

Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. What Is Manufacturing Marketing? The solution?

Manufacturing

Martech

NOVEMBER 15, 2024

Tracking navigation paths and reducing rage clicks promotes user retention, creating a smoother experience. Creating a data-driven organic marketing plan Use your behavioral analytics findings to develop a measurable marketing plan. Accurate tracking setup supports data integrity and strengthens user trust.

Analytics

Sprout Social

JUNE 11, 2025

For example, if you want to promote a travel product to a luxury audience, partner with a content creator who caters to that audience. Do you want to be the only brand your creator promotes in your industry? And how long can you promote (or repurpose) content from the creator?

Influencer Marketing

Hubspot Marketing

DECEMBER 2, 2024

Marketing Tasks & Challenges If you’re working on initiatives to help buyers make a final decision, you may have already handed the lead over to the sales team, who focuses on: Offering product demos, trials, or consultations to build confidence. Personalizing discounts or promotions to help close deals.

Customer Journey

Hubspot Marketing

OCTOBER 25, 2024

Promoting a local business can be challenging these days. While there are plenty of location-specific and industry-specific business listing sites, I recommend starting with bigger sites and working your way toward the more niche directories to promote your local business. Show Me Local Domain Rating: 79 Monthly Organic Traffic: 29.9K

Real Estate

Litmus

DECEMBER 2, 2024

How to plan your next email marketing campaign Email campaign planning template Best practices for your next email marketing campaign How to incorporate personalized emails into your campaign strategy How do you structure an email marketing campaign? For example, you shouldn’t send a “spring is here!”

Copywriting

SocialPilot

APRIL 23, 2025

Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions. We’ll cover proven strategies that work across different platforms, from Pinterest boards to Instagrams trending reels.

Social Media Marketing

SocialPilot

JULY 16, 2025

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. Break Down a Marketing Strategy Complex strategies can overwhelm your audience if dumped in a single post.

Thought Leadership

Duct Tape Marketing

NOVEMBER 27, 2024

I know with marketing plans and marketing strategy, we always try to align them with business goals. John Jantsch (04:34): A lot of times when people think customer experience, they'll say like, oh, we need to wow our customers, which that could be good, but how do you first align?

Customer

Hootsuite

APRIL 29, 2025

Download now Best overall employee advocacy tool This is a great place to start if youre looking for a flexible, feature-filled employee advocacy tool that supports your overall social media marketing strategy and initiatives. Teams that want to seamlessly fold an employee advocacy strategy into their larger social marketing plan.

Price

Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z

Hubspot Marketing

MARCH 4, 2025

Content Marketing Planning Templates by HubSpot The real pain isnt the writing and creating itself but everything else that goes into making sure content flows smoothly. Thats why I love HubSpot's content marketing planning templates.

Price

Duct Tape Marketing

APRIL 30, 2025

Word-of-mouth marketing remains massively underutilized. Despite being one of the most trusted forms of promotion, most brands dont budget for it. Building communities and customer advocacy should be a core part of any marketing strategy. And so my marketing plan is add more awe. That's the difference.

Marketing

Duct Tape Marketing

APRIL 3, 2025

Your Book Launch Needs a Marketing Plan written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Alex Strathdee In this episode of the Duct Tape Marketing Podcast , I interviewed Alex Strathdee, CEO of Shelf Life and author of Before the Bestseller. Pick a sales goal.

Marketing Plan

SMA Marketing

DECEMBER 12, 2024

Companies must develop comprehensive and tailored marketing plans to remain competitive in the aerospace market. This sector’s competitive nature often necessitates partnering with a digital marketing agency with experience developing custom multi-touch marketing strategies for aerospace products and services.

Marketing

Hubspot Marketing

APRIL 2, 2025

This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds. In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Dont believe me? Create a hashtag.

User-Generated

Businesses Grow

AUGUST 4, 2025

If you search for the “best marketing books” on Amazon, here are the top five, and the book ratings: All Marketers are Liars by Seth Godin = 4.5 The 22 Immutable Laws of Marketing by Ries and Trout = 4.5 The One-Page Marketing Plan by Dib = 4.7 I spent a ton of money on promotion. And it bombed.

PR

Hubspot Marketing

JUNE 13, 2018

There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results.

Marketing Plan

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan.

Marketing Plan