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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

Many mediums use low or no-cost tools such as blogging, SEO, and social media, making it accessible for businesses and teams of all sizes. This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create. So, here, you outline your content. What can you do?

Tentpole 109
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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Your marketing goals and objectives must align with the overall goals of your business. Gen Z Will Continue to Influence Marketing More Than Millennials.

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The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

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8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals]

Hubspot Marketing

Right now, 43% of companies providing customer service through DMs have a customer service representative responding to customers, while 41% leave it to the marketer in charge of managing that platform. A couple years ago, marketers were largely focused on SEO as the primary marketing strategy for generating leads.

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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot Marketing

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Blogs support search engine optimization (SEO). The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. Podcasts reach younger audiences.

Gen Z 145
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The Potential Impact of Gen Z on SEO

Moz

For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%. Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. Zoomers working as SEOs.

Gen Z 73
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101 Blog Post Ideas Straight from the HubSpot Brain Trust

Hubspot Marketing

Find the best memes for content marketing on Twitter and Instagram. Write about how you engage millennials. Blogs are important for SEO and lead generation, so picking the "right" topics is a crucial step in marketing planning. Discuss how your brand uses LinkedIn to connect with your community.